Ecore completes rebranding efforts

September 23, 2015

Screen Shot 2015-09-23 at 4.36.37 PMLancaster, Pa.—Ecore, a company that transforms reclaimed waste into performance surfaces, has undergone a corporate rebranding effort to reflect the company’s core values: safety, health and wellness.

“Our customers and people in the industry think of Ecore as the original recycled rubber flooring manufacturer,” said Arthur Dodge, III, president and CEO of Ecore. “Or they recognize us by our multiple sub-brands such as Everlast and ECOsurfaces. Last year, we decided to change all that. We want to be a company that is known by one name, Ecore.” As a result, Ecore began rebranding itself and transforming from a house of brands into a branded house in 2014.

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