Novalis taps Ehrlich as VP of sales, marketing

January 16, 2018

Toronto, Canada—Novalis Innovative Flooring has tapped industry veteran Steve Ehrlich as vice president of sales and marketing for its North American operations.

Ehrlich most recently directed new business activity at Invista for the Stainmaster brand in the hard surfaces flooring category. Prior to his post at Invista, Ehrlich held executive positions with The Home Depot, where he was merchandiser for hard surfaces, and Hoboken Floors, where he was senior vice president of sales and marketing.

“We are extremely fortunate to find someone with Steve’s qualifications and industry knowledge to take our brand to the next level,” siad John Wu, president and CEO for Novalis Innovative Flooring. “He understands the LVT category and that expertise will be a real asset to our customers as we continue to grow our residential business.”

Visit Novalis Innovative Flooring at Surfaces 2018, booth# 629.

Related Articles

Floor Covering News

Press Release

CFI expands footprint in Canada

Forney, Texas—The International Certified Flooring Installers Association (CFI) continues to expand its presence in Canada. A new free-standing facility in Toronto, Ontario, will open in April and be overseen by

Read More

Dal-Tile launches new ‘Why Tile’ campaign on National Tile Day

Dallas—Dal-Tile is officially launching its own “Why Tile” campaign on National Tile Day 2018. The campaign is designed to complement the Tile Council of North America’s ongoing Why Tile campaign

Read More

Armstrong Flooring recognizes excellence in distribution

Lancaster, Pa.—Armstrong Flooring honored the recipients of the 2017 Thomas Armstrong Awards at Surfaces last month. The awards honor distributors that exemplify integrity, a resilience of spirit and deep dedication to

Read More