Al’s Column

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  • Al’s Column: Turning ordinary shops into ones that ‘pop’

    July 3/10: Volume 32, Issue 2 By Pamela Danziger   A recent survey among small businesses conducted by American Express found growth is the No. 1 priority for small businesses, and that means marketing. Of course, online and social media is a given, but it takes more than high-tech tactics to invigorate marketing for small independent retailers—flooring stores included. The real power of marketing a small business comes through the

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    Al’s Column: Managing multiple generations in the workplace

    June 26: Volume 32, Issue 1 By Matt Beaudreau (Second of two parts) Currently, five generations make up our society. Each of those five generations has an active role in the marketplace. Depending on the specific workplace, the workforce includes four to five generations. Following are the birth years for each generation: Gen Z: born after 1996 Millennials (Gen Y): born 1977 to 1995 Generation X: born 1965 to 1976

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    Al’s column: Managing multiple generations in the workplace

    June 5/12, 2017: Volume 31, Issue 26 By Matt Beaudreau   (First of two parts) Across many businesses today—including the flooring industry—there are as many as five generations working together. That’s a phenomenon unprecedented in the history of the U.S. workforce. This represents both a challenge and an opportunity. I will share some insights about how the flooring industry can work collaboratively across the various generations to improve communication and

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    Al’s column: Pros and cons of ‘S’ and ‘C’ corporations

    May 22/29, 2017: Volume 31, Issue 25 By Roman Basi   (Second of two parts) In part one of this segment, I talked about the pros and cons of structuring your business as a limited liability company (LLC). In this section, I will discuss the differences between “S” and “C” corporations. With an S corporation, profit is not subject to self-employment taxes. The self-employment tax is 15.3% for those who

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    Al’s Column: Choosing the right business entity profile

    May 8/15, 2017: Volume 31, Issue 24 By Roman Basi   (First of two parts) In the past, choosing a business entity under which to operate was easy. Either businesses operated as a sole proprietorship, a partnership or they incorporated as an “S” corporation or a “C” corporation. There were clear advantages and disadvantages to each one. The sole proprietorship and partnership had the advantage of simplicity and lack of

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    Al’s Column: Optimizing color in your website design

    April 24/May 1, 2017: Volume 31, Issue 23 By Phil Kenyon   You’ve probably spent months with your creative agency figuring out how to make your website more appealing to your customer base. No doubt you have researched how to make your site easy to navigate, and you’re gauging traffic and gathering as much useful information as you can to figure out how to convert interest into actual sales. However,

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    Al’s Column: Tips on designing a better tile showroom

    April 10/17, 2017: Volume 31, Issue 22 By Emily Holle   From big box stores and expo centers to small town boutiques, I’ve spent the last 15 years planning and designing showrooms across the country. Along the way, I’ve curated tips for designing thriving showrooms, fine-tuning a handful of best practices in my role as director of trend and design for MS International. A thoughtfully designed showroom does more than

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    Al’s Column: Restoring porcelain’s luster

    March 27/April 3, 2017: Volume 31, Issue 21 By Donato Pompo   Here at Ceramic Tile & Stone Consultants (CTaSC) we field a lot of questions from retailers and consumers alike about restoring the surface of porcelain tile products, which are growing in popularity. Following is a customer’s recent inquiry about how to remove common grout haze from unfinished porcelain tile: The grout haze and residue was allowed to cure

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    Al’s column: Monitoring moisture in wood

    March 13/20, 2017: Volume 31, Issue 20 By Scott Perron   More than 90% of all floor coverings installed in the lower Southeast U.S.—especially Florida—are laid down over a concrete slab. That means installers need to be particularly aware of problems and potential failures related to excess moisture. When my family’s company relocated to Florida and first began 24-7 Floors in Sarasota, we had to learn many new installation techniques

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    Al’s Column: Sharpening your selling skills

    February 27/March 6, 2017: Volume 31, Issue 19 By Lisbeth Calandrino   You can learn a lot about the art of negotiating by watching the TV show “Shark Tank.” If you’ve never watched the program, here’s a brief synopsis: Fledgling entrepreneurs pitch their business ideas to a panel of self-made millionaires or “sharks” on a reality TV show. The entrepreneurs negotiate with the sharks to obtain money in exchange for

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    Floor Covering News

    Press Release

    American OEM honors workforce with annual BBQ

    Burns, Tenn.—American OEM held its third annual Staff Appreciation Lunch at the Turney Center Correctional Facility, the company’s manufacturing location, July 14. The celebration was created to recognize the efforts

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    Karndean Designflooring updates Floorstyle tool

    Export, Pa.—Karndean Designflooring has released an updated version of its Floorstyle online design tool to include additional designflooring capabilities. Floorstyle is an interactive room viewer containing the company’s full product

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    WFCA, NWFA offer joint membership

    Dalton—The World Floor Covering Association (WFCA) and National Wood Flooring Association (NWFA) have joined forces to offer a membership program that combines the resources of both organizations as part of

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