Blustyle launches in the U.S. at Coverings 2017
New York—Attendees at Coverings 2017 will be the first to experience the North American launch of a Blustyle, the newest Panariagroup brand to enter the US market. The Blustyle brand will exhibit in the Ceramics of Italy Pavilion (Booth #1435) showing a robust offering of contemporary Italian ceramics for commercial and residential settings in different finishes, colors and formats.
The state-of-the-art products on display will include highlights from the 12 new Blustyle collections that are in step with the trends such as rustic and refined wood looks, concrete finishes, oversized stone looks and distinctive marbles in a range of thicknesses from 9mm to 11mm and even 20mm. The entire collection comes with a guarantee for up to 20 years—underscoring the quality and durability of tiles.
“Blustyle is a brand that leverages the experience and qualities of sister company, Cotto D’Este and the whole Panariagroup,” said Paolo Mussini, Panaria CEO. “The brand offers Made-in-Italy, porcelain solutions at traditional thicknesses, taking advantage of the latest technology, the best raw materials, distinctive aesthetics and the production team’s deep respect for the environment.”
In sync with its parent company’s commitment to responsible production methods, Blustyle has already secured eco-focused certifications (EMAS, ISO, Eco-Label) that cover its eco-compatible production that recycles, reduces the waste of all raw materials, manages the plant at its highest efficiency and uses renewable energy.
To accompany the new brand, the Blustyle team has created a range of tools and materials to help with the specification and installation process. A dedicated website and brochure lays out all of the details on the guarantee for up to 20 years and includes technical specs to assist with layout ideas.