Beaulieu launches Indulgence consumer sweepstakes, rebate
Dalton—To support the roll out of the Bliss Indulgence super soft solution-dyed nylon collection, Beaulieu America recently announced the launch of a consumer sweepstakes promotion, starting in July and going through Sept. 30; as well as a $100 manufacturer’s coupon rebate program.
“Our grand prize is an all-expense paid trip to the Canyon Ranch resort in Tuscon, Ariz.,” said Mike McAllister, Beaulieu’s director of marketing. “It goes perfectly with our luxuriously super-soft Indulgence line. The same prize will also be available to win by some lucky Bliss Indulgence dealer.”
In tandem with the sweepstakes promotion, Beaulieu is also offering a $100 Amex Gift Card as a manufacturer’s rebate on the purchase of 40 yards or more of Bliss Indulgence carpet during the sweepstakes period. Both programs will be promoted via in-store POS materials and online. Consumers will enter via BlissFlooring.com.
Dealers are urged to contact their Beaulieu representative for program details and how to participate or visit AccessBeaulieu.com.