Stanton makes changes to West Coast sales team

April 16, 2018

Richard Crawford

Syosset, N.Y.—Stanton Carpet has made key changes to its West Coast sales leadership. Rich Crawford was promoted to Western regional vice president of Antrim, Rosecore and Crescent, effective April 9. Additionally, Bob Rawlins joins Stanton as Western regional vice president.

“We continue to strengthen and expand our sales leadership with these new and very important roles setting the stage for our next phases of growth,” said Jonathan Cohen, Stanton’s CEO and president.

In his new role, Crawford will be responsible for the growth of the Antrim, Rosecore and Crescent brands in the Western region, managing a sales team of over 12 people. Crawford will work closely with and report to Geoff Siebold, the national sales manager for Antrim, Crescent and Rosecore.

Bob Rawlins

Crawford started his career at Stanton 12 years ago as Western regional sales manager for Stanton, later adding Antrim after Stanton’s acquisition of the brand in November 2007. Crawford’s long, successful pattern of growth and sales leadership across Stanton and Antrim in the West has made him the ideal candidate for this critical new role.

Simultaneous to the promotion of Crawford, Rawlins joins Stanton with responsibility for the Stanton sales team in the Western region. Rawlins is a seasoned veteran, more recently as the Western regional vice president for Royalty Carpet with prior experience as the Western divisional vice president for Mohawk-Horizon and as the vice president of sales for RC Furniture. Rawlins has been a top performer in his past experience in broadloom and furniture.

Related Articles

Floor Covering News

Press Release

Laticrete launches LHT Plus for large, heavy tile flooring applications

Bethany, Conn.—Laticrete has introduced LHT Plus, a polymer-modified large and heavy tile mortar specifically formulated to provide a one-step installation for large format ceramic tile, porcelain tile and stone on

Read More

CTEF focuses on qualified labor at Coverings 18

Atlanta, Ga.—The Ceramic Tile Education Foundation (CTEF) will focus on tile installation excellence and qualified labor demonstrations during Coverings’18, the Global Tile & Stone Experience taking place at the Georgia

Read More

Domotex asia/ChinaFloor concludes 20th Anniversary edition

Shanghai, China—Domotex asia/ChinaFloor’s 20thAnniversary edition closed March 22, achieving new milestones in international visitor and exhibitor numbers as well as increased participation with VIP programs and onsite events. The show

Read More