Laminate

    The art of upselling laminates

The art of upselling laminates

It is not uncommon for retail salespeople to shy away from upgrading consumers to higher quality laminate floors. Some may feel compelled to show customers natural materials, such as ceramic and hardwood, which can be had for a few dollars more per square foot and offer higher margins. Others are afraid to risk losing a sale by showing pricier items that stretch a customer’s disposable income to the limit.

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Anderson expands into laminate with enhanced finish OptiGuard for strength, realism

FOUNTAIN INN, S.C.—One of the industry’s hardest hit categories during the recession has been laminate, so it would be hard to fathom a company trying to enter the sector now. Don’t tell that to Anderson Hardwood Floors, which threw its hat into the ring with the launch of an extensive program of products and technology designed to distinguish itself from what is in the market and give retailers the chance

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Shaw introduces new laminate finish

Dalton—Shaw released a new, high-gloss, durable laminate finish the mill has dubbed OptiGuard. Highly scratch resistant and made in the U.S., OptiGuard increases the detail, beauty and realism of Shaw’s laminate floors. To demonstrate the strength and resilience of OptiGuard, Shaw staged a torture test at the company’s laminate manufacturing facility in Ringgold, Ga. in Nov. 2010; Shaw laminate with OptiGuard endured 1,500 passes from an 18, 790-pound forklift.

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    Anderson introduces its first-ever laminate collections

Anderson introduces its first-ever laminate collections

Fountain Inn, S.C.—For the first time in company history, Anderson Hardwood Floors introduces three collections of upscale laminate products. The collections, named Essentials, Artisan and Brilliance, feature a variety of styles with a wide array of species and beautiful colors at reasonable prices. Anderson laminates are made in the U.S. with a strong, stable and moisture resistant coreboard with a patented, adhesive-free, locking system on all four sides, so it

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    Valinge patents laminate recycling technology

Valinge patents laminate recycling technology

Viken, Sweden— Välinge has patented a new method for recycling laminate flooring. In 2007, a method was developed in which old laminate floor panels are mechanically cut into small particles, mixed with binders, and pressed and formed to sheet shaped material to be used as a core in a new, traditional laminate floor panel or a powder-based WFF floor panel.

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    Distribution: Laminate continues to get squeezed out of share

Distribution: Laminate continues to get squeezed out of share

A year ago, Cain & Bultman president Buddy Faircloth was singing the praises of his high-end laminate business, reporting double-digit increases from 2007 to 2008 and a slight increase in 2009. At the time, he said, “We have more displays out in the marketplace, more feet on the street. It’s all tied to higher-end business with the Armstrong and Bruce laminate lines.” Fast forward to October 2010 and overall business

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    Laminate: Fall products build on earlier intros

Laminate: Fall products build on earlier intros

It may still be summer according to Mother Nature, but with kids going back to school and Labor Day around the corner fall is in the air. As such, laminate manufacturers are in the process of restocking retail displays with new collections, new designs and new colors to help dealers capture consumers searching for ways to spruce up their homes. The following is just a sampling of the latest products

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    Laminate under siege from imports, competitive products, prices plummet as alternative channels gain ground

Laminate under siege from imports, competitive products, prices plummet as alternative channels gain ground

Hammered by the recession and pressured by competing products, the U.S. laminate flooring market dropped for the third consecutive year. But just how much is largely debatable. Many factions have the category down significantly to the tune of 20%. Others peg the drop in the mid-teens. But FCNews research revealed a completely different story. After conferring with just about every significant laminate flooring supplier to the U.S., and after being

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    Quick Step launches new laminate collection

Quick Step launches new laminate collection

Dallas—Quick•Step announced the launch of Veresque, its newest laminate collection. Featuring GenuEdge technology, design and color on the surface of each plank now rolls over the edges recreating the same visual found on real wood planks. “Adding this edge treatment to the already authentic surface designs of Veresque planks achieves a level of realism that is unmatched in laminate flooring today,” said Roger Farabee, senior vice president of marketing. “A

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    Commercial laminate: Mills using brand, education, service to rebound

Commercial laminate: Mills using brand, education, service to rebound

Not unlike its wood sector counterpart, commercial laminate producers have suffered their share of economic bumps and bruises recently. By putting emphasis on service, style and brand, the hope is that an upturn manifests itself sooner rather than later. Generally speaking, the laminate sector echoes the construction industry, noted Tammy Weadock, marketing manager, Wilsonart. “According to Reed Construction Forecast of May 2010, the decline in commercial construction spending will slow

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    Laminate state of the industry: Units pick up but sales struggle in face of increasing competition, economy

Laminate state of the industry: Units pick up but sales struggle in face of increasing competition, economy

HICKSVILLE, N.Y.—There may be signs of life in the economy, at least on the residential side, but the overall pace remains slow. Add to that a drastic drop in wood prices—especially from imports—the continued surge in popularity of luxury vinyl tile (LVT) and an overcapacity problem, and the laminate category continues to struggle to regain the momentum it had just before the financial and housing crises hit. Research conducted by

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    Laminate trends: More options than ever

Laminate trends: More options than ever

Originally produced to mimic the look of hardwood flooring while offering enhanced performance characteristics through state-of-the-art technology, laminate floors have come a long way in the 15 years or so they’ve been available in the U.S. As methods of production have advanced, manufacturers now seemingly have the ability to make laminate look like whatever they want, including ceramic tile, natural stone as well as more realistic wood-look designs and patterns.

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High end laminate products holding their own during tough times

Sales of high-end products may be coming back based on various corporate reports but in the laminate category they have remained constant as consumers do not want to sacrifice either looks or performance for price. “While it’s true consumers are searching for greater value,” explained George Kelley, CEO of Pergo, N.A., “it does not mean the majority of them are truly interested in sacrificing superior design and performance to buy

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Laminate: Smaller suppliers get big with spring offerings

Last issue FCNews profiled what the industry’s largest players are introducing for the spring selling season. This edition, we look at what some of the other suppliers in the category are bringing out. Like their larger counterparts, these companies are focusing on longer, wider planks to give a more realistic wood visual. Lamett Capitalizing on the new long plank trend along with continued strong sales of products featuring a piano

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Laminate: No lack of innovation, realism in spring launches

With the first wave of products getting ready to hit the market, FCNews surveyed a variety of laminate companies, from the biggest to the not so large, to find out about new items with which they were starting the year. In this issue we look at what the large mills are introducing; next issue will high- light what some of the smaller players have for the spring season.

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Floor Covering News

Press Release

CTEF to hold CTI, ACT demonstrations at TISE

Pendleton, S.C.—The Ceramic Tile Education Foundation (CTEF), which provides education and installer certification for professionals working in the ceramic tile and stone industry, will be conducting ongoing demonstrations of the

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Retail Lead Management builds new integrations with flooring ERP systems

Columbus, Ohio—Retail Lead Management has recently completed the development of its initial integrations with two flooring ERP systems: RollMaster and RFMS. The company is also scheduled to launch its Qfloors

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Scott Group Studio names new co-CEOs, chairman

Grand Rapids, Mich.—Scott Group Studio, a leading designer and manufacturer of custom, handmade luxury carpets, has named John Hart and Tim Hill as co-chief executive officers. Hart has a 20-year

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