Laminate

    Kronospan USA expands manufacturing capabilities

Kronospan USA expands manufacturing capabilities

January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker Following two decades of serving primarily as a European private-label laminate supplier to the industry, Kronospan is focusing squarely on the North American market. Initiatives range from expanding its U.S. manufacturing footprint, developing stylish new products geared for American consumers and putting more emphasis on the Kronospan brand. First and foremost, its stateside division, Kronospan USA, is demonstrating its commitment

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    Laminate: Thicker products, stronger cores = high-margin opportunities for dealers

Laminate: Thicker products, stronger cores = high-margin opportunities for dealers

January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker In the laminate price battle with the big boxes, specialty retailers may have another advantage: the willingness to promote thicker, beefier products that are not only designed to perform better over the long haul but also provide higher margin opportunities compared to base-grade, entry-level product. While the home center channel is able to drive traffic pushing laminates in the $1.99-$2.99

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    Laminate: Customization opens up design—and profit—opportunities

Laminate: Customization opens up design—and profit—opportunities

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker If there’s one category that lends itself to customization, it’s laminate flooring. From the many design options available through mixing and matching random-width, random- length planks in the same SKU to altogether different patterns, consumers have a wide choice of scenarios when planning an installation. Manufacturers, for their part, are working to help inspire retailers and their installers to present

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    HF Design goes boldly into 2017

HF Design goes boldly into 2017

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker To say that HF Design is excited about its new programs for 2017 would be an understatement. Given the scope of what it has in store for its channel partners this year, the company is betting the house that its distributors and retailers will be thoroughly pleased. “We expect Surfaces 2017 to be the biggest show ever for us, not

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    Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker No one is expecting the laminate category to generate double-digit growth rates in 2017; after all, it is a fairly mature category in the U.S. On top of that, the segment is facing intense pressure from competing hard surface sectors, including LVT, WPC and, of course, hardwood. However, don’t expect the segment to roll over in the face of fierce

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    Spotlight: Divine Flooring ascribes to a higher marketing power

Spotlight: Divine Flooring ascribes to a higher marketing power

November 21/28, 2016: Volume 31, Number 12 By Reginald Tucker In an increasingly competitive market segment such as the mid-range to high end, hard surface suppliers are focusing their efforts beyond core product construction and performance to differentiate themselves from other players in the field. For manufacturers like Divine Flooring, it’s all about marketing and optimal brand positioning. As a supplier of hardwood, LVT, WPC and laminate flooring products for

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    Laminate: Manufacturers focus attention on texturing

Laminate: Manufacturers focus attention on texturing

October 24/31, 2016: Volume 31, Number 10 By Reginald Tucker Laminate flooring manufacturers across the spectrum are employing advanced surface technology to develop products that more accurately convey not only the look but the feel of real hardwood flooring. These methods run the gamut from improvements to the traditional embossed in register (EIR) process to more recent advancements in dual gloss technologies. “Over the past three to five years there

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    Distribution: Wood continues to hold is own as most desirable

Distribution: Wood continues to hold is own as most desirable

October 24/31, 2016: Volume 31, Number 10 By Ken Ryan The popularity of hardwood flooring seems impervious to the rampant growth of the LVT/WPC segment. No matter how many new market segments the resilient product taps into, no matter how many “wood looks” marketers come out with, in some precincts at least, there is no substitute for the genuine article. Distributors agree there is a sizable segment of flooring consumers

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    Retailers, suppliers seize opportunities at the upper end

Retailers, suppliers seize opportunities at the upper end

September 12/19, 2016: Volume 31, Number 7 By Reginald Tucker The abundance of laminate flooring brands in the marketplace has expanded the number of options consumers, builders and end users have when selecting the products best suited for their design needs and budget requirements. But the downside of this tremendous availability is increased pressure on already razor-thin margins as many of the major home centers and discount merchandisers aggressively promote

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    Incentives spice up selling season for dealers, suppliers

Incentives spice up selling season for dealers, suppliers

September 12/19, 2016: Volume 31, Number 7 Marketing executives agree that fall is an ideal time to promote your business or new product line. Consumers are back in town after summer vacations, their kids are back in school and everyone is ready for a fresh start. The flooring industry seems to agree as several manufacturers and retailers are busy with fall promotions and rebate programs. Mohawk In addition to instant

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    How Armstrong’s ‘Quest’ for floor space paved the way for laminates

How Armstrong’s ‘Quest’ for floor space paved the way for laminates

July 18/25, 2016; Volume 31, Number 3 By Reginald Tucker “It was really about presenting fashion to the floor covering retailer at a time when many companies were not really doing it. That was the mindset driving that whole system.” That’s according to Sherry Qualls, a former advertising and marketing executive with Armstrong World Industries, reflecting on the concept behind the development of the infamous Quest resilient floor covering merchandising

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    Laminate: U.S., European sales rise, Chinese imports decline

