Columns

  • Lisbiz strategies: Explore the customer experience at TISE

    November 6/13, 2017: Volume 32, Issue 11 By Lisbeth Calandrino   Retailers have confused the customer experience with customer service, but they are not the same thing. Providing exceptional service and improving your competitive edge through customer experience will keep your customers and business operational. Customer service is considered a single transaction that takes care of the customer’s immediate needs. This includes booking a customer’s install, product selections or an

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    Guest column: Retailers, are you ready to service the shopper of the future?

    November 6/13, 2017: Volume 32, Issue 11 By Wes Dillingham   I recently learned about a company called Enjoy, a 100% online reseller of consumer electronic products such as Apple TV, GoPro, etc. I know what you are thinking: another Amazon, right? The difference is Enjoy—which currently operates in New York and San Francisco—takes online retailing to the next level. When you buy a product from the company, they have

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    Marketing mastery: How to leverage your online reviews

    November 6/13, 2017: Volume 32, Issue 11 By Jim Augustus Armstrong   Statistics show nearly 90% of consumers consider ratings and reviews before making purchase decisions. This should come as no surprise in this era of Amazon, Google, Yelp, Facebook, Yahoo, Angie’s List and Home Advisor, to name a few. Let’s face it: These days, everybody is online—especially consumers in the market for floor coverings. This presents a valuable opportunity

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    Distributors’ perspective: Turning threats into opportunities

    November 6/13, 2017: Volume 32, Issue 11 By Torrey Jaeckle   A recent article in the Wall Street Journal highlighted the tenuous plight of American retailers this year. Major retailers are closing stores at a record pace, as announced store closings this year are double what they were over the same period in 2016. It is estimated that retailers will close almost 9,000 locations this year, surpassing the number of

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    Al’s column: Maximizing your online presence

    November 6/13, 2017: Volume 32, Issue 11 By Jay Flynn   Search-engine optimization. Pay per click. Organic (and paid) social media initiatives. All these elements stand to have a big impact on any online marketing strategy. So the question is: Why aren’t more flooring retailers taking advantage of these tools? They’re not acronyms and strategies to be afraid of but rather embraced. Still, just a mere mention of many of

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    Marketing mastery: How to win the path-to-purchase game

    October 23/30, 2017: Volume 32, Issue 10 By Reginald Tucker   (Second of three parts) When buying big ticket items ($500 or more), the average consumer spends 79 days on the path-to-purchase, research shows. Furthermore, 85% of consumers begin their path-to-purchase journey online, but 82% of the time do they make the actual purchase in a brick-and-mortar store. To that end, it’s important that retailers stay in front of their

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    Lisbiz Strategies: Fashion’s influence on flooring design

    October 23/30, 2017: Volume 32, Issue 10 By Lisbeth Calandrino   Recently I visited Oxford, Miss., to meet with Lisa Stout, owner of Stout’s Flooring, to present a seminar for local female business owners. Oxford is an interesting college town, the home of “Ole Miss” with about 50,000 residents, 25,000 of which are college students. They have wonderful shirts that read, ‘Oxford, Miss., population—full!’ I was here 22 years ago

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    Al’s Column: Teamwork is the key to success

    October 23/30, 2017: Volume 32, Issue 10 By Christopher Grubb Many homeowners want to be do-it-yourself designers, but much can get lost in translation. Projects can contain hundreds of details that can easily be misunderstood when a client attempts to verbally describe her wants to the contractor. Having a designer in the mix makes the process go far more smoothly. And when it comes to filling in those important details,

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    Marketing mastery: The best social media platforms for business

    October 9/16, 2017: Volume 32, Issue 9 By Jim Augustus Armstrong   I sometimes hear busy flooring dealers make comments such as, “I keep hearing about the different social media platforms I should be using to market my business, but there are so many. I just can’t keep up.” It’s understandable for dealers to feel this way because there are a ton of options available. If you’re struggling to choose

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    Lisbiz Strategies: Add email marketing to your digital strategy

    October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino   Digital marketing uses online channels and methods that allow you to analyze what is and isn’t working. Because we’re talking about electronic media, this analysis can be done immediately. You can make changes on the spot if something isn’t working, which is not always possible with every marketing channel. When I was in the retail business, I used weekly

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    Floor Covering News

    Press Release

    USG expands tile, flooring salesforce

    Chicago—USG Corp.’s Tile and Flooring Solutions group is reorganizing and expanding its team to better support its customers and its expanding portfolio of innovative products and solutions. Steve Bjorklund was

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    Creating Your Space introduces new features

    San Rafael, Calif.—Creating Your Space is introducing a host of innovations for 2018. These introductions include programmatic advertising, YouTube advertising, a “More Like This” feature as well as an e-commerce

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    T&L Distributing partners with Tarkett

    Houston—T&L Distributing has entered a distribution partnership with Tarkett. Through this collaboration, T&L Distributing will immediately begin offering Tarkett’s resilient residential and commercial products, including Tarkett’s Johnsonite brand, to its

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