Laminate

    Laminate: State of the industry—Focus shifts from Asian exodus to  U.S. production

Laminate: State of the industry—Focus shifts from Asian exodus to U.S. production

February 27/March 6, 2017: Volume 31, Issue 19 By Reginald Tucker   Heading into 2016, many laminate flooring manufacturers, distributors and retailers were dealing with the fallout of the 2015 “60 Minutes” Lumber Liquidators report about excessive levels of formaldehyde in laminate flooring planks imported from China. The end result was the palpable departure of many laminate flooring products imported from Asia combined with a simultaneous and dramatic influx of

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    Surfaces laminate coverage: Suppliers test category’s limits

Surfaces laminate coverage: Suppliers test category’s limits

Performance enhancements tout water-resistant capabilities January 30/February 6, 2017: Volume 31, Number 17 By Reginald Tucker No longer content with ceding market share to competitive categories such as WPC and LVT, laminate suppliers are taking a page out of history by touting the features that first garnered consumer attention when the category first launched in the U.S. in the mid-1990s. Specifically, the category’s ability to go where other hard surfaces,

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    Kronospan USA expands manufacturing capabilities

Kronospan USA expands manufacturing capabilities

January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker Following two decades of serving primarily as a European private-label laminate supplier to the industry, Kronospan is focusing squarely on the North American market. Initiatives range from expanding its U.S. manufacturing footprint, developing stylish new products geared for American consumers and putting more emphasis on the Kronospan brand. First and foremost, its stateside division, Kronospan USA, is demonstrating its commitment

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    Laminate: Thicker products, stronger cores = high-margin opportunities for dealers

Laminate: Thicker products, stronger cores = high-margin opportunities for dealers

January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker In the laminate price battle with the big boxes, specialty retailers may have another advantage: the willingness to promote thicker, beefier products that are not only designed to perform better over the long haul but also provide higher margin opportunities compared to base-grade, entry-level product. While the home center channel is able to drive traffic pushing laminates in the $1.99-$2.99

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    Laminate: Customization opens up design—and profit—opportunities

Laminate: Customization opens up design—and profit—opportunities

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker If there’s one category that lends itself to customization, it’s laminate flooring. From the many design options available through mixing and matching random-width, random- length planks in the same SKU to altogether different patterns, consumers have a wide choice of scenarios when planning an installation. Manufacturers, for their part, are working to help inspire retailers and their installers to present

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    HF Design goes boldly into 2017

HF Design goes boldly into 2017

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker To say that HF Design is excited about its new programs for 2017 would be an understatement. Given the scope of what it has in store for its channel partners this year, the company is betting the house that its distributors and retailers will be thoroughly pleased. “We expect Surfaces 2017 to be the biggest show ever for us, not

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    Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker No one is expecting the laminate category to generate double-digit growth rates in 2017; after all, it is a fairly mature category in the U.S. On top of that, the segment is facing intense pressure from competing hard surface sectors, including LVT, WPC and, of course, hardwood. However, don’t expect the segment to roll over in the face of fierce

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    Spotlight: Divine Flooring ascribes to a higher marketing power

Spotlight: Divine Flooring ascribes to a higher marketing power

November 21/28, 2016: Volume 31, Number 12 By Reginald Tucker In an increasingly competitive market segment such as the mid-range to high end, hard surface suppliers are focusing their efforts beyond core product construction and performance to differentiate themselves from other players in the field. For manufacturers like Divine Flooring, it’s all about marketing and optimal brand positioning. As a supplier of hardwood, LVT, WPC and laminate flooring products for

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    Laminate: Manufacturers focus attention on texturing

Laminate: Manufacturers focus attention on texturing

October 24/31, 2016: Volume 31, Number 10 By Reginald Tucker Laminate flooring manufacturers across the spectrum are employing advanced surface technology to develop products that more accurately convey not only the look but the feel of real hardwood flooring. These methods run the gamut from improvements to the traditional embossed in register (EIR) process to more recent advancements in dual gloss technologies. “Over the past three to five years there

