Cork

    Cork: Product positioning is key to optimizing sales opportunities

Cork: Product positioning is key to optimizing sales opportunities

August 22/29, 2016; Volume 31, Number 5 By Reginald Tucker The benefits and performance attributes of cork are well documented: The product provides comfort underfoot, sound/noise reduction and impact resistance. Plus, its reputation as a renewable resource makes it an environmentally friendly product category. However, the product cannot sell itself; it requires product knowledge, creativity and a consultative sales approach. Following are some tips from cork manufacturers. “The most successful

0 comment Read Full Article
    Power of brands: Flooring brands still pack a big punch

Power of brands: Flooring brands still pack a big punch

August 22/29, 2016; Volume 31, Number 5 By Ken Ryan A flooring brand isn’t like an automobile moniker, at least not to the naked eye. Virtually every vehicle on the road is adorned with a logo or a name, or a distinct style that defines its make and model. With flooring, the average consumer may not know the brand of carpet or hardwood floor installed in her home. But does

0 comment Read Full Article
    Amorim takes enhanced approach to composites

Amorim takes enhanced approach to composites

Cork core offers differentiated bells and whistles March 14/21, 2016; Volume 30, Number 19 By Steven Feldman Porto, Portugal—In a world that has become flooded with different variations of waterproof flooring products, retailers are finding it difficult to find discernible differences between the new products and names in which manufacturers are branding them. The one commonality: to grab their share of a market pioneered a few years ago by USFloors

0 comment Read Full Article
    CARE forms California council on carpet recovery

CARE forms California council on carpet recovery

Sacramento, Calif.–The Carpet America Recovery Effort (CARE) has announced the formation of the California Council on Carpet Recycling (Carpet Council), an 18-member advisory group, selected to provide guidance to CARE on California’s carpet recycling efforts. According to CARE, the Council represents diverse stakeholders from across the state and carpet recycling industry, including carpet retailers and installers; collectors, haulers and processors of recycled carpet; manufacturers of products made from recycled carpet;

0 comment Read Full Article
    SURFACES 2016 COVERAGE – Carpet: Mills look to compete with rise of hard surface

SURFACES 2016 COVERAGE – Carpet: Mills look to compete with rise of hard surface

February 1/8; Volume 30/Number 16 By Ken Ryan Las Vegas—Carpet mills are not standing pat amid the fierce competition from hard surfaces. The response from mills in attendance at The International Surface Event [TISE] is to push back in a number of ways—mostly by stepping up efforts on the style and design front. Other strategies entail adding custom rug programs, creating carpet looks that mimic or complement hardwood or outright

0 comment Read Full Article
    California Carpet Stewardship assessment to increase on April 1

California Carpet Stewardship assessment to increase on April 1

Sacramento, Calif.–The Carpet America Recovery Effort (CARE) and CalRecycle announced at a public meeting an updated assessment fee of 20 cents per square yard on all carpet sold or shipped in California, effective April 1, 2016. The rate is an increase from the previous assessment of 10 cents per square yard, to be collected as a non-tax item at the point of sale, throughout the sale and distribution chain, to

0 comment Read Full Article
    Carpet One members ‘engage’ with consumers, product

Carpet One members ‘engage’ with consumers, product

Jan 18/25; Volume 30/Number 15 By Nadia Ramlakhan Orlando—The flooring industry has evolved considerably in recent years and Carpet One Floor & Home’s 2016 winter convention, held at the Orange Country Convention Center here Jan. 9-10, was focused primarily on getting members and their sales associates up to date. “The path to purchase has dramatically changed within the last decade and we’re in front of it now,” said Eric Demaree,

0 comment Read Full Article
    Capri Cork hires Whipple

Capri Cork hires Whipple

Lititz, Pa.—Travis Whipple has been hired as director of national sales for Capri Cork, a newly created position. With Capri’s expanded range of flooring products, which includes the recent addition of AVA by Novalis Innovative Flooring, a dedicated director of national sales is the next step to achieving Capri’s long term goals. Whipple comes to Capri from Spartan Surfaces where he was a sales rep in upstate New York and

