Horizon changes name, logo as part of rebranding

HomeInside FCNewsHorizon changes name, logo as part of rebranding

Las Vegas—Horizon Flooring has changed its name to HF Design as part of its rebranding efforts. With that, it has unveiled an HF Design logo to match the new image.

“Our mission is to provide fashion-forward products to our partners at competitive price points,” said Alex Shaoulpour, president of HF Design.

At Surfaces, HF Design showed new hardwood lines that featured more color movement and color variation in each plank. Shaoulpour said the newest lines are FloorScore certified and demonstrate the company’s continued dedication to being environmentally friendly. “Our products are made using the finest quality raw material resources and less harvested wood than other floors.”

Shaoulpour explained that by working with designers, the company was able to develop color selections that offer more natural earth tones on wide planks across several different wood species. “These new collections will broaden our product offerings to more markets and set the pace for strong growth in 2016. We are committed to reinvesting back into the company to build the platform we need to support our portfolio.”

Must Read

Mannington hires award winning carpet designer

Salem, N.J.—Mannington has appointed Jeanette Himes as manager of residential carpet design. With her extensive experience in carpet design, Himes is set to bring a...

Underlayment: Padding products tout form and function

Underlayment is a crucial part of the flooring installation process. Its benefits include sound absorption, moisture protection, substrate leveling and more.  Choosing the right underlayment...

Southwind names Jim Mahaffey divisional VP

Dalton, Ga.—Jim Mahaffey has been chosen to be the divisional vice president for Southwind's Northeast region of the sales team. Mahaffey joins Southwind after...

Aladdin Commercial unveils new Main Street collections

Calhoun, Ga.—Aladdin Commercial has unveiled new and refreshed Main Street collections designed to complement every setting with a mix of fresh style and long-lasting...

Coverings 2024 and Earth Day activities

Atlanta—Coverings, North America’s largest and preeminent international tile and stone exhibition and conference, has released a curated selection of sustainability-centric show activities to commemorate...

Cali launches new Mavericks laminate collection

San Diego, Calif.—Cali has introduced Laminate Mavericks. Named after the Northern California surf spot known for its massive waves, this new NALFA-certified collection offers...
Some text some message..
X