Laminate

    Laminate: Managing conflict via private-label strategies

Laminate: Managing conflict via private-label strategies

November 6/13, 2017: Volume 32, Issue 11 By Reginald Tucker   In the ongoing battle between independent flooring retailers and the big boxes, laminate manufacturers have come up with a way to keep their channel partners happy: Develop private-label programs for some of the home centers while awarding specialty dealers with long established brands that carry the greatest brand equity. But this is not a distinction in name only; many

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    Distribution: Despite threats from LVT/WPC, segment hold its own

Distribution: Despite threats from LVT/WPC, segment hold its own

November 6/13, 2017: Volume 32, Issue 11 By Ken Ryan   Prior to the explosive growth of LVT/WPC, hardwood was the hot product in the hard surface flooring segment. In fact, 2012 and 2013 saw some of the largest increases in the wood category, with double-digit gains each year. Since then wood has continued to grow, albeit at a declining rate. Some observers surmise that this slow growth, which in

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    Laminate: I4F system benefits consumers and installers alike

Laminate: I4F system benefits consumers and installers alike

September 11/18, 2017: Volume 32, Issue 7   Innovations4Flooring (I4F), a technology company focused on the development of patents and flooring installation solutions, has more than doubled its number of licensees over the last 12 months. This growth is driven largely by acceptance of the company’s flagship technologies, including 3L TripleLock and Click4U. 3L TripleLock provides a one-piece drop-lock installation innovation, and Click4U delivers an angle system for the long

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    Laminate: The latest innovations in ‘click’ technologies

Laminate: The latest innovations in ‘click’ technologies

September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   With all the attention being paid to WPC-type floors—and rightfully so—one might think there’s not much happening in the way of innovations with other competing hard surface categories. That notion could not be further from the truth as evidenced by what’s taking place in the mature-but-still-evolving laminate flooring sector. As several manufacturers continue to fortify their coreboards with materials

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    NALFA celebrates 20 years of leadership, innovation

NALFA celebrates 20 years of leadership, innovation

September 11/18, 2017: Volume 32, Issue 7 By Reginald Tucker   New York—Current and long-time members of the North American Laminate Flooring Association (NALFA) convened here earlier this month to mark a significant milestone—20 years in the business. The event included an update on the standards-setting group’s objectives and goals, a recap of the state of the laminate flooring industry and, most importantly, the unveiling of a new website more

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    Laminate: Certified installer programs give dealers an edge

Laminate: Certified installer programs give dealers an edge

July 31/Aug. 7: Volume 31, Issue 4 By Reginald Tucker   The upside to laminate flooring’s popularity in the U.S. over the past 20 years is more consumers have become very familiar with the product—from how it’s constructed to the way it is primarily installed. The “downside,” however, is that high comfort level has encouraged more renters and homeowners to install the product themselves, cutting into a profit center for

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    Laminate: Sourcing shift changes import/domestic dynamic

Laminate: Sourcing shift changes import/domestic dynamic

June 26: Volume 32, Issue 1 By Reginald Tucker   A gradual build-up of stateside production and capacity of laminate flooring in 2016—combined with an increase in European-made product—was partially neutralized by the continued drop-off in imports from China that began in earnest in early 2015. The end result was a category that grew marginally in terms of value but slightly more with respect to volume. FCNews research showed U.S.

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    Scoring flooring: Industry stats for 2016

Scoring flooring: Industry stats for 2016

June 26: Volume 32, Issue 1   The flooring industry in 2016 continued its recovery from The Great Recession. While growth rates pale in comparison to the mid-2000s heydays, the industry last year continued to post steady gains across the board with increases of 5.1% in dollars and 3.8% in volume. This comes on the heels of 4.4% growth in dollars and 3.2% in volume in 2015; 3.6% growth in

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    Laminate: In mature category, specialty retailers can still compete

