Crossville returns to its colorful roots with Argent

HomeNewsCrossville returns to its colorful roots with Argent

Crossville, Tenn. – Crossville has announced the introduction of Argent, a 20-color, porcelain tile collection inspired by the rich look of argent stone, suitable for commercial and residential applications. With Argent’s launch, Crossville is returning to its roots in offering vast, colorful collections. Previous multi-color lines—Cross-Colors, Color Blox and Color Blox Too—earned the company the reputation as a resource for broad palettes in porcelain tile for commercial and residential designers alike.

Renowned color expert and Crossville consultant Barbara Schirmeister, ASID, CAUS, DC developed Argent’s palette with awareness of trends in contract and residential design and as the next phase in Crossville’s production of colorful lines.

“Today’s colors are confident, optimistic and youthful, a reflection of the market being ready for a return to color in a bold, adventurous way—and that’s what Argent is all about,” Schirmeister explained.

According to Schirmeister, Crossville is introducing a bold, new approach to color with the launch of Argent. “The line was developed with a blended method that marries stone detailing and pure color interpretation. This approach results in hues with an entirely new visual, a new texture—a take on color unlike we’ve seen before.”

The Argent color palette is comprised of 12 saturated, vibrant tones including striking red, blue, yellow, purple and more as well as eight neutral tones for contrast. The total combination offers a vast, versatile spectrum ideal for customizing patterns and focal points or creating sophisticated backdrops of singular tone. Schirmeister makes the point that Argent’s 20 options enable contract designers to select coordinating colors for corporate projects without having to order custom hues—”a real advantage for the line.”

All colors are available in both unpolished and honed finishes. Crossville’s vice president of marketing Lindsey Waldrep shared that the colors really come to life in the honed finish. “The effect of the honed finish is spectacular. It gives the colors immense depth with even more visual texture.”

Argent’s rectilinear tiles are suitable for use on interior floors, walls and countertops, as well as exterior vertical surfaces, in both commercial and residential settings. Field tiles come in 6” x 6”, 6” x 24”, 12” x 12” and 12” x 24” with 4” x 24” bullnose trim and 6” x 12” cove base. As part of Crossville’s “Get Planked” program, Argent may be cut into custom plank sizes with no minimum order requirements. With this thorough selection of sizes, Argent is suited for floor-to-wall installations that provide a dramatic design look.

“From a residential standpoint, I love that our Get Planked program provides even more versatility for homeowners,” Waldrep said.

Manufactured in the U.S. with Crossville’s EcoCycle Tile Process, Argent contains a minimum of 4% pre-consumer recycled content and is Green Squared certified through the Tile Council of North America for its proven standards of sustainability.

Must Read

Mannington hires award-winning carpet designer

Salem, N.J.—Mannington has appointed Jeanette Himes as manager of residential carpet design. With her extensive experience in carpet design, Himes is set to bring a...

Underlayment: Padding products tout form and function

Underlayment is a crucial part of the flooring installation process. Its benefits include sound absorption, moisture protection, substrate leveling and more.  Choosing the right underlayment...

Southwind names Jim Mahaffey divisional VP

Dalton, Ga.—Jim Mahaffey has been chosen to be the divisional vice president for Southwind's Northeast region of the sales team. Mahaffey joins Southwind after...

Aladdin Commercial unveils new Main Street collections

Calhoun, Ga.—Aladdin Commercial has unveiled new and refreshed Main Street collections designed to complement every setting with a mix of fresh style and long-lasting...

Coverings 2024 and Earth Day activities

Atlanta—Coverings, North America’s largest and preeminent international tile and stone exhibition and conference, has released a curated selection of sustainability-centric show activities to commemorate...

Cali launches new Mavericks laminate collection

San Diego, Calif.—Cali has introduced Laminate Mavericks. Named after the Northern California surf spot known for its massive waves, this new NALFA-certified collection offers...
Some text some message..
X