Search Results for "LisBiz strategies"

Lisbiz strategies: If you have to fall, it’s better to fall forward

March 13/20, 2017: Volume 31, Issue 20 By Lisbeth Calandrino   Nelson Mandela said, “There’s no passion to be found playing it small—in settling for a life that’s less than you’re capable of living.” Social media gives us an opportunity to play large. We used to talk about “word of mouth” but it’s now “world of mouth.” So how far are you willing to go? Are you afraid to step

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Lisbiz Strategies: Learning how to adapt to millennial customers

February 13/20, 2017: Volume 31, Number 18 By Lisbeth Calandrino   Everyone wants to know who exactly are the millennials and what type of customers they represent. Everything I read says they’re a new type of customer. They don’t want to be sold anything and are armed with the Internet and every device possible. Social media has changed how customers get information and who they listen to. Our new customers

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Lisbiz Strategies: Young business owners share ideas at Surfaces

January 30/February 6, 2017: Volume 31, Number 17 By Lisbeth Calandrino When I agreed to moderate a retailer forum, ‘Work, Life Balance,’ my thought was the attendees would be older business owners asking lots of questions. Much to my surprise, the audience of about 50, mostly men, was filled with a majority of owners ages 30-45. It was a lively group that was ready to chat at 8 a.m. Not

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Lisbiz Strategies: Does your commission system inspire losers?

January 16/23, 2017: Volume 31, Number 16 By Lisbeth Calandrino Let’s face it; salespeople lose more customers than they sell. Let’s not pretend they don’t. Businesses keep mediocre salespeople and expect them to motivate themselves to get better. Finding salespeople isn’t hard but finding the right ones and inspiring them to become the best is a different story. Businesses are always trying to figure out how to build exceptional salespeople

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Lisbiz Strategies: It’s time to develop your 2017 email campaign

January 2/9, 2017: Volume 31, Number 15 By Lisbeth Calandrino With the new year in full swing, it’s time to develop your 2017 marketing plan. For savvy business people this should include carefully timed email messaging. Even if you don’t plan anything else, plan your email marketing campaign now. Here are important tips for maximizing your email campaigns: Write it down. Develop a strategy and review it weekly. Take some

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Lisbiz Strategies: Use behavioral economics to your advantage

December 19/26, 2016: Volume 31, Issue 14 By Lisbeth Calandrino Simply put, behavioral economics provides a framework to understand the real-world, decision-making process. We’d like to believe we are all rational human beings and, therefore, make logical decisions. In reality, nothing could be farther from the truth. So how can behavioral economics help you improve your profit margin? A better understanding of how and why consumers spend their money can

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Lisbiz Strategies: Growing your business with inbound marketing

November 7/14, 2016: Volume 31, Number 11 By Lisbeth Calandrino Inbound marketing is the process by which businesses connect and convert consumers to customers. At the base of this process is content. Inbound marketing is relatively new but the difference between it and outbound marketing is very clear. Outbound or interruption marketing is what most businesses practiced in the old days. The idea is to stay in front of your

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Lisbiz strategies: The benefits of customized training

October 24/31, 2016: Volume 31, Number 10 By Lisbeth Calandrino Yesterday I was discussing custom sales training with Don Roberts, a successful owner of several Carpet One stores in Alabama. Don has been involved with many of the most profitable companies in the flooring industry and knows all about training. We both know he can teach sales training and probably has. Despite what he knows, he believes his salespeople would

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Lisbiz strategies: How to turn your leads into customers

October 10/17, 2016: Volume 31, Number 9 By Lisbeth Calandrino Are you sitting at your desk agonizing over two-week-old leads? You meant to call them, but you got busy. Now you’re afraid to call because you think the lead is too old. Finally, you reach out and she says she’s bought from your competitor. Why didn’t you make the time to call? You’re not the only one who hates calling

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Lisbiz strategies: Lessons learned from Wells Fargo fiasco

September 12/19, 2016: Volume 31, Number 7 By Lisbeth Calandrino By now we’ve all heard about Wells Fargo and its fraudulent bank practices that have recently come to light. Apparently, thousands of employees—over the course of several months—opened up bank accounts or credit cards without the customer’s knowledge. Investigators say it was the result of overambitious employees who were under pressure to meet lofty sales goals. It may seem preposterous

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Lisbiz strategies: How Fitbit can help you prosper in business

September 5, 2016; Volume 31, Number 6 By Lisbeth Calandrino Several months ago, I finally broke down and bought a Fitbit. I have been thinking about it for years but kept asking myself, “Why do I need one?” I’m good with my exercise, love the gym and find it a great place to socialize. I kept seeing lots of wrists with exercise bands, so I decided to get one. They

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    LisBiz Strategies: Developing a rapport with the customer

LisBiz Strategies: Developing a rapport with the customer

August 22/29, 2016; Volume 31, Number 5 By Lisbeth Calandrino Value isn’t what our store looks like or our product, it’s how we make the customer feel. Sure, they get lots of attention during the purchasing process, but what about after they’ve been sold? How valued can they feel if the last time they heard from the store was to collect the balance of a bill? Business owners often profess

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    LisBiz Strategies: Email marketing campaigns done right

LisBiz Strategies: Email marketing campaigns done right

June 6/13, 2016; Volume 30, Number 25 By Lisbeth Calandrino Do you know how many customers are actually reading your store’s overall message? This is different from how many customers understand your store’s message or brand image. The first step is getting it out there. There are two questions you need to ask yourself: Are you going to the right prospect? If so, how do you know she is reading

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LisBiz Strategies: Using rejection therapy to battle sales fears

May 23/30, 2016; Volume 30, Number 24 By Lisbeth Calandrino Rejection therapy is a game designed to overcome one’s fear of rejection and to build confidence. Think about yourself as a salesperson; how many situations have you avoided because you’re afraid of being rejected? As humans, one of our deepest fears is being rejected by people who are important to us. For many, it brings up our feelings of not

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Lisbiz Strategies: Why you should find opportunities outside flooring

May 23/30, 2016; Volume 30, Number 24 By Lisbeth Calandrino There’s plenty to be said for being an expert in your field. Being an expert makes it easier for you to land bigger jobs and be a formidable competitor in the marketplace. Being an expert can also be limiting; it’s like wearing blinders when it comes to looking outside of your niche to explore other opportunities. For many experts, unless

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Amorim Revestimentos invests 10 million euros in Hydrocork

São Paio de Oleiros, Portugal—After only two years of Hydrocork’s launch, Amorim Revestimentos is taking a significant step and investing 10 million euros in its production infrastructure and procedures. This

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UofCTS releases updated ITS Verification course

San Diego, Calif.—The University of Ceramic Tile and Stone (UofCTS) has released an updated version of the Tile Installer Thin-set Standards (ITS) Verification course. Both the USA and Canadian versions of this

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Gerflor USA increased LVT shipping in 2016

Chicago—In 2016, Gerflor USA recorded a 500% increase in LVT shipments from its Chicago-based warehouse from June 2015-December 2016—significantly exceeding its U.S. growth goals. Contributing to Gerflor’s significant growth of

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