Laminate: In mature category, specialty retailers can still compete

May 22/29, 2017: Volume 31, Issue 25 By Reginald Tucker   In the perennial slugfest with the home centers and big discount merchants, specialty floor covering retailers who sell laminate continue to find ways to differentiate themselves from low-end providers. Successful strategies range from focusing on higher-end goods (12mm or thicker), promoting private-label branded products that can’t be shopped around and providing professional installation services. A prime case in point

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    Retailers cite standout intros of 2016

Retailers cite standout intros of 2016

April 24/May 1, 2017: Volume 31, Issue 23 By Lindsay Baillie When asked to identify the best flooring introductions of 2016, retailers cited a bevy of wood, laminate, carpet and LVT/WPC products. One highly regarded product was Mannington’s Adura Max, which received praise from multiple retailers for its new visuals. Other notable 2016 introductions touched on key product innovations spanning wood, laminate and resilient lines, soft carpets/rugs and industry-wide updates

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    Laminate: Taking a page (or two) from wood’s playbook

Laminate: Taking a page (or two) from wood’s playbook

Emerging design trends mirror those of competing category April 10/17, 2017: Volume 31, Issue 22 By Reginald Tucker   It’s no secret that laminate flooring suppliers are focusing their product design and development efforts on more accurately mimicking natural materials, especially hardwood. (A cursory review of the various laminate designs and patterns introduced at Surfaces bears this out.) But what is newsworthy is the rapid pace of new product development

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    Laminate: State of the industry—Focus shifts from Asian exodus to  U.S. production

Laminate: State of the industry—Focus shifts from Asian exodus to U.S. production

February 27/March 6, 2017: Volume 31, Issue 19 By Reginald Tucker   Heading into 2016, many laminate flooring manufacturers, distributors and retailers were dealing with the fallout of the 2015 “60 Minutes” Lumber Liquidators report about excessive levels of formaldehyde in laminate flooring planks imported from China. The end result was the palpable departure of many laminate flooring products imported from Asia combined with a simultaneous and dramatic influx of

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    Surfaces laminate coverage: Suppliers test category’s limits

Surfaces laminate coverage: Suppliers test category’s limits

Performance enhancements tout water-resistant capabilities January 30/February 6, 2017: Volume 31, Number 17 By Reginald Tucker No longer content with ceding market share to competitive categories such as WPC and LVT, laminate suppliers are taking a page out of history by touting the features that first garnered consumer attention when the category first launched in the U.S. in the mid-1990s. Specifically, the category’s ability to go where other hard surfaces,

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    Kronospan USA expands manufacturing capabilities

Kronospan USA expands manufacturing capabilities

January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker Following two decades of serving primarily as a European private-label laminate supplier to the industry, Kronospan is focusing squarely on the North American market. Initiatives range from expanding its U.S. manufacturing footprint, developing stylish new products geared for American consumers and putting more emphasis on the Kronospan brand. First and foremost, its stateside division, Kronospan USA, is demonstrating its commitment

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    Laminate: Thicker products, stronger cores = high-margin opportunities for dealers

Laminate: Thicker products, stronger cores = high-margin opportunities for dealers

January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker In the laminate price battle with the big boxes, specialty retailers may have another advantage: the willingness to promote thicker, beefier products that are not only designed to perform better over the long haul but also provide higher margin opportunities compared to base-grade, entry-level product. While the home center channel is able to drive traffic pushing laminates in the $1.99-$2.99

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Floor Covering News

Press Release

Boa-Franc receives highest honor at the Grand Prix Québécois de la qualité Awards

Saint-Georges, Quebec, Canada–For the second time in a row, Boa-Franc has received the highest award bestowed by the Quebec government on businesses and organizations that successfully apply best business practices.

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Holly Beck of Decor8 to speak at Domotex 2018

Hannover, Germany—Domotex is packing even more interior design and lifestyle inspiration into its 2018 show with a guest appearance by Holly Becker, founder of Decor8—a design blog with a global following

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Gerflor USA adds new patterns to Taralay Impression

Chicago—Gerflor is helping bring design dreams to life with a renewal of its resilient printed sheet flooring collection, Taralay Impression. With a totally revamped wood collection, including seven new whimsical patterns,

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