Distributors’ Perspective

  • Distributor’s perspective: Online marketing in flooring distribution

    July 31/Aug. 7: Volume 31, Issue 4 By Steve McKenna   In this modern technology age, no one can dispute the importance of developing and maintaining a viable online marketing strategy. Problem is, many of us are not utilizing our websites to their full potential. As I look around the industry, I’m noticing our websites are vastly different from our day-to-day customer interactions. In the flooring distribution world, many distributors

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    Distributors’ perspective: Life lessons learned from ‘Moneyball’

    May 8/15, 2017: Volume 31, Issue 24 By Dunn Rasbury   A few years back, I read a book by Michael Lewis called “Moneyball.” The story is about the Oakland Athletics Baseball team. In 2002, the team’s general manager, a guy named Billy Beane, was faced with a huge challenge: field a competitive team using a little more than half of the average MLB team payroll. This disparity forced him

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    Distributors’ perspective: Turning challenges into opportunities

    November 21/28, 2016: Volume 31, Number 12 By David Powell The Roman Emperor Marcus Aurelius said, “The impediment to action advances action. What stands in the way becomes the way.” To run a successful flooring business—whether it is in retail, installation, distribution or manufacturing—inevitably we will face challenges from the market, government regulations, competitors, the list goes on. Even in the best of times, there will be problems. I propose

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    Distributors’ perspective: Helping retailers embrace technology

    October 24/31, 2016: Volume 31, Number 10 By Torrey Jaeckle One look at the displays in any retail flooring store these days and it’s easy to see that our industry is rife with innovation. The explosion of product innovation we’ve seen over the past decade is astounding, and something to be proud of. Unfortunately, when it comes to implementing technology on the operational sides of our businesses, our industry is

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    Distributors’ perspective: Enticing the next generation

    October 26/November 2; Volume 30/Number 10 By Heidi Cronin Mandell How do you motivate the next generation of workers to get involved in the flooring industry? Most people don’t dream of becoming a floor covering installer and these days taking pride in the craftsmanship seems to be gone. Although installation isn’t looked upon as a glamorous job, it still requires talent, a sharp mind and constant learning, problem solving, customer

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    Distributors’ Perspective: Time to prioritize counter sales

    Aug. 17/24; Volume 30/Number 5 By Bryan White Flooring accessory and supply distributors are ideally qualified to help customers maximize productivity and efficiency while minimizing downtime and costs. They serve as a one-stop resource, represent a broad range of product lines from multiple manufacturers, provide value-added services and technical expertise, and recommend solutions to meet specific needs. While there are many moving parts to a successful distributor, one of the most

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    Distributors’ Perspective: Technology and trends to look for in 2015

    April 27/May 4, 2015; Volume 29/Number 2 By Bryan White There are a number of technologies you are probably already utilizing such as automated warehouse systems that reduce inventory requirements; enterprise resource planning (ERP) systems that allow distributors to monitor their overall businesses more closely; PRM software or partner portals, which improve communications between suppliers and distributors, and social media, which helps retailers improve their relationships with customers. In addition

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    Distributor’s perspective: Reflecting and looking ahead

    January 19/26, 2015; Volume 28/Number 15 By Craig Folven As 2014 came to a close, so did my time as president of the North American Association of Floor Covering Distributors (NAFCD). 2015 looks to be another great year for not only NAFCD, but our industry as a whole. Most companies will agree the floor covering market slowed in 2014 after experiencing incredibly strong growth in 2013. We still saw growth,

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    Distributors’ perspective: Driving productivity and profitability

    October 27/November 3, 2014; Volume 28/Number 10 By Kevin Gammonley Growing your business requires a number of important efforts, not the least of which is educating your people and building a quality network. Education is key to staying ahead of industry trends, and networking is about making connections and building enduring, mutually beneficial relationships. Ask any senior executive, politician, community leader or successful salesperson who has excelled in his or

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    Distributors’ Perspective: The importance of keeping it simple

    Volume 27/Number 24; March 31/April 7, 2014 By David Powell Napoleon Bonaparte once said, “Nothing is more difficult, and therefore more precious, than to be able to decide.” Colin Powell’s formula for decision-making is as follows: “Part I: Use the formula P = 40 to 70, in which P stands for the probability of success and the numbers indicate the percentage of information acquired. Part II: Once the information is

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    Floor Covering News

    Press Release

    Carpet One reveals 2017 pink ribbon welcome mat

    Manchester, N.H.—Carpet One Floor & Home released its 2017 collection of pink ribbon welcome mats to support breast cancer research, with 18 new mats that are stylish, humorous or whimsical to

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    Armstrong Flooring raises Airbase dealers to ‘Elite’ status

    Lancaster, Pa.—Armstrong Flooring has announced that all 12 AirBase Carpet and Tile superstore locations have achieved Elite Retailer status. The retailers serve markets in Delaware, Pennsylvania, Maryland, South Jersey and

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    Galleher, 3M provide support for fire relief

    San Francisco—Galleher and 3M are partnering to help those impacted by the fires in California. Both companies are sending food, clothing and supplies to people in need in Napa, Solano

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