FloorCoveringNews

Gerflor, a global leader in the design and manufacture of specialized resilient flooring, today announced it will introduce its 2012 USA Texline® Home Collection at Surfaces in booth # S6080 on January 24-26. Inspired by the latest interior design trends, the new line includes vinyl floor patterns and colors made specifically for the U.S. flooring market. It combines aesthetics and performance through its 19 wood, 36 tile and 9 alternative designs, as well as its patented textile backing that absorbs subfloor imperfections.

“Our Texline Home Collection is a proven solution in the European flooring market and we’re thrilled to bring this high-performing residential product to the U.S.,” says Michael Kmetz, Gerflor Residential U.S. Sales Manager. “By carefully examining the benefits of residential, vinyl flooring products on the market, retailers and distributors can leverage Texline’s points of differentiation – a backing that absorbs floor irregularities, excellent sound absorption qualities, warmth underfoot and fabulous design options. In doing so, both retailers and distributors can capitalize on the sales growth opportunities of this flooring segment.”

Kmetz goes on to say, “Consumers no longer relegate vinyl floors to kitchens and baths, but expand its use to areas like living & family rooms, bedrooms and basements in which it can serve as a viable option to laminate and other types of flooring. Both Texline ranges, Texline Premium and Texline Ultra, are made with Gerflor’s new fiber technology and allow end users to install a floor and walk across it the minute it’s put in place. Its ease of installation and maintenance further provide consumers the perfect product for fast, uncomplicated room redecoration or home renovations.”

TEXLINE PRODUCT HIGHLIGHTS:

• Patented Fiber Technology: absorbs flooring imperfections; allows easy install over existing floors such as ceramic; subfloor unevenness will not transfer to surface
• Loose Lay System: renovate & redecorate rooms in a matter of hours
• Fabulous Design: contemporary, realistic flooring designs inspired by the latest A&D trends
• Other Product Benefits: up to 16dB of sound absorption and warm comfort underfoot; stain resistant and easy to maintain with PurClean finish; water resistant from above and below, anti- mildew bonding layer; superior indentation resistance to furniture; has 15-20 year warranty; has a 3.1 -3.2mm thickness and 0.30-0.50mm wearlayer

The 2012 Texline Home Collection includes 64 designs within its Texline Premium and Texline Ultra ranges. For more information on this new fiber technology line or inquiries about distributing it, contact Michael Kmetz, Gerflor USA Residential Sales Manager, at 630-274-4829 or mkmetz@gerflor.com.