Mohawk’s SolidTech sets new standard for luxury vinyl
Calhoun, Ga.—Mohawk’s new SolidTech ushers in a new generation of luxury vinyl tile that allows consumers to have elegant style, durability and cleanability in one easy-to-install product.
“For elevated style that can handle everyday life inside your home, Mohawk SolidTech sets the new standard for greatness in luxury vinyl flooring,” said Tammy Brogan, director of hard surface brand. “In fact, it’s a completely new, revolutionary class of flooring. SolidTech combines the strength and rich visual of real hardwood with the gorgeous style, durability and cleanability of luxury vinyl tile or laminate. It’s a totally unique product.”
SolidTech’s modern, fashion-forward color selections and sophisticated textures allow homeowners to create bold, innovative floors and unforgettable rooms. Wider planks and unparalleled low-frequency pattern repetition give SolidTech a natural hard surface visual.
Three distinctive SolidTech collections meet the latest trends and design options that consumers crave:
- Galvyn collection boasts 12 striking designs such as Nightfall, Pearl Platinum and Castle Rock.
- Revella collection brings rooms to life with a touch of class found in eight alluring colorways including Brownstone, Sandstone and Burnt Ember.
- Vershire collection showcases the widest plank design for enhanced elegance, along with inspired color selections and design potential.
Easy to Install, Easy to Live With
SolidTech is engineered to perform in any room, from kitchens to living rooms to mudrooms. One of the most impressive aspects of SolidTech’s superior engineering is the ability to be easily installed at all angles for flawless results. Uniclic MultiFit technology allows for true DIY ease of installation with quick, professional results.
Uniclic’s advanced locking system also creates an impenetrable lock between planks that makes SolidTech floors waterproof, odor-free and a breeze to clean—the perfect solution for active homes with kids and pets.
With a thick, rigid construction, SolidTech planks look and feel just like real hardwood. They are 50% denser than average composite core flooring so SolidTech planks will not telegraph visual imperfections of the underlying surface. SolidTech planks also resist scratches, scuffs and indentation and maintain dimensional stability under heat and extreme temperature change.
People, Pet and Pug Approved
To boost the excitement about SolidTech, Mohawk is teaming up with social media sensation Doug the Pug. Doug is now the face of SolidTech, illustrating how SolidTech’s technological innovations can handle the everyday challenges of active pets with ease and superior performance.
A pop culture phenomenon, Doug has amazing social media credentials, including more than 4.5 million likes on Facebook, over 2 million followers on Instagram and over 5 million YouTube video views.
“Doug the Pug’s appeal will help us deliver our message to the extremely valuable pet-owner market, ranging from the older demographic to today’s media savvy, socially connected millennial shopper,” said Brogan.
SolidTech is also backed by Mohawk’s All Pet Protection and Warranty, which covers all pets and all accidents.