Laminate: U.S., European sales rise, Chinese imports decline

June 20/27, 2016; Volume 30, Number 26 By Reginald Tucker U.S. laminate flooring sales held steady in 2015 despite a sizeable falloff in imported shipments—particularly from China—coupled with intensified competition from LVT, WPC and other engineered flooring products. FCNews research shows laminate flooring sales reached $1.137 billion in 2015, a slight uptick from $1.135 billion in 2015. With respect to volume, however, shipments were estimated to have dipped to 1.034

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    Laminate: Category pushes back against onslaught of LVT

Laminate: Category pushes back against onslaught of LVT

June 6/13, 2016; Volume 30, Number 25 By Reginald Tucker Much has been made of the rapid rise of luxury vinyl tile (LVT) and the subsequent impact the category has had on competing hard surface flooring segments, namely laminate. Despite LVT’s legitimate advancement, however, many laminate flooring manufacturers and marketers feel there’s no need for alarm. “While we agree the laminate category is experiencing competition from other categories, we firmly

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    Unilin prevails in laminate patent case

Unilin prevails in laminate patent case

Unilin was recently awarded a $1.17 million judgment in compensation for the patent infringement of Granada Kitchen & Floor, LLC, Granada Wood & Cabinets, Inc. and NSL Trading Corporation’s past imports and sales of approximately 600,000 m2 of glueless laminate flooring products that infringed on Unilin patents. This final judgment brings to a close the patent infringement action that Unilin launched in March 2014 against several California-based companies involved in

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    Wood/laminate: What’s in a name? Not much and everything

Wood/laminate: What’s in a name? Not much and everything

Jury is split on influence of branding in selection process May 9/16, 2016; Volume 30, Number 23 By Reginald Tucker When it comes to narrowing down the selection process between the many hardwood and laminate flooring brands available today, the decision-making process can be a bit tricky, to say the least. While many retail advertisements—and, by extension, merchandising systems—seek to leverage a particular brand name, at the end of the

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    Laminate: State of the industry- 2015 remained steady

Laminate: State of the industry- 2015 remained steady

Battle-hardened category stands firm amidst stiff competition March 14/21, 2016; Volume 30, Number 19 By Reginald Tucker The year 2015 represented a mixed bag for the U.S. laminate flooring market. On one hand, estimates provided by some of the category’s leading players showed the volume of laminate flooring sold in America last year fell somewhere between 3% to 5%, a drop-off mainly due to the large-scale pullback in non-CARB 2-compliant

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Revised CDC report shows increased risk from Lumber Liquidators laminates

Lumber Liquidators lost about a quarter of its market value in early trading Feb. 22 after a report by The Center for Disease Control and Prevention (CDC) showed that people exposed to excessive levels of formaldehyde in some types of laminate flooring sold by the company were three times more likely to get cancer than previously estimated. The CDC said it now estimated the risk of cancer at six to

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    SURFACES 2016 COVERAGE – Laminate: Category fights back with ‘next-generation’ intros

SURFACES 2016 COVERAGE – Laminate: Category fights back with ‘next-generation’ intros

February 1/8; Volume 30/Number 16 By Nadia Ramlakhan  “Next generation” was the term that best described the many laminate flooring introductions at Surfaces 2016 as suppliers unveiled a slew of new styles, sizes and designs featuring the latest in technologies. “I really do believe there is a renaissance going on in laminate where everybody wants to step up their game and go to next-generation models,” said Brad Northcutt, laminate sales

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    Laminate: Vying for a bigger slice of the builder market

Laminate: Vying for a bigger slice of the builder market

Jan 4/11; Volume 30/Number 14 By K.J. Quinn Despite steady sales growth in the residential remodeling market, laminate has reportedly been slow to catch on in the builder business. While no longer a commodity, the original product claims that laminate was virtually indestructible and could be installed anywhere in the home have been tempered by concerns over how well the floor will hold up in high-moisture, heavy-traffic areas. “Homeowners have

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    Laminate: How dealers have fared since ‘60 Minutes’ report

Laminate: How dealers have fared since ‘60 Minutes’ report

Jan 18/25; Volume 30/Number 15

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Floor Covering News

21st Annual Award of Excellence Survey

Press Release

Armstrong Flooring wins two 2016 Good Design Awards

Lancaster, Pa.–Two of Armstrong Flooring’s products–Vivero luxury flooring with patent-pending Diamond 10 Technology and Performance Plus hardwood–were awarded the Good Design 2016 Award. The award emphasizes quality design of the highest

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Schönox to announce contest winners at Surfaces

Las Vegas—The third annual Schönox Worst Subfloor Contest opened nine months ago with the starting-gun phrase, “Worst Case Scenario, You Win!” The winners will be announced at the Schönox booth

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Creating Your Space helps flooring dealers create more leads, sales

San Rafael, Calif.—Creating Your Space, an independent provider of online marketing products and services specifically for retail flooring dealers, will be introducing Easy Email Marketing at The International Surface Event

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