NWFA participates in media tour to promote consumer publication

September 23, 2016

screen-shot-2016-09-23-at-12-22-57-pmSt. Louis, Mo.—The National Wood Flooring Association recently participated in a media tour with consumer publications in conjunction with Bona US to promote the Wood Floor Styles and Trends guide. Bona sponsored the guide on behalf of NWFA and its members to utilize as a consumer marketing tool.

Designed to educate consumers about wood floors, the 16-page guide highlights tips, styles, trends and best practices for hardwood floors. The guide also focuses on the benefits of wood flooring including the sustainability of hardwood floors.

“Meeting with editors of consumer and design-focused publications provides an opportunity for NWFA to establish itself as the go-to contact for all their wood flooring questions,” said Michael Martin, NWFA president and CEO. “It allows us to understand what their editorial needs may be, and gives us an opportunity to provide resources that align with their editorial calendars.”

The media tour gave NWFA an opportunity to present a variety of relevant information in a short face-to-face meeting, including maintenance, the benefits of wood over other look-alike flooring options, trends and how to find qualified wood flooring professionals through NWFA’s “Find a Professional” web search function.

“It was a pleasure to team up with NWFA and leverage their industry expertise with top tier consumer and design publications,” said Cate Vanegas, director of marketing, Bona US. NWFA provided an American hardwood species sample kit as a leave-behind resource for editors, along with information about maintenance and trends. Bona launched its new Bona DriFast Stain Collection and Bona Disposable Dusting Cloths.

More information about the NWFA Wood Floor Styles and Trends guide is available at http://www.nwfa.org/technical-resources.aspx.

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