Social Media

    Social Media: Using Instagram to find new customers

Social Media: Using Instagram to find new customers

February 27/March 6, 2017: Volume 31, Issue 19 By Ayme Sinclair, Stanton Carpet   If you look at the top 100 brands in the world, 90% of them have an Instagram account. More importantly, customer interactions with the brands that are on Instagram are 10 times higher than Facebook, 54 times greater than Pinterest and 84 times higher than Twitter. Statistics prove Instagram is by far the best platform for

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    Social media: How to create a consistent Instagram feed

Social media: How to create a consistent Instagram feed

January 30/February 6, 2017: Volume 31, Number 17 By Ayme Sinclair, Stanton Carpet With over 50 million photos being uploaded daily, Instagram is the most powerful platform you can use to engage directly with your audience. When someone comes to your profile he or she will not only see the bio we talked about how to create in my last column, but a collection of the last photos you’ve posted.

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    Social Media: How to create an eye-catching Instagram profile

Social Media: How to create an eye-catching Instagram profile

January 2/9, 2017: Volume 31, Number 15 By Ayme Sinclair, marketing director, Stanton Carpet Now that you know Instagram and its 500 million-plus users is the best platform to use to build an audience at virtually no cost, the next step is to set up your account. It all starts with a good profile. Remember, first impressions are everything, so if a user isn’t already familiar with you, then your

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    Social media: Leveraging Instagram to build your target audience

Social media: Leveraging Instagram to build your target audience

November 21/28, 2016: Volume 31, Number 12 By Ayme Sinclair, marketing director, Stanton Carpet We’ve all heard that social media marketing is something today’s retailer can scarcely afford to ignore. But with so many options, where should one start? Usually Facebook is the No. 1 answer. After all, it has the most amount of users (1.31 billion) and is the one most retailers already understand. But building an audience of

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Floor Covering News

Press Release

Crossville’s Physics collection offers sophisticated update on classic colors

Crossville, Tenn.—Crossville Inc. has launched Physics, a new porcelain tile collection offering a fresh, sophisticated interpretation of a classic visual by incorporating micro-particles for a subtle mingle effect. This domestically-produced

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Karndean Designflooring challenges guests to ‘see flooring differently’ at HD Expo

Export, Pa.—Karndean Designflooring invites hospitality designers, managers and hotel owners to see flooring differently May 2-4 at the company’s booth at HD Expo in Las Vegas. From the company’s original

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Plans underway for 2018 fcB2B annual meeting

Dalton, Ga.—The next annual fcB2B meeting will be held Oct. 16-18 at the Embassy Suites Hotel located adjacent to Atlanta’s Hartsfield Jackson Airport, according to Scott Humphrey, chief executive officer,

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