Al’s Column

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  • Al’s column: How to better manage lead generation

    February 5/12, 2018: Volume 33, Issue 17 By Jason Goldberg  (First of two parts) It stands to reason that more leads will result in more sales for your company, right? Not so fast. Leads only convert into dollars when they are properly managed by your salespeople, managers and marketing team. Many flooring retailers make the mistake of thinking lead generation is the key to success, so they invest thousands of

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    Al’s column: Learning to better serve your customers

    January 22/29, 2018: Volume 33, Issue 16 By Brian Gracon   There’s likely a huge gap between how you see your business and how your customers see it. Eighty percent of businesses think they provide great customer experiences, but only 8% of customers agree. Maybe we just don’t know what our customers really want, which can be a big problem. When your customers are not happy—even if they are being

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    Al’s column: Design—Creating desirable living spaces

    January 8/15, 2018: Volume 33, Issue 15 By Bea Pila   The renowned American architect and interior designer Frank Lloyd Wright once said, “Form follows function—that has been misunderstood. Form and function should be joined in spiritual union.” As an interior designer, I am often asked, “What is your style?” I cringe at the question. The word design conjures the notion of a look or aesthetic, but for me it

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    Al’s Column: How to develop a ‘right-sized’ marketing plan

    December 18/25, 2017: Volume 32, Issue 14 By Jennifer Smiga   (First of two parts) The slick print campaigns and glowing Instagram stories of big brands can make successful marketing feel out of reach, especially when you are running a one-person marketing department for a company, drafting budgets while posting to Facebook in the same day. It could even be soul crushing. If you’re in this position, don’t let it

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    Al’s column: The importance of employee retention

    November 27-December 11, 2017: Volume 32, Issue 13 By Lisbeth Calandrino   A friend of mine was recently fired for having a side business that was in competition with his employer’s. He had developed a reviews-based platform for businesses, but he never took any of his employer’s customers. It was developed simply to have an extra source of income. Does this sound familiar? Early on, he spoke to his boss

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    Al’s column: Navigating through tax, legal issues

    November 20/27, 2017: Volume 32, Issue 12 By Roman Basi   A client recently asked me if it was necessary to file IRS form 1065 for people who operate as a “small partnership.” This is a question you might be asking yourself if you are one of the many people in this country who operate your business as a partnership. The answer is yes, no and maybe. A simple understanding

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    Al’s column: Maximizing your online presence

    November 6/13, 2017: Volume 32, Issue 11 By Jay Flynn   Search-engine optimization. Pay per click. Organic (and paid) social media initiatives. All these elements stand to have a big impact on any online marketing strategy. So the question is: Why aren’t more flooring retailers taking advantage of these tools? They’re not acronyms and strategies to be afraid of but rather embraced. Still, just a mere mention of many of

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    Al’s Column: Teamwork is the key to success

    October 23/30, 2017: Volume 32, Issue 10 By Christopher Grubb Many homeowners want to be do-it-yourself designers, but much can get lost in translation. Projects can contain hundreds of details that can easily be misunderstood when a client attempts to verbally describe her wants to the contractor. Having a designer in the mix makes the process go far more smoothly. And when it comes to filling in those important details,

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    Al’s Column: Avoiding the pitfalls of poor estate planning

    October 9/16, 2017: Volume 32, Issue 9 By Roman Basi   In my previous column, “Estate Planning: Leave it to the pros,” (FCNews, Sept. 11/18), I explained—citing several recent real estate tax cases—how unqualified advisors can potentially cause a host of problems for their clients. Despite having expertise in other areas, some attorneys, accountants and other professionals that do not specialize in estate planning can do more harm than good.

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    Al’s Column: Top 10 tips for tile, stone maintenance

    September 11/18, 2017: Volume 32, Issue 7 By Rod Sigman   In the nearly three decades that I have been in this industry, there have been tremendous advancements in technology, techniques and craftsmanship. Yet with all the progress that has been made, many problems still exist, including issues and failures directly related to the lack of knowledge and understanding of how critical a role proper care and maintenance play in

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    Floor Covering News

    Press Release

    Novalis’ rigid products receive FloorScore certification

    Toronto, Canada—Novalis Innovative Flooring’s high performance core (HPC) and high density core (HDC) products have successfully passed SCS Global Services testing and fully qualify for FloorScore certification. These products include NovaFloor Serenbe

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    Armstrong Flooring recognizes another Elite Retailer

    Lancaster, Pa.—Floortrends, a family owned business that began in 1967 as Kawartha Karpet & Tile, is Armstrong Flooring’s newest Canadian Elite Retailer. It is the first Elite location for the

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    Armstrong Flooring announces price increases

    Lancaster, Pa.—Armstrong Flooring will initiate a 3% to 6% price increase on select residential and commercial sheet and vinyl composition tile products in the United States and, due to continued exchange rate

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