Marketing Mastery

1 2 3 9
  • Marketing Mastery: Creating profitable referral relationships

    July 3/10: Volume 32, Issue 2 By Jim Augustus Armstrong   (Third of three parts) In parts one and two I presented strategies for developing and nurturing referral relationships with other businesses, and how those relationships can generate $250,000 to $1 million or more in annual revenue with extremely low marketing costs. Essentially the goal is to round up, nurture and profit from a herd of businesses that send you

    Read More

    Marketing mastery: Creating profitable referral relationships

    May 22/29, 2017: Volume 31, Issue 25 By Jim Augustus Armstrong   (Second of three parts) In part I of this segment, I outlined the reasons why developing referral relationships with other businesses is such a powerful and important strategy for growing your business. I also presented two strategies for developing these relationships. Here are some additional ways to create these referral relationships. The 3-step system Step 1: Send letters

    Read More

    Marketing mastery: Creating profitable referral relationships

    May 8/15, 2017: Volume 31, Issue 24 By Jim Augustus Armstrong   (First of three parts) “How many realtors send you referrals?” I was on the phone with a dealer from Texas, trying to determine where his sales were coming from. He mentioned he worked with some realtors who sent referrals. His answer: “five.” “How much revenue did these five realtors generate for you last year?” “About $100,000.” “That’s an

    Read More

    Marketing Mastery: How a burned-out dealer got his life back

    April 24/May 1, 2017: Volume 31, Issue 23 By Jim Augustus Armstrong   (Third of three parts) In part one I told the story of Earl Swalm, a dealer from Canada who increased his revenue by 50% and cut his work hours in half. In part two I covered some of the strategies he used to grow his revenue. In this section I’ll discuss how he was able to cut

    Read More

    Marketing Mastery: Take control of business, get your life back

    April 10/17, 2017: Volume 31, Issue 22 By Jim Augustus Armstrong   (Second of three parts) In the first installment (FCNews, March 27/April 3) you learned how Earl Swalm, a Canadian floor dealer, took control of his business and grew it by 50% in one year, while at the same time cutting his work hours to less than 35 per week. In this part I’m going to cover the most

    Read More

    Marketing Mastery: Note to dealers—Beware of burnout

    March 27/April 3, 2017: Volume 31, Issue 21 By Jim Augustus Armstrong   (First of three parts) “I was putting in 60 or more hours per week,” Earl Swalm told me. “I have two kids and I felt like I was missing out on a lot. It was really tough, very stressful.” Many dealers can relate. In this series you’re going to learn Swalm’s story. Specifically, how he took control

    Read More

    Marketing mastery: The power of social proof

    March 13/20, 2017: Volume 31, Issue 20 By Jim Augustus Armstrong   “Wow,” I thought to myself. “If I ever need tax help I’m calling this guy.” I was in the waiting room of a local CPA, looking through a very plain, white binder filled with letters from his clients thanking him for getting them out of tax trouble. They raved about how he got their tax bills cut by

    Read More

    Marketing Mastery: Inspiring 5-star reviews

    February 27/March 6, 2017: Volume 31, Issue 19 By Jim Augustus Armstrong   (Second of two parts) In my previous column (FCNews, Feb. 13/20) I discussed why online reviews are so critical to a retailer’s success. I also listed several highly effective, proven strategies for creating a fantastic experience for your clients. In this column I share some best practices for requesting reviews. Let’s assume you’re providing phenomenal service for

    Read More

    Marketing Mastery: How to inspire 5-star reviews

    February 13/20, 2017: Volume 31, Number 18 By Jim Augustus Armstrong   (First of two parts) Positive online reviews are important for creating differentiation, building trust and turning online shoppers into in-store buyers. The importance of reviews continues to grow. Consider these statistics: 92% of consumers now read online reviews vs. 88% in 2014. 94% would use a business with a 4-star rating. 88% trust reviews as much as personal

    Read More

    Marketing Mastery: Managing your online review strategy

    January 30/February 6, 2017: Volume 31, Number 17 By Jim Augustus Armstrong I was planning a recent business trip and, like I always do, checked the reviews of the hotels where I was considering staying. It was second nature, as much a part of making my decision as checking a hotel’s availability, pricing, amenities, etc. I do this for virtually any new service or product I’m considering to buy. I

    Read More
    1 2 3 9

    Floor Covering News

    Press Release

    American OEM honors workforce with annual BBQ

    Burns, Tenn.—American OEM held its third annual Staff Appreciation Lunch at the Turney Center Correctional Facility, the company’s manufacturing location, July 14. The celebration was created to recognize the efforts

    Read More

    Karndean Designflooring updates Floorstyle tool

    Export, Pa.—Karndean Designflooring has released an updated version of its Floorstyle online design tool to include additional designflooring capabilities. Floorstyle is an interactive room viewer containing the company’s full product

    Read More

    WFCA, NWFA offer joint membership

    Dalton—The World Floor Covering Association (WFCA) and National Wood Flooring Association (NWFA) have joined forces to offer a membership program that combines the resources of both organizations as part of

    Read More