Search Results for "LisBiz strategies"

Lisbiz strategies: Explore the customer experience at TISE

November 6/13, 2017: Volume 32, Issue 11 By Lisbeth Calandrino   Retailers have confused the customer experience with customer service, but they are not the same thing. Providing exceptional service and improving your competitive edge through customer experience will keep your customers and business operational. Customer service is considered a single transaction that takes care of the customer’s immediate needs. This includes booking a customer’s install, product selections or an

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Lisbiz Strategies: Fashion’s influence on flooring design

October 23/30, 2017: Volume 32, Issue 10 By Lisbeth Calandrino   Recently I visited Oxford, Miss., to meet with Lisa Stout, owner of Stout’s Flooring, to present a seminar for local female business owners. Oxford is an interesting college town, the home of “Ole Miss” with about 50,000 residents, 25,000 of which are college students. They have wonderful shirts that read, ‘Oxford, Miss., population—full!’ I was here 22 years ago

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    Lisbiz Strategies: Add email marketing to your digital strategy

Lisbiz Strategies: Add email marketing to your digital strategy

October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino   Digital marketing uses online channels and methods that allow you to analyze what is and isn’t working. Because we’re talking about electronic media, this analysis can be done immediately. You can make changes on the spot if something isn’t working, which is not always possible with every marketing channel. When I was in the retail business, I used weekly

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Lisbiz Strategies: The holiday season is a great time for promos

September 11/18, 2017: Volume 32, Issue 7 By Lisbeth Calandrino   Has the summer been slow? Are you and your employees enjoying a lazy time? Would you rather not think about the upcoming winter season? If so, you’re not the only one. Retailers seem to wake up at the end of November when their opportunities are gone or slim. If you haven’t noticed, the box stores are already showing Christmas

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Lisbiz Strategies: Put Surfaces on your must-attend list

August 28/September 4: Volume 32, Issue 6 By Lisbeth Calandrino   This year I was invited to be part of the educational committee to determine the seminars to be offered at TISE 2018. I have always wondered how the seminars were decided. This year I would not only participate in the process but would learn more about the industry. Weeks before our arrival, Carol Wilkins, educational director of TISE, sent

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Lisbiz Strategies: Your brand reflects you and your values

August 14/21: Volume 32, Issue 5 By Lisbeth Calandrino Brands have been around forever, but the theory of branding has changed. It used to be that bigger was better and the louder you shouted the more attention you got. Remember when Coca Cola owned the soft drink market? Sure, they still have a huge market share but have big and new competitors. They’ve been sharing the market for a while

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Lisbiz strategies: Lessons learned from my focus group

July 31/Aug. 7: Volume 31, Issue 4 By Lisbeth Calandrino   When it comes to selling flooring we keep hearing the big box is clobbering the independent retailer. I find this hard to believe, so I decided to hold my own mini-focus group to get a clearer understanding of the issues. I recently convened a panel of 21 women—ages 25 to 65—at a small restaurant near my house. I asked

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Lisbiz strategies: Drive more traffic by creating a destination

May 22/29, 2017: Volume 31, Issue 25 By Lisbeth Calandrino   Recently, my friend Barb introduced me to her new friend, Alexa. Alexa is the kind of friend we’d all like to have. She knows your favorite music, can tell time and predict the weather, and she can even automatically turn the lights in your house on and off. She’s like Siri, only smarter and comes with better connections. Once

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Lisbiz strategies: Taking shortcuts can hurt your business

May 8/15, 2017: Volume 31, Issue 24 By Lisbeth Calandrino   When you first opened your business you most likely did everything by the book. You took your time completing tasks to make sure everything ran properly. Fast forward a year or two and the corners of that book were probably cut to save time and money. Why do we take risky shortcuts in business, and where do these shortcuts

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Lisbiz Strategies: Stop breaking promises, disappointing customers

April 24/May 1, 2017: Volume 31, Issue 23 By Lisbeth Calandrino   Employees make promises to customers they can’t keep. When they do this it kills their relationship with the customer. I recently read a story about a man who refused to break a promise to his wife to buy a bigger house within 10 years. When the time was up, he just didn’t have the money. To avoid disappointing

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Lisbiz strategies: If you have to fall, it’s better to fall forward

March 13/20, 2017: Volume 31, Issue 20 By Lisbeth Calandrino   Nelson Mandela said, “There’s no passion to be found playing it small—in settling for a life that’s less than you’re capable of living.” Social media gives us an opportunity to play large. We used to talk about “word of mouth” but it’s now “world of mouth.” So how far are you willing to go? Are you afraid to step

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Lisbiz Strategies: Learning how to adapt to millennial customers

February 13/20, 2017: Volume 31, Number 18 By Lisbeth Calandrino   Everyone wants to know who exactly are the millennials and what type of customers they represent. Everything I read says they’re a new type of customer. They don’t want to be sold anything and are armed with the Internet and every device possible. Social media has changed how customers get information and who they listen to. Our new customers

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Lisbiz Strategies: Young business owners share ideas at Surfaces

January 30/February 6, 2017: Volume 31, Number 17 By Lisbeth Calandrino When I agreed to moderate a retailer forum, ‘Work, Life Balance,’ my thought was the attendees would be older business owners asking lots of questions. Much to my surprise, the audience of about 50, mostly men, was filled with a majority of owners ages 30-45. It was a lively group that was ready to chat at 8 a.m. Not

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Lisbiz Strategies: Does your commission system inspire losers?

January 16/23, 2017: Volume 31, Number 16 By Lisbeth Calandrino Let’s face it; salespeople lose more customers than they sell. Let’s not pretend they don’t. Businesses keep mediocre salespeople and expect them to motivate themselves to get better. Finding salespeople isn’t hard but finding the right ones and inspiring them to become the best is a different story. Businesses are always trying to figure out how to build exceptional salespeople

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Lisbiz Strategies: It’s time to develop your 2017 email campaign

January 2/9, 2017: Volume 31, Number 15 By Lisbeth Calandrino With the new year in full swing, it’s time to develop your 2017 marketing plan. For savvy business people this should include carefully timed email messaging. Even if you don’t plan anything else, plan your email marketing campaign now. Here are important tips for maximizing your email campaigns: Write it down. Develop a strategy and review it weekly. Take some

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Floor Covering News

Press Release

Boa-Franc receives highest honor at the Grand Prix Québécois de la qualité Awards

Saint-Georges, Quebec, Canada–For the second time in a row, Boa-Franc has received the highest award bestowed by the Quebec government on businesses and organizations that successfully apply best business practices.

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Holly Beck of Decor8 to speak at Domotex 2018

Hannover, Germany—Domotex is packing even more interior design and lifestyle inspiration into its 2018 show with a guest appearance by Holly Becker, founder of Decor8—a design blog with a global following

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Gerflor USA adds new patterns to Taralay Impression

Chicago—Gerflor is helping bring design dreams to life with a renewal of its resilient printed sheet flooring collection, Taralay Impression. With a totally revamped wood collection, including seven new whimsical patterns,

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