LisBiz Strategies

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  • Lisbiz strategies: Complacency is the enemy of business

    March 19/26, 2018: Volume 33, Issue 20 By Lisbeth Calandrino   When things are good, we have a tendency to sit back. However, complacency is the silent killer and it can attack both big and small businesses. It reminds me of a memorable quote from Roger Babson, entrepreneur and founder of Babson College: “Neither success nor failure is ever final.” This quote made me think of Howard Brodsky, cofounder and

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    Lisbiz strategies: Hope for the best, but plan for the worst

    February 19/26, 2018: Volume 33, Issue 18 By Lisbeth Calandrino   I was traveling through Newark Liberty Airport recently and stopped for a bite to eat. I didn’t have much time in between flights and was definitely feeling rushed. By the way, I was on my way to do a presentation for the Mid-Atlantic Floorcovering Association on how to acquire more outside business. (This story kind of emphasizes this.) While

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    Lisbiz strategies: Make your store rock over the holidays

    November 27-December 11, 2017: Volume 32, Issue 13 By Lisbeth Calandrino   November and December are often the slowest months for flooring dealers. If you’re a salesperson, they can also be the most depressing. While everyone else is partying and rushing around, you’re waiting for customers to come in and buy flooring. Here’s a list of things you can do to draw customers and bring cheer to your store. Have

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    Lizbiz Strategies: Don’t let red-hot sales leads get too cold

    November 20/27, 2017: Volume 32, Issue 12 By Lisbeth Calandrino   The good thing about hot sales leads is they tend to fall right in your lap. The bad news is you can’t sit on them for too long before they get stale. Managing and following up on leads can be tricky. I get it. You meant to call them, but you were too busy. Now you’re afraid to follow

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    Lisbiz strategies: Explore the customer experience at TISE

    November 6/13, 2017: Volume 32, Issue 11 By Lisbeth Calandrino   Retailers have confused the customer experience with customer service, but they are not the same thing. Providing exceptional service and improving your competitive edge through customer experience will keep your customers and business operational. Customer service is considered a single transaction that takes care of the customer’s immediate needs. This includes booking a customer’s install, product selections or an

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    Lisbiz Strategies: Fashion’s influence on flooring design

    October 23/30, 2017: Volume 32, Issue 10 By Lisbeth Calandrino   Recently I visited Oxford, Miss., to meet with Lisa Stout, owner of Stout’s Flooring, to present a seminar for local female business owners. Oxford is an interesting college town, the home of “Ole Miss” with about 50,000 residents, 25,000 of which are college students. They have wonderful shirts that read, ‘Oxford, Miss., population—full!’ I was here 22 years ago

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    Lisbiz Strategies: Add email marketing to your digital strategy

    October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino   Digital marketing uses online channels and methods that allow you to analyze what is and isn’t working. Because we’re talking about electronic media, this analysis can be done immediately. You can make changes on the spot if something isn’t working, which is not always possible with every marketing channel. When I was in the retail business, I used weekly

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    Lisbiz Strategies: The holiday season is a great time for promos

    September 11/18, 2017: Volume 32, Issue 7 By Lisbeth Calandrino   Has the summer been slow? Are you and your employees enjoying a lazy time? Would you rather not think about the upcoming winter season? If so, you’re not the only one. Retailers seem to wake up at the end of November when their opportunities are gone or slim. If you haven’t noticed, the box stores are already showing Christmas

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    Lisbiz Strategies: Put Surfaces on your must-attend list

    August 28/September 4: Volume 32, Issue 6 By Lisbeth Calandrino   This year I was invited to be part of the educational committee to determine the seminars to be offered at TISE 2018. I have always wondered how the seminars were decided. This year I would not only participate in the process but would learn more about the industry. Weeks before our arrival, Carol Wilkins, educational director of TISE, sent

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    Lisbiz Strategies: Your brand reflects you and your values

    August 14/21: Volume 32, Issue 5 By Lisbeth Calandrino Brands have been around forever, but the theory of branding has changed. It used to be that bigger was better and the louder you shouted the more attention you got. Remember when Coca Cola owned the soft drink market? Sure, they still have a huge market share but have big and new competitors. They’ve been sharing the market for a while

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    Floor Covering News

    Press Release

    Invista names Kimball vice president of global commercial solutions, home textiles

    Kennesaw, Ga.—Invista has promoted Kip Kimball to vice president of global commercial solutions and home textiles. In this expanded capacity, Kimball will lead the Antron and Dacron branded businesses, while developing new business

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    Laticrete launches LHT Plus for large, heavy tile flooring applications

    Bethany, Conn.—Laticrete has introduced LHT Plus, a polymer-modified large and heavy tile mortar specifically formulated to provide a one-step installation for large format ceramic tile, porcelain tile and stone on

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    CTEF focuses on qualified labor at Coverings 18

    Atlanta, Ga.—The Ceramic Tile Education Foundation (CTEF) will focus on tile installation excellence and qualified labor demonstrations during Coverings’18, the Global Tile & Stone Experience taking place at the Georgia

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