Social Media

    Social Media: Using Instagram to find new customers

Social Media: Using Instagram to find new customers

February 27/March 6, 2017: Volume 31, Issue 19 By Ayme Sinclair, Stanton Carpet   If you look at the top 100 brands in the world, 90% of them have an Instagram account. More importantly, customer interactions with the brands that are on Instagram are 10 times higher than Facebook, 54 times greater than Pinterest and 84 times higher than Twitter. Statistics prove Instagram is by far the best platform for

0 comment Read Full Article
    Social media: How to create a consistent Instagram feed

Social media: How to create a consistent Instagram feed

January 30/February 6, 2017: Volume 31, Number 17 By Ayme Sinclair, Stanton Carpet With over 50 million photos being uploaded daily, Instagram is the most powerful platform you can use to engage directly with your audience. When someone comes to your profile he or she will not only see the bio we talked about how to create in my last column, but a collection of the last photos you’ve posted.

0 comment Read Full Article
    Social Media: How to create an eye-catching Instagram profile

Social Media: How to create an eye-catching Instagram profile

January 2/9, 2017: Volume 31, Number 15 By Ayme Sinclair, marketing director, Stanton Carpet Now that you know Instagram and its 500 million-plus users is the best platform to use to build an audience at virtually no cost, the next step is to set up your account. It all starts with a good profile. Remember, first impressions are everything, so if a user isn’t already familiar with you, then your

0 comment Read Full Article
    Social media: Leveraging Instagram to build your target audience

Social media: Leveraging Instagram to build your target audience

November 21/28, 2016: Volume 31, Number 12 By Ayme Sinclair, marketing director, Stanton Carpet We’ve all heard that social media marketing is something today’s retailer can scarcely afford to ignore. But with so many options, where should one start? Usually Facebook is the No. 1 answer. After all, it has the most amount of users (1.31 billion) and is the one most retailers already understand. But building an audience of

0 comment Read Full Article

Floor Covering News

Press Release

NeoCon 2017 sees increase in attendance

Chicago—NeoCon yet again proved that it is the world’s premier platform for commercial design as it took over The Mart from June 12-14. Registered attendance rose 7% over the 2016

Read More

Mohawk expands tile manufacturing footprint

Nashville—Mohawk Industries has announced it will expand its ceramic tile manufacturing operations in Dickson, Tenn. Plans call for the addition of a second plant near its recently built tile factory,

Read More

Crossville collections installed in smart home for wounded veteran

Crossville, Tenn.—As the tile supplier for the Gary Sinise Foundation’s R.I.S.E. program in 2017, Crossville recently contributed the tile for a specially adapted smart home for U.S. Army Staff Sgt.

Read More