Mohawk Flooring wins Promoboxx’s Aligned Awards

October 04, 2016

screen-shot-2016-10-04-at-9-22-12-amBoston—Mohawk Flooring won the 3rd annual Aligned Awards at Promoboxx’s Aligned Conference for its Love Your Floor Sale campaign. Aligned brings together brands across industries to share marketing strategies that empower local retailers and was created by Promoboxx. The Aligned Awards recognize the best co-branded digital campaigns that connect and align a national brand with its local retailers.

Mohawk Flooring’s winning Love Your Floor Sale campaign delivered in-market consumer leads to local retailers and resulted in a great sale season for the company’s retail partners. Retailers promoted digital content and received paid ad dollars for Facebook and mobile display digitally via Promoboxx Local Ads. The content was shared across retailers’ digital channels and led consumers to a mobile-optimized landing page, which highlighted their local flooring store alongside the brand promotion and lead-gen form.

As the driver behind Mohawk’s campaign, Mollie Surratt, senior director of public relations, social media and content marketing at Mohawk, said, “Mohawk is proud to have been the first in the flooring industry to empower our valued retailer partners through compelling social content campaigns in Promoboxx. Not only does Promoboxx represent the Mohawk brand well, the platform drives affinity, engagement and, most importantly, revenue to our retail partners, all while making their lives easier by providing localized digital marketing solutions at the click of a button. We’re proud to work with Promoboxx and honored to win the 2016 Aligned Awards.”

For additional resources, including video interviews, view the Press Resources page.

Related Articles

Floor Covering News

Press Release

Armstrong unveils enhancements to flagship residential website

Lancaster, Pa.—Armstrong Flooring has launched key enhancements to its website with new and improved features to help guide homeowners through all stages of the buying journey—getting started, inspiration and ideas, product information,

Read More

Cali Bamboo names Jackson president

San Diego—Cali Bamboo has named Doug Jackson president of the company. Jackson, an industry veteran, draws from over 20 years in the flooring business, most recently as the vice president of

Read More

Domotex asia/Chinafloor brings back popular features

Shanghai, China—To commemorate the 20th anniversary of Domotex asia/Chinafloor, show organizers will reintroduce the widely popular InnovAction Flooring Campaign, Materia and cadex educational conferences. “InnovAction is a snapshot of the

Read More