Search Results for "warren tyler"

    FCNews’ columnist Warren Tyler joins FCI

FCNews’ columnist Warren Tyler joins FCI

ST. LOUIS, MO.—Warren Tyler has joined the Floor Covering Institute (FCI), the international consulting group formed to serve the flooring industry.

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FCNews and Warren Tyler featured in WONZ blog

Warren Tyler’s last column, “Wool: The lost carpet fiber” in FCNews’ June 14/21 issue went to substantial lengths touting the benefits of wool fibers. Those of us growing up with wool rugs can appreciate the memories it conjures. My earliest memory (I think) is being eye-level with our family cats on our red and gold oriental rug.  Years later my sister and I found the same rug in storage and

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    Warren Tyler: It’s everything personal

Warren Tyler: It’s everything personal

ORLANDO, FLA.—Education plays such a huge role at Coverings every year, and 2010 was no different. Sales training was a key component of the program, and who better than FCNews columnist Warren Tyler to address attendees. Tyler, who has spoken at just about every major event—and minor, for that matter—in his long and storied floor covering career, made sure all who joined him for his session, “Creating the Impregnable Architect

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    Tyler’s ‘customer service’ column hits mark with Connecticut retailer

Tyler’s ‘customer service’ column hits mark with Connecticut retailer

Here is a letter we received for Warren Tyler, our Salesmanship columnist. In reference to a column about company policy, this FCNews reader wrote to share his own frustrating experience with distributor policy. Perhaps this is something that has happened to you. Hi Warren, I just read your column on “Customer service vs. company policy” (FCNews, July 5/12). I have attended many of your seminars as well as read your

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Moving on

by Warren Tyler As a retailer, I focused on getting to know the leaders in flooring to learn as much as possible about the industry. Markets are the best venue for doing this. Most industry executives show up for these events. At one time there were several shows twice a year. Today there is but one giant market, Surfaces, which is not to be missed. In addition, there are dozens

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Get out of the store

by Warren Tyler By now most retailers realize the long slog is over. The old, “press on regardless” philosophy still holds. If you have been reading this column as well as Floor Covering News’ “Retailer’s How-to Handbook,” you will see we are doing everything we can to help retailers not only survive, but to prosper. My last few columns have been dedicated to separating yourself from the competition by becoming

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Be creative

by Warren Tyler When writing these columns the words of my mother come ringing through. Regular readers have read these so many times before: “If everyone is doing it, it’s wrong.” Even though a recent Empire Today sale particulars are a complete fabrication, its TV ad showing a carpeted room with the homeowner saying, “I bought this much carpet, but I only paid for this much” (cut to a picture

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Contrarianism revisited

by Warren Tyler I first wrote on this subject last November and then again in February and can’t stress enough the importance of the concept. My contrarianism even ran to underlayment. I never wanted to carry what other dealers offered. Years ago, bubble rubber held sway, but it was loaded to one degree or another with clay that dried and crumbled. Then came rebond. It sold because it was cheap

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Things you do to survive

CLARIFICATION:  The Salesmanship column that appeared in the April 30/May 7 issue of FCNews misstated comments made by an Armstrong representative during a presentation in 2011 titled “How to Compete Against Large Discount Retailers.” When referring to inferior products or materials that are not usable, the speaker was not targeting the Bellawood line from Lumber Liquidators. Rather, he was talking about some promotional items sold by large retailers as traffic

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A race to the bottom

by Warren Tyler I belong to several discussion groups and one of the bright lights are the number of small retailers who really care—about their customers, about their products and about what happens to their products after the sale. Kelly Kramer targets these people in his book “Selling Clean.”

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    Go along to get along

Go along to get along

by Warren Tyler My feeling has always been to listen to criticism, try to accept it and change for the better. Anytime I find something I think that will make the industry more efficient, I write or speak about it. For instance, while I believe that our manufacturers make beautiful and practical flooring, I do see issues.

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Closing the first time in

by Warren Tyler There are many ways to close a sale depending upon what it is you’re trying to get a commitment on. Because the big boxes are negligent in their training, they use a psychological ploy. They know, like some of us more knowledgeable people, once a shopper passes any amount of money in most cases, she will stop shopping. This is the reason they charge to measure. It

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Contrarian selling

by Warren Tyler As a retailer, I was always a contrarian. That is, whatever other retailers were doing, I wanted no part of it. I learned early on conventional wisdom is always wrong. For instance, conventional wisdom tries to dictate the smaller the room, the smaller the pattern that should be used in decorating—absurd. Conventional wisdom dictates the use of beige in new homes and rentals. I would guarantee builders

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    FCNews columnists at Surfaces

FCNews columnists at Surfaces

If you have not yet reviewed the 80-plus seminars, mini-sessions and workshops that comprise the Surfaces educational program, now is the time. Cosponsored by FCNews, the programs are divided among eight tracks focusing on today’s most relevant industry topics, including business, marketing and sales.

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    Surfaces 2012

Surfaces 2012

Surfaces 2012 promises to be the highlight of the flooring industry when thousands of industry professionals come together on January 24-26  to see the newest and most innovative products in every category, make long-lasting business relationships with leading manufacturers and suppliers and receive top-notch education. As news becomes available, FCNews will update new information. Check back periodically to view the latest on Surfaces 2012.   Armstrong will highlight the following products at Surfaces

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NeoCon 2017 sees increase in attendance

Chicago—NeoCon yet again proved that it is the world’s premier platform for commercial design as it took over The Mart from June 12-14. Registered attendance rose 7% over the 2016

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Mohawk expands tile manufacturing footprint

Nashville—Mohawk Industries has announced it will expand its ceramic tile manufacturing operations in Dickson, Tenn. Plans call for the addition of a second plant near its recently built tile factory,

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Crossville collections installed in smart home for wounded veteran

Crossville, Tenn.—As the tile supplier for the Gary Sinise Foundation’s R.I.S.E. program in 2017, Crossville recently contributed the tile for a specially adapted smart home for U.S. Army Staff Sgt.

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