0 comment Read Full Article
    Carpet Design Awards finalists named

Carpet Design Awards finalists named

Hannover—The finalists of the Carpet Design Awards 2016 have been named. In November, a jury nominated the best handmade designer carpets for the final round of the international competition. Presented in eight categories, the Carpet Design Awards honor the outstanding quality and design of the world’s best carpets. The number of entrants was particularly high this year, with a total of 320 carpets from 21 countries submitted vs. 250 entrants the

0 comment Read Full Article
    Cork: Combination of technology, natural attributes create durable, quality floors

Cork: Combination of technology, natural attributes create durable, quality floors

Aug. 17/24; Volume 30/Number 5 By Nadia Ramlakhan Although cork floors have gained popularity in the U.S. over the last 100 years, they have actually been in use for well over 300 years in Europe, where the product first originated. In fact, despite cork’s rocky start and reduced usage in the U.S., some cork floors installed in high-traffic areas like government buildings, banks and churches are still in service today, proving

0 comment Read Full Article
    Wicanders introduces Hydrocork

Wicanders introduces Hydrocork

Paio de Oleiros, Portugal—Wicanders, the premium brand of Amorim Revestimentos, has introduced Hydrocork in the U.S. after its initial success in Europe earlier this year. Hydrocork is an innovative engineered product that combines premium LVT with waterproof cork featuring maximum durability and up to 51% noise reduction. Hydrocork is available in 48 x 5 ¾ planks and ranges from light shades of white and gray to intense tones of brown

0 comment Read Full Article
    Expanding the visual capabilities of cork

Expanding the visual capabilities of cork

April 13/20, 2015; Volume 29/Number 1 By Amanda Haskin  Manufacturers have been touting cork’s benefits for years, namely its durability, comfort, sound control, thermal capabilities and, of course, its green and sustainable properties. But to their bafflement, this category has not picked up as quickly in the U.S. as it has in other countries, where cork is a well-known and respected product. Bo Barber, vice president of marketing and business

0 comment Read Full Article
    USFloors educates with cork certification training program

USFloors educates with cork certification training program

January 5/12, 2015; Volume 28/Number 14 By Jenna Lippin In an effort to revitalize the industry’s interest in cork flooring options, USFloors launched a cork certification training program in the summer of 2014. To help continue the momentum the category has gained, USFloors will continue to host educational trainings for both its sales associates and dealer partners throughout 2015. “The goal was to reinvigorate and reenergize interest in cork,” said

0 comment Read Full Article
    Cork: Latest looks

Cork: Latest looks

Volume 27/Number 24; March 31/April 7, 2014 As environmental awareness spreads throughout both retail and commercial markets, an increasing amount of manufacturers have created products to help meet the needs of green-minded customers and end users. Recently, numerous cork companies have refreshed their offerings to include the latest from the sustainable, fashionable and practical category. Expanko Over the years, the look and feel of classic homogeneous, gluedown cork has evolved

0 comment Read Full Article
    Cork: A smart, sustainable choice

Cork: A smart, sustainable choice

Manufacturers highlight inherent benefits, new designs to retailers Nov. 4/11 2013; Volume 27/number 14 By Jenna Lippin Hicksville, N.Y.—While top players across all categories, from wood to carpet to LVT, work to create a more sustainable flooring option, the major manufacturers in the world of cork flooring can sit back and relax as their products are inherently environmentally friendly and made of rapidly renewable material.

1 comment Read Full Article

Floor Covering News

Press Release

CFI Convention promises a plethora of programs

Forney, Texas—The CFI Convention and Expo is back with a punch this year taking place August 16-18 at the Rosen Shingle Creek in Orlando, Fla. The three-day educational event, designed

Read More

Domotex Deutsche Messe to house new creative product showcases

Hannover, Germany—In 2018, Domotex will have a stronger focus on interior trends and lifestyle that will frame floor coverings in the broader context of ideas and innovations from the worlds

Read More

Melissa Quick to head product development, marketing for AVA brand

Toronto, Ontario, Canada—Melissa Quick has joined Novalis Innovative Flooring as the new commercial product and marketing manager for the AVA LVT brand. “Melissa brings over 30 years of experience with

Read More