May 22/29, 2017: Volume 31, Issue 25
By Lindsay Baillie
Houzz, a visual-based, online platform focused on home renovation and design, is working to provide flooring retailers a space to develop name recognition in their local markets. The goal is to help retailers reach new customers and network with other flooring/home remodeling professionals.
“Houzz is the largest platform for home remodeling and design,” said Kathleen Hegedus, industry marketing representative for Houzz. “We have more than 40 million people using this site and app every month to get inspiration, get smart about home improvement and ultimately find the right professionals for their projects. Whether that’s a small or large project, we have something for everyone.”
The company offers free and easy-to-use profiles to flooring professionals. It also provides additional local advertising programs that flooring retailers can use to drive extra exposure in their local markets and also gain new business. “We’re happy to talk with any local installer or retailer about the options that are available to them,” Hegedus said.
Houzz also has several co-op programs with manufacturers, including Armstrong, Mohawk and Shaw. In fact, Houzz acknowledges manufacturers and retailers with its “Best of Houzz” awards, which celebrate the best design, customer service and photography on the website.
Houzz strives to add value for its partners by regularly creating new features and enhancements. One example is Idea Books, which allows retailers to connect and communicate with prospective clients. “It also keeps a lot of that inspiration and communication in a single place, which can be beneficial for flooring professionals to stay organized as they share those ideas with their prospective clients,” Hegedus explained.
Looking to the future, Hegedus said Houzz is focused on making improvements by testing new features with its customer base. “We look forward to even more co-op and national partnerships down the road.”
Flooring professionals interested in opening an account can go to Houzz.com/pro to sign up.