Tile: Innovations help category recoup share

February 03, 2017

January 30/February 6, 2017: Volume 31, Number 17

By K.J. Quinn

Screen Shot 2017-02-03 at 4.16.27 PMTile suppliers are not just applying advanced technologies for the sake of aesthetics. Experts say another goal is to bolster the category to help fend off competition from LVT, which in recent years has done a much better job in replicating tile and stone.

“The more  LVT and other similar lines mimic the real thing, the more customers will start to gravitate toward natural materials, such as ceramic, wood, brick, stone and marble,” said Katie Peralta, owner of Triton Stone Group of New Orleans.

Indeed, visual comparisons between LVT and ceramic are so similar that performance and value may tilt the scale one way or the other. “In this case, it’s an easy switch to tile because the performance, occupant health benefits and overall livability of a tile will outshine both LVT and most natural stones or woods, in most circumstances,” said Ryan Fasan, technical consultant with Tile of Spain.

Some industry members do not necessarily believe tile is the underdog when it comes to comparing styles with other flooring. “I feel, at this point, the LVT market is trying really hard to match what the tile world is doing, not vice versa,” said Sean Cilona, director of marketing and product development, Florida Tile. “The graphic can be similar, but the durability, believability and texture that comes with a porcelain tile is something the LVT producers are going to need to continue to work to match.”

Related Articles

Floor Covering News

Press Release

Novalis helps Crescent Hardwood Supply celebrate 100 years of service

Toronto, Canada—Crescent Hardwood Supply recently celebrated 100 years of service to the coastal southeast with a traditional crawfish boil. Novalis Innovative Flooring was on hand to sponsor the musical entertainment, as

Read More

NAFCD enters strategic partnership with Market Insights

Chicago—The North American Association of Floor Covering Distributors (NAFCD) has joined a strategic partnership with Market Insights of Reading, Pa. The partnership is designed to deliver NAFCD member firms with

Read More

Dal-Tile wins exclusive tile provider status

Dallas—Dal-Tile Corporation was recently named as the exclusive tile provider for Woodside Homes. With both companies keenly focused on offering products rich in style and design, this relationship provides homebuyers

Read More