Crossville returns to its colorful roots with Argent

Crossville returns to its colorful roots with Argent
June 11, 2013

Argent_by_Crossville-seating_areaCrossville, Tenn. – Crossville has announced the introduction of Argent, a 20-color, porcelain tile collection inspired by the rich look of argent stone, suitable for commercial and residential applications. With Argent’s launch, Crossville is returning to its roots in offering vast, colorful collections. Previous multi-color lines—Cross-Colors, Color Blox and Color Blox Too—earned the company the reputation as a resource for broad palettes in porcelain tile for commercial and residential designers alike.

Renowned color expert and Crossville consultant Barbara Schirmeister, ASID, CAUS, DC developed Argent’s palette with awareness of trends in contract and residential design and as the next phase in Crossville’s production of colorful lines.

“Today’s colors are confident, optimistic and youthful, a reflection of the market being ready for a return to color in a bold, adventurous way—and that’s what Argent is all about,” Schirmeister explained.

According to Schirmeister, Crossville is introducing a bold, new approach to color with the launch of Argent. “The line was developed with a blended method that marries stone detailing and pure color interpretation. This approach results in hues with an entirely new visual, a new texture—a take on color unlike we’ve seen before.”

The Argent color palette is comprised of 12 saturated, vibrant tones including striking red, blue, yellow, purple and more as well as eight neutral tones for contrast. The total combination offers a vast, versatile spectrum ideal for customizing patterns and focal points or creating sophisticated backdrops of singular tone. Schirmeister makes the point that Argent’s 20 options enable contract designers to select coordinating colors for corporate projects without having to order custom hues—”a real advantage for the line.”

All colors are available in both unpolished and honed finishes. Crossville’s vice president of marketing Lindsey Waldrep shared that the colors really come to life in the honed finish. “The effect of the honed finish is spectacular. It gives the colors immense depth with even more visual texture.”

Argent’s rectilinear tiles are suitable for use on interior floors, walls and countertops, as well as exterior vertical surfaces, in both commercial and residential settings. Field tiles come in 6” x 6”, 6” x 24”, 12” x 12” and 12” x 24” with 4” x 24” bullnose trim and 6” x 12” cove base. As part of Crossville’s “Get Planked” program, Argent may be cut into custom plank sizes with no minimum order requirements. With this thorough selection of sizes, Argent is suited for floor-to-wall installations that provide a dramatic design look.

“From a residential standpoint, I love that our Get Planked program provides even more versatility for homeowners,” Waldrep said.

Manufactured in the U.S. with Crossville’s EcoCycle Tile Process, Argent contains a minimum of 4% pre-consumer recycled content and is Green Squared certified through the Tile Council of North America for its proven standards of sustainability.

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