Burke named digital marketing coordinator for Mullican Flooring

April 20, 2017

HeatherBurkeJohnson City, Tenn.—Mullican Flooring has appointed Heather Burke as digital marketing coordinator at the company’s headquarters here.

In her new position, Burke will be responsible for creating, coordinating, executing and analyzing digital marketing campaigns to raise awareness of the Mullican Flooring brand. She will also assist with digital projects and data-driven initiatives, oversee web analytics, app design and search engine optimization, and develop content for the Mullican website and social media platforms.

“Heather comes to Mullican with a deep background and a wealth of knowledge in digital marketing,” said Neil Poland, president of Mullican Flooring. “Her strong communication and creative-thinking skills are matched by her enthusiasm for producing top content for our consumers and retailers. We are pleased to welcome her to our team and look forward to increasing our digital presence across the hardwood flooring industry.”

Burke, a native of Kingsport, Tenn., earned a bachelor’s degree in art and a bachelor’s degree in business administration, both from East Tennessee State University in Johnson City. Her interests include integrated marketing communications, digital platforms, photography, Spanish and graphic design.

“I am very excited to be joining the Mullican family,” Burke said. “Mullican Flooring is nationally recognized for manufacturing high-quality, sustainable hardwood flooring products, and I look forward to helping them achieve their digital marketing and communications needs.”

Related Articles

Floor Covering News

Press Release

Invista names Kimball vice president of global commercial solutions, home textiles

Kennesaw, Ga.—Invista has promoted Kip Kimball to vice president of global commercial solutions and home textiles. In this expanded capacity, Kimball will lead the Antron and Dacron branded businesses, while developing new business

Read More

Laticrete launches LHT Plus for large, heavy tile flooring applications

Bethany, Conn.—Laticrete has introduced LHT Plus, a polymer-modified large and heavy tile mortar specifically formulated to provide a one-step installation for large format ceramic tile, porcelain tile and stone on

Read More

CTEF focuses on qualified labor at Coverings 18

Atlanta, Ga.—The Ceramic Tile Education Foundation (CTEF) will focus on tile installation excellence and qualified labor demonstrations during Coverings’18, the Global Tile & Stone Experience taking place at the Georgia

Read More