Beaulieu launches Indulgence consumer sweepstakes, rebate

July 09, 2013

Beaulieu AmericaDalton—To support the roll out of the Bliss Indulgence super soft solution-dyed nylon collection, Beaulieu America recently announced the launch of a consumer sweepstakes promotion, starting in July and going through Sept. 30; as well as a $100 manufacturer’s coupon rebate program.

Beaulieu Indulgence display Am1“Our grand prize is an all-expense paid trip to the Canyon Ranch resort in Tuscon, Ariz.,” said Mike McAllister, Beaulieu’s director of marketing. “It goes perfectly with our luxuriously super-soft Indulgence line. The same prize will also be available to win by some lucky Bliss Indulgence dealer.”

In tandem with the sweepstakes promotion, Beaulieu is also offering a $100 Amex Gift Card as a manufacturer’s rebate on the purchase of 40 yards or more of Bliss Indulgence carpet during the sweepstakes period. Both programs will be promoted via in-store POS materials and online. Consumers will enter via BlissFlooring.com.

Dealers are urged to contact their Beaulieu representative for program details and how to participate or visit AccessBeaulieu.com.

Related Articles

Floor Covering News

Press Release

Karndean to host Korlok launch party

Export, Pa.—Karndean Designflooring invites area architects, designers, retailers and homeowners to celebrate its new rigid core interlocking floor and find out why “everything clicks with Korlok” at the company’s U.S.

Read More

CCA Global Partners to host annual charity golf tournament

Manchester, N.H.—CCA Global Partners is preparing for its 15th Annual Alan Greenberg Charity Golf Tournament which benefits the Floor Covering Industry Foundation (FCIF). The event will be held Sept. 19 at

Read More

Shamrock names new plant manager

Memphis, Tenn.—Shamrock Plank Flooring has named Terence Bittmann plant manager. In this position Bittmann will collaborate with Jack Shannon, Jr., president, and Jeremy Keel, director of operations, on improving Shamrock’s

Read More