Mohawk Flooring wins Promoboxx’s Aligned Awards

October 04, 2016

screen-shot-2016-10-04-at-9-22-12-amBoston—Mohawk Flooring won the 3rd annual Aligned Awards at Promoboxx’s Aligned Conference for its Love Your Floor Sale campaign. Aligned brings together brands across industries to share marketing strategies that empower local retailers and was created by Promoboxx. The Aligned Awards recognize the best co-branded digital campaigns that connect and align a national brand with its local retailers.

Mohawk Flooring’s winning Love Your Floor Sale campaign delivered in-market consumer leads to local retailers and resulted in a great sale season for the company’s retail partners. Retailers promoted digital content and received paid ad dollars for Facebook and mobile display digitally via Promoboxx Local Ads. The content was shared across retailers’ digital channels and led consumers to a mobile-optimized landing page, which highlighted their local flooring store alongside the brand promotion and lead-gen form.

As the driver behind Mohawk’s campaign, Mollie Surratt, senior director of public relations, social media and content marketing at Mohawk, said, “Mohawk is proud to have been the first in the flooring industry to empower our valued retailer partners through compelling social content campaigns in Promoboxx. Not only does Promoboxx represent the Mohawk brand well, the platform drives affinity, engagement and, most importantly, revenue to our retail partners, all while making their lives easier by providing localized digital marketing solutions at the click of a button. We’re proud to work with Promoboxx and honored to win the 2016 Aligned Awards.”

For additional resources, including video interviews, view the Press Resources page.

Related Articles

Floor Covering News

21st Annual Award of Excellence Survey

Press Release

Amorim Revestimentos invests 10 million euros in Hydrocork

São Paio de Oleiros, Portugal—After only two years of Hydrocork’s launch, Amorim Revestimentos is taking a significant step and investing 10 million euros in its production infrastructure and procedures. This

Read More

UofCTS releases updated ITS Verification course

San Diego, Calif.—The University of Ceramic Tile and Stone (UofCTS) has released an updated version of the Tile Installer Thin-set Standards (ITS) Verification course. Both the USA and Canadian versions of this

Read More

Gerflor USA increased LVT shipping in 2016

Chicago—In 2016, Gerflor USA recorded a 500% increase in LVT shipments from its Chicago-based warehouse from June 2015-December 2016—significantly exceeding its U.S. growth goals. Contributing to Gerflor’s significant growth of

Read More