Guest Column

  • Guest column: Why going ‘mobile’ in your flooring business makes sense

    March 5/12, 2018: Volume 33, Issue 19 By Kurt Wilson   With the explosion of mobile devices in the last few years, many new software programs and apps have come on the market that are designed to be used by flooring professionals. That begs the question: Why should you get onboard the mobile train? Answer: Mobility enables your sales, estimating and installation team members to be more productive. For example,

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    Guest column: Managing a workforce across generations

    January 22/29, 2018: Volume 33, Issue 6 By Matt Beaudreau   Many businesses today—including the flooring industry—have as many as five generations working together. That’s a phenomenon unprecedented in the history of the U.S. workforce. This presents both an opportunity and a challenge as businesses look for ways to improve communication and work processes across generational lines. The first thing an owner needs to do is acknowledge there are fundamental

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    Guest column: Is millennial marketing overrated today?

    January 8/15, 2018: Volume 33, Issue 15 By Matt Beaudreau   The big question on the minds of many businesses today, whether you’re selling laminate flooring or Lamborghinis, is how do we reach this group that everyone is talking about—the millennials? For the purposes of this conversation, we define millennials as follows: those born between 1977 and 1995. The long and short answer is retailers first need to look beyond

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    Guest column: Retailers, are you ready to service the shopper of the future?

    November 6/13, 2017: Volume 32, Issue 11 By Wes Dillingham   I recently learned about a company called Enjoy, a 100% online reseller of consumer electronic products such as Apple TV, GoPro, etc. I know what you are thinking: another Amazon, right? The difference is Enjoy—which currently operates in New York and San Francisco—takes online retailing to the next level. When you buy a product from the company, they have

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    Guest column: The golden rule of software implementation

    August 28/September 4: Volume 32, Issue 6 By Wes Dillingham   (First of two parts) One of the biggest mistakes companies make when buying and implementing software is not approaching it as change first. It’s important to keep in mind that any software you plan to implement at your company is likely to present a major change to the day-to-day routine of your employees. In other words, if you are

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    Guest column: Flooring plays critical role in today’s training facilities

    June 5/12, 2017: Volume 31, Issue 26 By Garnet Sofillas   Today’s health clubs look drastically different from the traditional gym of 30 years ago. In the 1980s through the early 2000s, mainstream clubs had it all: selectorized machines, cardio equipment, aerobics, group X, massage and tanning. Nowadays, functional training is the focus and many traditional gyms are eliminating equipment to create dedicated, functional training spaces. “The focus is now

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    Guest column: Bridging the gap

    June 5/12, 2017: Volume 31, Issue 26 By Laurie Baatz   One of the most common issues plaguing the installation of flooring today is moisture in concrete. Yet, the chronic headache has not helped to change the behavior of the teams involved. Sound familiar? The architect or interior designer writes the project’s flooring specifications. The construction documents state that moisture testing be conducted following ASTM F2170. Specifications also state the

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    Guest column: Lack of action is the No. 1 impediment to success

    April 24/May 1, 2017: Volume 31, Issue 23 By Vinnie Virga   If you were able to ask Tony Robbins, Zig Ziglar, Jim Rohn or any other world-class personal performance speaker to identify the greatest inhibitor to success, they would probably say “fear of acting.” I would agree. When it comes to establishing and growing a successful business, every decision counts – even if you procrastinate and don’t take action,

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    Guest Column: When renting space is preferred over buying

    March 27/April 3, 2017: Volume 31, Issue 21 By Vinnie Virga   (Second of two parts) In my previous column, “Upgrading your store’s location,” I discussed the advantages—and timing—of upgrading a retail location (FCNews, February 27/March 6). In the second installment, I will review the benefits of renting a space when buying is disadvantageous or not an option. If you are going to rent, and it isn’t in a strip

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    Guest Column: Upgrading your store’s location

    February 27/March 6, 2017: Volume 31, Issue 19 By Vinnie Virga   (First of two parts) I have visited hundreds of flooring retailers, and the impression I keep leaving with is location is the difference between a thriving store and one that is flailing. Where you are situated is just as much a factor as inventory, payroll and other line items on your financial statement. With the economic outlook brighter

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    Floor Covering News

    Press Release

    Invista names Kimball vice president of global commercial solutions, home textiles

    Kennesaw, Ga.—Invista has promoted Kip Kimball to vice president of global commercial solutions and home textiles. In this expanded capacity, Kimball will lead the Antron and Dacron branded businesses, while developing new business

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    Laticrete launches LHT Plus for large, heavy tile flooring applications

    Bethany, Conn.—Laticrete has introduced LHT Plus, a polymer-modified large and heavy tile mortar specifically formulated to provide a one-step installation for large format ceramic tile, porcelain tile and stone on

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    CTEF focuses on qualified labor at Coverings 18

    Atlanta, Ga.—The Ceramic Tile Education Foundation (CTEF) will focus on tile installation excellence and qualified labor demonstrations during Coverings’18, the Global Tile & Stone Experience taking place at the Georgia

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