Gerflor united three brands in one place

HomeNewsGerflor united three brands in one place

Chicago—Gerflor USA, Sport Court and Connor Sports came together recently at its first-ever combined sales meeting since joining forces under the Gerflor umbrella in 2014. The meeting was held with the goal of energizing and empowering the company’s all-star sales force to share best practices, cementing their commitment to customer service and success.

“With our recent transition to operating together, face-to-face engagement is invaluable,” said Benjamin Bachman, Gerflor USA’s chief sales and marketing officer. “This meeting gave us an opportunity to strengthen our connections, learn from one another and enhance our collaboration, coordination and communication. And those are wins that not only benefit our organization, but also our customers.”

At the core of all three brands is a history of innovation. Connor Sports, Official Court Supplier of the NCAA Final Four, and Sport Court, the original modular sport tile, complement the segment-specific solutions of Gerflor’s product offering, including Mipolam, the original homogenous sheet flooring, and Taraflex, the original resilient sports flooring. Together, they further strengthen Gerflor’s overall reach and recognition within the U.S. market.

Though each brand serves different markets, they share the same mission: to better assist customers. To do so, Gerflor is streamlining processes across the brands in multiple areas, including finance, operations, human resources, information technology and marketing.

“Our goal is to create a strong core and empower our employees through a culture of sharing best practices,” added Bachman. “Working together more strategically, our three brands offer every customer a wider range of products to fit all needs.”

The meeting was only the beginning of Gerflor’s approach of bringing all brands together. Gerflor USA is in the process of identifying career opportunities to further support its market growth.

Must Read

Mohawk Builder + Multifamily promotes Made in USA portfolio

Calhoun, Ga.—Mohawk Builder + Multifamily is aiming to build a more sustainable world with a diverse portfolio of carpet, laminated wood and resilient flooring...

Johnsonite named Top Product in Fuse Alliance Supplier Awards

Solon, Ohio—Tarkett’s Johnsonite family of rubber tile and finishing accessories was named Top Product in the Fuse Alliance Supplier Awards during the group’s annual...

WFCA launches SEAL Academy

Dalton—The World Floor Covering Association (WFCA) has launched the SEAL (Seeking Excellence As Leaders) Academy, a leadership development and certification program billed as a...

Mannington hires award-winning carpet designer

Salem, N.J.—Mannington has appointed Jeanette Himes as manager of residential carpet design. With her extensive experience in carpet design, Himes is set to bring a...

Underlayment: Padding products tout form and function

Underlayment is a crucial part of the flooring installation process. Its benefits include sound absorption, moisture protection, substrate leveling and more.  Choosing the right underlayment...

Southwind names Jim Mahaffey divisional VP

Dalton, Ga.—Jim Mahaffey has been chosen to be the divisional vice president for Southwind's Northeast region of the sales team. Mahaffey joins Southwind after...
Some text some message..
X