OW Hospitality, Roger Thomas Collection forge partnership
Dalton — OW Hospitality and the Roger Thomas Collection announced an exclusive partnership between the companies. The two will launch a new line of hospitality carpets at HD Expo (May 14-16, 2014, Las Vegas). The first ensemble, Custom Tailored, is a collection inspired by the sophisticated and engagingly classic appeal of fine menswear celebrating Thomas’ unique affinity and appreciation for quality and design.
Known for designing some of the most prestigious resorts ever experienced by serving as the executive vice-president of design for Wynn Resorts, Thomas and his personal licensing company, the Roger Thomas Collection (RTC), was a natural fit for a carpet collaboration with OW Hospitality, according to OW Hospitality. Thomas draws upon his global travel experiences to influence his designs. Custom Tailored, in particular, was inspired by the time honored elegance of menswear while incorporating a unique dramatic flair into the designs, thus creating the perfect union of classic style with a modern twist. Containing refined patterns and hues as well as bold colors, the designs literally jumped off the pages of Thomas’ personal sketch books.
“I am extraordinarily pleased with our collection of breathtaking carpets,” said Roger Thomas. “The idea of menswear fashion is timeless but we’ve taken the classic patterns and added a contemporary brilliance by incorporating provocative elements with scale, color, and design combinations. I wanted to create something that I would use for ultra-elegant, world-wide hospitality applications but that would also inspire others to create interesting looks for their own unique projects. Custom Tailored does just that. It has been very exciting developing this first carpet collection with the OW Team, where custom is always the standard.”
Mike Riley, CEO of OW Hospitality, added, “Roger Thomas embodies style and has a spectacular fashion sense. His impressive portfolio of work speaks for itself and has for the entire duration of his esteemed career. We at OW Hospitality were lucky enough to tap into his unparalleled expertise and develop what we do best: a beautiful collection of the highest quality Axminster and tufted carpets. Custom Tailored is the first collection of what will be the most elegant and sophisticated carpet compilation in the hospitality industry. The synergies and energy between Roger and our Style Studio Team are amazing and I am truly excited to watch this partnership develop and lead major fashion trends for hospitality flooring.”