Quick Step launches new laminate collection

Quick Step launches new laminate collection
June 10, 2010

Dallas—Quick•Step announced the launch of Veresque, its newest laminate collection. Featuring GenuEdge technology, design and color on the surface of each plank now rolls over the edges recreating the same visual found on real wood planks.

“Adding this edge treatment to the already authentic surface designs of Veresque planks achieves a level of realism that is unmatched in laminate flooring today,” said Roger Farabee, senior vice president of marketing. “A consumer will struggle to see the difference between real wood and a Veresque plank.”

The collection comes in 5-inch widths and 47-inch lengths on an 8 mm HDF core. Made in the U.S. with Uniclic glueless, locking installation system, suggested retail is at mid-range price points.

Currently, seven SKUs are available in popular domestic and tropical exotic looks. Four hickories range from light to dark with registered embossed texturing that accentuates the appearance of natural wood grain. Smoother finishes are found on jatoba, maple and walnut planks.

For more information, call Quick•Step at 888.387.9882 or visit us.quick-step.com.

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