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    Distribution: Wood continues to hold is own as most desirable

Distribution: Wood continues to hold is own as most desirable

October 24/31, 2016: Volume 31, Number 10 By Ken Ryan The popularity of hardwood flooring seems impervious to the rampant growth of the LVT/WPC segment. No matter how many new market segments the resilient product taps into, no matter how many “wood looks” marketers come out with, in some precincts at least, there is no substitute for the genuine article. Distributors agree there is a sizable segment of flooring consumers

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    Retailers, suppliers seize opportunities at the upper end

Retailers, suppliers seize opportunities at the upper end

September 12/19, 2016: Volume 31, Number 7 By Reginald Tucker The abundance of laminate flooring brands in the marketplace has expanded the number of options consumers, builders and end users have when selecting the products best suited for their design needs and budget requirements. But the downside of this tremendous availability is increased pressure on already razor-thin margins as many of the major home centers and discount merchandisers aggressively promote

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    Incentives spice up selling season for dealers, suppliers

Incentives spice up selling season for dealers, suppliers

September 12/19, 2016: Volume 31, Number 7 Marketing executives agree that fall is an ideal time to promote your business or new product line. Consumers are back in town after summer vacations, their kids are back in school and everyone is ready for a fresh start. The flooring industry seems to agree as several manufacturers and retailers are busy with fall promotions and rebate programs. Mohawk In addition to instant

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    How Armstrong’s ‘Quest’ for floor space paved the way for laminates

How Armstrong’s ‘Quest’ for floor space paved the way for laminates

July 18/25, 2016; Volume 31, Number 3 By Reginald Tucker “It was really about presenting fashion to the floor covering retailer at a time when many companies were not really doing it. That was the mindset driving that whole system.” That’s according to Sherry Qualls, a former advertising and marketing executive with Armstrong World Industries, reflecting on the concept behind the development of the infamous Quest resilient floor covering merchandising

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    Laminate: U.S., European sales rise, Chinese imports decline

Laminate: U.S., European sales rise, Chinese imports decline

June 20/27, 2016; Volume 30, Number 26 By Reginald Tucker U.S. laminate flooring sales held steady in 2015 despite a sizeable falloff in imported shipments—particularly from China—coupled with intensified competition from LVT, WPC and other engineered flooring products. FCNews research shows laminate flooring sales reached $1.137 billion in 2015, a slight uptick from $1.135 billion in 2015. With respect to volume, however, shipments were estimated to have dipped to 1.034

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    Laminate: Category pushes back against onslaught of LVT

Laminate: Category pushes back against onslaught of LVT

June 6/13, 2016; Volume 30, Number 25 By Reginald Tucker Much has been made of the rapid rise of luxury vinyl tile (LVT) and the subsequent impact the category has had on competing hard surface flooring segments, namely laminate. Despite LVT’s legitimate advancement, however, many laminate flooring manufacturers and marketers feel there’s no need for alarm. “While we agree the laminate category is experiencing competition from other categories, we firmly

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Floor Covering News

21st Annual Award of Excellence Survey

Press Release

Amorim Revestimentos invests 10 million euros in Hydrocork

São Paio de Oleiros, Portugal—After only two years of Hydrocork’s launch, Amorim Revestimentos is taking a significant step and investing 10 million euros in its production infrastructure and procedures. This

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UofCTS releases updated ITS Verification course

San Diego, Calif.—The University of Ceramic Tile and Stone (UofCTS) has released an updated version of the Tile Installer Thin-set Standards (ITS) Verification course. Both the USA and Canadian versions of this

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Gerflor USA increased LVT shipping in 2016

Chicago—In 2016, Gerflor USA recorded a 500% increase in LVT shipments from its Chicago-based warehouse from June 2015-December 2016—significantly exceeding its U.S. growth goals. Contributing to Gerflor’s significant growth of

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