Al’s Column

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  • Al’s column: Maximizing your online presence

    November 6/13, 2017: Volume 32, Issue 11 By Jay Flynn   Search-engine optimization. Pay per click. Organic (and paid) social media initiatives. All these elements stand to have a big impact on any online marketing strategy. So the question is: Why aren’t more flooring retailers taking advantage of these tools? They’re not acronyms and strategies to be afraid of but rather embraced. Still, just a mere mention of many of

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    Al’s Column: Teamwork is the key to success

    October 23/30, 2017: Volume 32, Issue 10 By Carol Wilkins   Many homeowners want to be do-it-yourself designers, but much can get lost in translation. Projects can contain hundreds of details that can easily be misunderstood when a client attempts to verbally describe her wants to the contractor. Having a designer in the mix makes the process go far more smoothly. And when it comes to filling in those important

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    Al’s Column: Avoiding the pitfalls of poor estate planning

    October 9/16, 2017: Volume 32, Issue 9 By Roman Basi   In my previous column, “Estate Planning: Leave it to the pros,” (FCNews, Sept. 11/18), I explained—citing several recent real estate tax cases—how unqualified advisors can potentially cause a host of problems for their clients. Despite having expertise in other areas, some attorneys, accountants and other professionals that do not specialize in estate planning can do more harm than good.

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    Al’s Column: Top 10 tips for tile, stone maintenance

    September 11/18, 2017: Volume 32, Issue 7 By Rod Sigman   In the nearly three decades that I have been in this industry, there have been tremendous advancements in technology, techniques and craftsmanship. Yet with all the progress that has been made, many problems still exist, including issues and failures directly related to the lack of knowledge and understanding of how critical a role proper care and maintenance play in

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    Al’s Column: Protect your assets, reduce your taxes

    August 28/September 4: Volume 32, Issue 6 By Roman Basi   There has never been a better time than now to have a discussion on how to create the best asset protection for your business and reduce the tax liability from both the perspective of the business and personally. The House Ways and Means Committee continues to forge ahead in its effort on tax reform. In July the committee held

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    Al’s Column: Turning good leaders into great ones

    August 14/21, 2017: Volume 32, Issue 5 By Lisbeth Calandrino Does your retail flooring store have an effective sales manager? The most important ‘product’ a company owns is its employees. Unfortunately, many store owners spend more time worrying about the merchandise they’re buying than their employees. With TISE on the horizon, this is the perfect time to engage your sales managers into learning new skills and get them motivated and

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    Al’s Column: Staying on the same page is key to success

    July 31/Aug. 7: Volume 31, Issue 4 By Tom Shay In many ways, running a business is akin to playing team sports. And we all know what can happen when members don’t behave as if they are playing for the same team. (Perhaps you have seen that sports clip of the defender on a professional soccer team who, in his attempt to pass the ball to the goalkeeper, kicked the

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    Al’s Column: Turning ordinary shops into ones that ‘pop’

    July 3/10: Volume 32, Issue 2 By Pamela Danziger   A recent survey among small businesses conducted by American Express found growth is the No. 1 priority for small businesses, and that means marketing. Of course, online and social media is a given, but it takes more than high-tech tactics to invigorate marketing for small independent retailers—flooring stores included. The real power of marketing a small business comes through the

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    Al’s Column: Managing multiple generations in the workplace

    June 26: Volume 32, Issue 1 By Matt Beaudreau (Second of two parts) Currently, five generations make up our society. Each of those five generations has an active role in the marketplace. Depending on the specific workplace, the workforce includes four to five generations. Following are the birth years for each generation: Gen Z: born after 1996 Millennials (Gen Y): born 1977 to 1995 Generation X: born 1965 to 1976

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    Al’s column: Managing multiple generations in the workplace

    June 5/12, 2017: Volume 31, Issue 26 By Matt Beaudreau   (First of two parts) Across many businesses today—including the flooring industry—there are as many as five generations working together. That’s a phenomenon unprecedented in the history of the U.S. workforce. This represents both a challenge and an opportunity. I will share some insights about how the flooring industry can work collaboratively across the various generations to improve communication and

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    Floor Covering News

    Press Release

    Boa-Franc receives highest honor at the Grand Prix Québécois de la qualité Awards

    Saint-Georges, Quebec, Canada–For the second time in a row, Boa-Franc has received the highest award bestowed by the Quebec government on businesses and organizations that successfully apply best business practices.

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    Holly Beck of Decor8 to speak at Domotex 2018

    Hannover, Germany—Domotex is packing even more interior design and lifestyle inspiration into its 2018 show with a guest appearance by Holly Becker, founder of Decor8—a design blog with a global following

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    Gerflor USA adds new patterns to Taralay Impression

    Chicago—Gerflor is helping bring design dreams to life with a renewal of its resilient printed sheet flooring collection, Taralay Impression. With a totally revamped wood collection, including seven new whimsical patterns,

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