Mohawk Flooring’s NA marketing division expands
Calhoun, Ga.—Mohawk’s high-performance culture has always been defined by perpetual innovation and driving value into its brands as the company continuously strives to become more efficient. As a result, Mohawk Flooring North America’s marketing division has identified opportunities to optimize each of its unique brands to expand Mohawk’s position as a global flooring company.
To position Mohawk for the next phase of its growth, Karen Mendelsohn, Mohawk’s senior vice president of marketing, is further aligning the company’s North American marketing function with Mohawk Flooring North America’s performance objectives.
“After 20 years of organic growth and extraordinary acquisitions, Mohawk has the most innovative products, the strongest portfolio of brands and the most talented people in the industry,” said Mendelsohn. “Mohawk’s success is rooted in innovation and differentiation, and our goal is to ensure each brand and each product category is differentiated from one another in market position, features, benefits and styling as well as the supporting marketing functions.”
Mohawk will continue to leverage the industry’s best marketing talent to enhance collaboration and communication across all channels, businesses, segments and departments, successfully creating one Mohawk across its family of brands, including Mohawk, Karastan, Mohawk Group, Quick-Step, Columbia, Century, Pergo, IVC and Mohawk Home.
The following individuals will help lead Mohawk’s future success:
As vice president of residential marketing, Seth Arnold will be responsible for the development of all hard and soft surface marketing strategies to drive success within the residential business.
To lead the company’s residential marketing teams, Tammy Perez, director of Mohawk hard surface brand, will assume responsibility for all resilient products, sheet vinyl and LVT in addition to laminate and wood marketing. Kim Taylor is joining Mohawk Flooring NA from Daltile as director of merchandising strategy and execution. Jason Sims has been named director of brand marketing, distribution, where he will drive the go-to-market strategies for the IVC, Quick-Step, Century and Columbia brands. Doug Ensley has been promoted to senior director of marketing development, and Jeremy Nyboer has joined Mohawk from Newell Rubbermaid as the brand director for soft surfaces.
To further drive Mohawk’s commercial marketing teams, Angie Carter has been promoted to director of product marketing, and Angelina Cebrian will transition from her role at IVC to director of commercial marketing.
To support Mohawk’s commercial and residential marketing teams, Laura Bartley has been promoted to director of public relations and communication, and Sarah Tuck has been named director of inbound marketing.
In addition to these changes, there are several new and existing members to the Mohawk marketing team who have assumed new roles and responsibilities. Together, this group of individuals will collectively work to create new go-to-market strategies, increase product activation, develop innovative merchandising and achieve brand leadership.