NAFCD releases 2015 Quarterly Sales Trends Report

HomeNewsNAFCD releases 2015 Quarterly Sales Trends Report

Chicago—The NAFCD (North American Association of Floor Covering Distributors) has released its 2015 Quarterly Sales Trends Report, a robust benchmarking and forecasting tool that provides NAFCD members with invaluable data and insights. The report delivers NAFCD members with information on near term and regional demand trends, sales forecasts as well as business management.

“The Quarterly Sales Trends Report is helpful in seeing how the industry is doing overall,” said Rosana Chaidez, NAFCD president and vice president of sales & marketing and procurement at J.J. Haines. “It provides a strong understanding of where we perform compared to other distributors and sets a good benchmark.”

Highlights from the report showed that NAFCD distributors and manufacturers are off to a good start in 2015, with a 10% and 4% increase in sales respectively. April was a strong month for respondents and 2015 growth targets have increased with 75% of distributors increasing their Q2 goals over the past few months.

Distributor sales growth targets remain up 6% in 2015, similar to forecasts put in place earlier this year, and roughly two points higher than 2014 actual growth, which was up 4%. However, NAFCD distributors remain cautious with nearly 30% reducing forecasts for Q2 in 2015.

The report also indicated that manufacturers now expect sales to improve more than 15% in 2015, roughly three points higher than forecasts earlier this year and actual 2014 sales, which was up 12%.

Must Read

Mohawk Builder + Multifamily promotes Made in USA portfolio

Calhoun, Ga.—Mohawk Builder + Multifamily is aiming to build a more sustainable world with a diverse portfolio of carpet, laminated wood and resilient flooring...

Johnsonite named Top Product in Fuse Alliance Supplier Awards

Solon, Ohio—Tarkett’s Johnsonite family of rubber tile and finishing accessories was named Top Product in the Fuse Alliance Supplier Awards during the group’s annual...

WFCA launches SEAL Academy

Dalton—The World Floor Covering Association (WFCA) has launched the SEAL (Seeking Excellence As Leaders) Academy, a leadership development and certification program billed as a...

Mannington hires award-winning carpet designer

Salem, N.J.—Mannington has appointed Jeanette Himes as manager of residential carpet design. With her extensive experience in carpet design, Himes is set to bring a...

Underlayment: Padding products tout form and function

Underlayment is a crucial part of the flooring installation process. Its benefits include sound absorption, moisture protection, substrate leveling and more.  Choosing the right underlayment...

Southwind names Jim Mahaffey divisional VP

Dalton, Ga.—Jim Mahaffey has been chosen to be the divisional vice president for Southwind's Northeast region of the sales team. Mahaffey joins Southwind after...
Some text some message..
X