Karndean Designflooring names new product manager

May 15, 2017

Samantha BakerExport, Pa.—Karndean Designflooring has added Samantha Baker to the company’s internal marketing team. Baker will fill the role of product manager, formerly held by Jenne Ross who was recently named the company’s director of marketing.

In her role as product manager, Baker will be responsible for planning and coordinating the execution of new product introductions and driving product development and enhancements, including market analysis, segmentation and forecasts. Baker will work closely alongside Ross within the company’s marketing department.

Baker brings more than seven years of experience from Philips Respironics across marketing, operations and customer service fields. She most recently held the role of global marketing operations specialist and oversaw management of the company’s product launches, print collateral, digital updates, and photo and video shoots, in addition to providing sales and trade show support for the company’s North American business.

“Samantha brings a wealth of both marketing and analytical experience,” said Larry Browder, CEO. “Given how quickly Karndean Designflooring’s U.S. business is growing, her past experience working with a global team to successfully execute product launches makes her a perfect fit for this role.”

Related Articles

Floor Covering News

Press Release

American OEM honors workforce with annual BBQ

Burns, Tenn.—American OEM held its third annual Staff Appreciation Lunch at the Turney Center Correctional Facility, the company’s manufacturing location, July 14. The celebration was created to recognize the efforts

Read More

Karndean Designflooring updates Floorstyle tool

Export, Pa.—Karndean Designflooring has released an updated version of its Floorstyle online design tool to include additional designflooring capabilities. Floorstyle is an interactive room viewer containing the company’s full product

Read More

WFCA, NWFA offer joint membership

Dalton—The World Floor Covering Association (WFCA) and National Wood Flooring Association (NWFA) have joined forces to offer a membership program that combines the resources of both organizations as part of

Read More