Mohawk Flooring wins Promoboxx’s Aligned Awards

October 04, 2016

screen-shot-2016-10-04-at-9-22-12-amBoston—Mohawk Flooring won the 3rd annual Aligned Awards at Promoboxx’s Aligned Conference for its Love Your Floor Sale campaign. Aligned brings together brands across industries to share marketing strategies that empower local retailers and was created by Promoboxx. The Aligned Awards recognize the best co-branded digital campaigns that connect and align a national brand with its local retailers.

Mohawk Flooring’s winning Love Your Floor Sale campaign delivered in-market consumer leads to local retailers and resulted in a great sale season for the company’s retail partners. Retailers promoted digital content and received paid ad dollars for Facebook and mobile display digitally via Promoboxx Local Ads. The content was shared across retailers’ digital channels and led consumers to a mobile-optimized landing page, which highlighted their local flooring store alongside the brand promotion and lead-gen form.

As the driver behind Mohawk’s campaign, Mollie Surratt, senior director of public relations, social media and content marketing at Mohawk, said, “Mohawk is proud to have been the first in the flooring industry to empower our valued retailer partners through compelling social content campaigns in Promoboxx. Not only does Promoboxx represent the Mohawk brand well, the platform drives affinity, engagement and, most importantly, revenue to our retail partners, all while making their lives easier by providing localized digital marketing solutions at the click of a button. We’re proud to work with Promoboxx and honored to win the 2016 Aligned Awards.”

For additional resources, including video interviews, view the Press Resources page.

Related Articles

Floor Covering News

Press Release

CFI Convention promises a plethora of programs

Forney, Texas—The CFI Convention and Expo is back with a punch this year taking place August 16-18 at the Rosen Shingle Creek in Orlando, Fla. The three-day educational event, designed

Read More

Domotex Deutsche Messe to house new creative product showcases

Hannover, Germany—In 2018, Domotex will have a stronger focus on interior trends and lifestyle that will frame floor coverings in the broader context of ideas and innovations from the worlds

Read More

Melissa Quick to head product development, marketing for AVA brand

Toronto, Ontario, Canada—Melissa Quick has joined Novalis Innovative Flooring as the new commercial product and marketing manager for the AVA LVT brand. “Melissa brings over 30 years of experience with

Read More