August 22/29, 2016; Volume 31, Number 5 By Reginald Tucker The benefits and performance attributes of cork are well documented: The product provides comfort underfoot, sound/noise reduction and impact resistance. Plus, its reputation as a renewable resource makes it an environmentally friendly product category. However, the product cannot sell itself; it requires product knowledge, creativity and a consultative sales approach. Following are some tips from cork manufacturers. “The most successful
August 22/29, 2016; Volume 31, Number 5 By Ken Ryan A flooring brand isn’t like an automobile moniker, at least not to the naked eye. Virtually every vehicle on the road is adorned with a logo or a name, or a distinct style that defines its make and model. With flooring, the average consumer may not know the brand of carpet or hardwood floor installed in her home. But does
Cork core offers differentiated bells and whistles March 14/21, 2016; Volume 30, Number 19 By Steven Feldman Porto, Portugal—In a world that has become flooded with different variations of waterproof flooring products, retailers are finding it difficult to find discernible differences between the new products and names in which manufacturers are branding them. The one commonality: to grab their share of a market pioneered a few years ago by USFloors
Sacramento, Calif.–The Carpet America Recovery Effort (CARE) has announced the formation of the California Council on Carpet Recycling (Carpet Council), an 18-member advisory group, selected to provide guidance to CARE on California’s carpet recycling efforts. According to CARE, the Council represents diverse stakeholders from across the state and carpet recycling industry, including carpet retailers and installers; collectors, haulers and processors of recycled carpet; manufacturers of products made from recycled carpet;
February 1/8; Volume 30/Number 16 By Ken Ryan Las Vegas—Carpet mills are not standing pat amid the fierce competition from hard surfaces. The response from mills in attendance at The International Surface Event [TISE] is to push back in a number of ways—mostly by stepping up efforts on the style and design front. Other strategies entail adding custom rug programs, creating carpet looks that mimic or complement hardwood or outright
Sacramento, Calif.–The Carpet America Recovery Effort (CARE) and CalRecycle announced at a public meeting an updated assessment fee of 20 cents per square yard on all carpet sold or shipped in California, effective April 1, 2016. The rate is an increase from the previous assessment of 10 cents per square yard, to be collected as a non-tax item at the point of sale, throughout the sale and distribution chain, to
Jan 18/25; Volume 30/Number 15 By Nadia Ramlakhan Orlando—The flooring industry has evolved considerably in recent years and Carpet One Floor & Home’s 2016 winter convention, held at the Orange Country Convention Center here Jan. 9-10, was focused primarily on getting members and their sales associates up to date. “The path to purchase has dramatically changed within the last decade and we’re in front of it now,” said Eric Demaree,
Lititz, Pa.—Travis Whipple has been hired as director of national sales for Capri Cork, a newly created position. With Capri’s expanded range of flooring products, which includes the recent addition of AVA by Novalis Innovative Flooring, a dedicated director of national sales is the next step to achieving Capri’s long term goals. Whipple comes to Capri from Spartan Surfaces where he was a sales rep in upstate New York and
Hannover—The finalists of the Carpet Design Awards 2016 have been named. In November, a jury nominated the best handmade designer carpets for the final round of the international competition. Presented in eight categories, the Carpet Design Awards honor the outstanding quality and design of the world’s best carpets. The number of entrants was particularly high this year, with a total of 320 carpets from 21 countries submitted vs. 250 entrants the
Aug. 17/24; Volume 30/Number 5 By Nadia Ramlakhan Although cork floors have gained popularity in the U.S. over the last 100 years, they have actually been in use for well over 300 years in Europe, where the product first originated. In fact, despite cork’s rocky start and reduced usage in the U.S., some cork floors installed in high-traffic areas like government buildings, banks and churches are still in service today, proving
Paio de Oleiros, Portugal—Wicanders, the premium brand of Amorim Revestimentos, has introduced Hydrocork in the U.S. after its initial success in Europe earlier this year. Hydrocork is an innovative engineered product that combines premium LVT with waterproof cork featuring maximum durability and up to 51% noise reduction. Hydrocork is available in 48 x 5 ¾ planks and ranges from light shades of white and gray to intense tones of brown
April 13/20, 2015; Volume 29/Number 1 By Amanda Haskin Manufacturers have been touting cork’s benefits for years, namely its durability, comfort, sound control, thermal capabilities and, of course, its green and sustainable properties. But to their bafflement, this category has not picked up as quickly in the U.S. as it has in other countries, where cork is a well-known and respected product. Bo Barber, vice president of marketing and business
January 5/12, 2015; Volume 28/Number 14 By Jenna Lippin In an effort to revitalize the industry’s interest in cork flooring options, USFloors launched a cork certification training program in the summer of 2014. To help continue the momentum the category has gained, USFloors will continue to host educational trainings for both its sales associates and dealer partners throughout 2015. “The goal was to reinvigorate and reenergize interest in cork,” said
Volume 27/Number 24; March 31/April 7, 2014 As environmental awareness spreads throughout both retail and commercial markets, an increasing amount of manufacturers have created products to help meet the needs of green-minded customers and end users. Recently, numerous cork companies have refreshed their offerings to include the latest from the sustainable, fashionable and practical category. Expanko Over the years, the look and feel of classic homogeneous, gluedown cork has evolved
Manufacturers highlight inherent benefits, new designs to retailers Nov. 4/11 2013; Volume 27/number 14 By Jenna Lippin Hicksville, N.Y.—While top players across all categories, from wood to carpet to LVT, work to create a more sustainable flooring option, the major manufacturers in the world of cork flooring can sit back and relax as their products are inherently environmentally friendly and made of rapidly renewable material.
Visuals, performance, sustainability highlighted Oct. 7/14 2013; Volume 27/number 12 By Jenna Lippin S. Paio Olerios, Portugal—Consumers today have many options when they walk into a floor covering store. Ironically, the one product with which most shoppers—and in many cases, retail salespeople—may not be familiar could be the perfect choice: cork.
Mozelos, Portugal—Corticeira Amorim and FAT – Fashion Architecture Taste, the London- based practice, joined for the first time at the London Design Festival, which ran between Sept. 14 and Sept. 22, as cork from Portugal was showcased again at the international event. This innovative project, just recently unveiled in London, was developed from a natural cork floor covering. The final result was seen on a bridge over the V&A’s Medieval and
Dalton – USFloors, America’s leading supplier of cork and bamboo flooring, is launching a truly unique assortment of sustainable cork and strand woven bamboo floors in a collection the company calls Natural Reflections. The new collection will be unveiled at Surfaces 2013 and at buying group conventions held throughout the first quarter of 2013. USFloors’ Natural Reflections incorporates innovative new technologies that provide cork and strand woven bamboo floors with
Join the Floor Covering Installation Contractors Association (FCICA) for its fourth webinar, “The Fascinating World of Cork.” Christopher Capobianco will host the session on Wednesday November 7, 2012 at 11:00am EST. This introductory webinar will focus on cork floors; how they have been used for over a hundred years but in more recent decades have made a comeback because of their sustainable characteristics, functionality and unique look. Capobianco, one of the
Boca Raton, Fla. – Q.E.P. proudly introduces a new extension to its continuously growing line of Harris Wood engineered wood flooring. With its commitment to green living it only seemed fit to enhance the brand with the addition of Harris Cork, a renewable, sustainable and environmentally friendly resource.