American Olean hosts Rock & Roll road shows
Nashville, Tenn.—American Olean recently traveled across the country to launch its latest products and meet with its sales service centers and distributors. The ceramic tile producer hosted rock and roll-themed road shows complete with music, guitars, trivia and a rock star photo booth. The shows took place here as well as in San Diego; Uncasville and Hartford, Conn.; Dallas; Chicago and Baltimore.
“This year we wanted to bring our new products and training to our sales team in a way that was fun and motivating,” said Lynda Whittle, brand manager. “The rock and roll theme allowed everyone to let loose and learn about design trends and great new products that will help our businesses be successful.”
American Olean shared tips and trends for the commercial and residential segments. It also shared trends and updates on digital marketing and social media. The firm’s sales team got a first look at its new catalog, product promotions, merchandising amendments, digital applications and updates.
The road show offered attendees a sneak peak of the newest American Olean products, each with a unique flair, she explained. These products include Salcedo with Reveal Imaging, a glazed ceramic; Arbor House, a wood-inspired glazed porcelain; Cascata with Reveal Imaging, a glazed porcelain tile; and Studio District, a colorbody porcelain floor tile and glazed ceramic wall tile.
For more on these and other products, visit americanolean.com