Social Media

    Social Media: Using Instagram to find new customers

Social Media: Using Instagram to find new customers

February 27/March 6, 2017: Volume 31, Issue 19 By Ayme Sinclair, Stanton Carpet   If you look at the top 100 brands in the world, 90% of them have an Instagram account. More importantly, customer interactions with the brands that are on Instagram are 10 times higher than Facebook, 54 times greater than Pinterest and 84 times higher than Twitter. Statistics prove Instagram is by far the best platform for

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    Social media: How to create a consistent Instagram feed

Social media: How to create a consistent Instagram feed

January 30/February 6, 2017: Volume 31, Number 17 By Ayme Sinclair, Stanton Carpet With over 50 million photos being uploaded daily, Instagram is the most powerful platform you can use to engage directly with your audience. When someone comes to your profile he or she will not only see the bio we talked about how to create in my last column, but a collection of the last photos you’ve posted.

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    Social Media: How to create an eye-catching Instagram profile

Social Media: How to create an eye-catching Instagram profile

January 2/9, 2017: Volume 31, Number 15 By Ayme Sinclair, marketing director, Stanton Carpet Now that you know Instagram and its 500 million-plus users is the best platform to use to build an audience at virtually no cost, the next step is to set up your account. It all starts with a good profile. Remember, first impressions are everything, so if a user isn’t already familiar with you, then your

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    Social media: Leveraging Instagram to build your target audience

Social media: Leveraging Instagram to build your target audience

November 21/28, 2016: Volume 31, Number 12 By Ayme Sinclair, marketing director, Stanton Carpet We’ve all heard that social media marketing is something today’s retailer can scarcely afford to ignore. But with so many options, where should one start? Usually Facebook is the No. 1 answer. After all, it has the most amount of users (1.31 billion) and is the one most retailers already understand. But building an audience of

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Floor Covering News

21st Annual Award of Excellence Survey

Press Release

Amorim Revestimentos invests 10 million euros in Hydrocork

São Paio de Oleiros, Portugal—After only two years of Hydrocork’s launch, Amorim Revestimentos is taking a significant step and investing 10 million euros in its production infrastructure and procedures. This

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UofCTS releases updated ITS Verification course

San Diego, Calif.—The University of Ceramic Tile and Stone (UofCTS) has released an updated version of the Tile Installer Thin-set Standards (ITS) Verification course. Both the USA and Canadian versions of this

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Gerflor USA increased LVT shipping in 2016

Chicago—In 2016, Gerflor USA recorded a 500% increase in LVT shipments from its Chicago-based warehouse from June 2015-December 2016—significantly exceeding its U.S. growth goals. Contributing to Gerflor’s significant growth of

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