Shanghai — It will require four dedicated halls to house just the wood and laminate exhibitions at Domotex asia/CHINAFLOOR’s 17th annual flooring show March 24-26, 2015, in Shanghai, organizers said.
The current number of international brands booked for this specific product category has already reached the final 2014 brands’ registration number five months before the next show opening. The international wood flooring brands increased by 50% compared to the same period last year.
For the whole wood and laminate flooring sector, including international and domestic exhibitors, Domotex asia/CHINAFLOOR organizers have already received a record of booths’ booking which forecasts an increase of companies’ participation in this particular section.
Among the international wood and laminate flooring exhibitors are Kronoswiss, Kronotex, Lamett, Beaulieu, Ter Hürne, Parla, Stile, Egger, Berry Alloc, Witex, Floover, Tilo, BKB and SE Timber Floors.
Total exhibition space, including all flooring products categories, is already 81% sold.
Last year the full flooring show hosted nearly 1200 exhibitors from across the industry with about 22% representing international companies from outside of China. In all, the 2015 show will encompass 12 halls covering 140,000 square meters of exhibit space.
In 2015, Lead Marketing returns to enrich the experience and return on investment for both visitors and exhibitors. The Lead Marketing program is designed to increase visitor traffic at exhibitor booths and to help the roughly 42,000 visitors identify exhibitors that match their areas of interest.
It allows visitors and exhibitors to make appointments in advance of the show and provides a host of other marketing services for exhibitors.
VNU Exhibitions, one of the show organizers, developed the Lead Marketing program. Online registration for the 17th annual Domotex asia/CHINAFLOOR is open now at www.domotexasiachinafloor.com.