Social Media

    Social Media: Using Instagram to find new customers

Social Media: Using Instagram to find new customers

February 27/March 6, 2017: Volume 31, Issue 19 By Ayme Sinclair, Stanton Carpet   If you look at the top 100 brands in the world, 90% of them have an Instagram account. More importantly, customer interactions with the brands that are on Instagram are 10 times higher than Facebook, 54 times greater than Pinterest and 84 times higher than Twitter. Statistics prove Instagram is by far the best platform for

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    Social media: How to create a consistent Instagram feed

Social media: How to create a consistent Instagram feed

January 30/February 6, 2017: Volume 31, Number 17 By Ayme Sinclair, Stanton Carpet With over 50 million photos being uploaded daily, Instagram is the most powerful platform you can use to engage directly with your audience. When someone comes to your profile he or she will not only see the bio we talked about how to create in my last column, but a collection of the last photos you’ve posted.

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    Social Media: How to create an eye-catching Instagram profile

Social Media: How to create an eye-catching Instagram profile

January 2/9, 2017: Volume 31, Number 15 By Ayme Sinclair, marketing director, Stanton Carpet Now that you know Instagram and its 500 million-plus users is the best platform to use to build an audience at virtually no cost, the next step is to set up your account. It all starts with a good profile. Remember, first impressions are everything, so if a user isn’t already familiar with you, then your

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    Social media: Leveraging Instagram to build your target audience

Social media: Leveraging Instagram to build your target audience

November 21/28, 2016: Volume 31, Number 12 By Ayme Sinclair, marketing director, Stanton Carpet We’ve all heard that social media marketing is something today’s retailer can scarcely afford to ignore. But with so many options, where should one start? Usually Facebook is the No. 1 answer. After all, it has the most amount of users (1.31 billion) and is the one most retailers already understand. But building an audience of

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Floor Covering News

Press Release

Novalis’ rigid products receive FloorScore certification

Toronto, Canada—Novalis Innovative Flooring’s high performance core (HPC) and high density core (HDC) products have successfully passed SCS Global Services testing and fully qualify for FloorScore certification. These products include NovaFloor Serenbe

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Armstrong Flooring recognizes another Elite Retailer

Lancaster, Pa.—Floortrends, a family owned business that began in 1967 as Kawartha Karpet & Tile, is Armstrong Flooring’s newest Canadian Elite Retailer. It is the first Elite location for the

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Armstrong Flooring announces price increases

Lancaster, Pa.—Armstrong Flooring will initiate a 3% to 6% price increase on select residential and commercial sheet and vinyl composition tile products in the United States and, due to continued exchange rate

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