Laminate

    Laminate: Is the hourglass still in effect?

Laminate: Is the hourglass still in effect?

In the year or two leading up to the recession, the laminate category was experiencing what many called an hourglass effect. Meaning consumers were more apt to purchase either a high-end product featuring the latest technology and designs or a low-end floor that gives a quick, easy updated look to their home. As such, sales of products in the mid price point were getting squeezed out of existence.

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    Laminate: Dollars down in category, but volume up

Laminate: Dollars down in category, but volume up

There are pretty much two ways to look at the laminate flooring category in 2010. The optimists will focus on the fact that for the second consecutive year, and in a very tough economic climate, laminate manufacturers moved more square feet of the product than the year prior. Unfortunately, it is happening at the expense of the product’s average selling price. Thus, the category suffered its fourth straight year of

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State of the industry: Laminate hit hard but still has plenty of life left

While every category has been hit hard by the recession and the new attitudes of the consumer as the country slowly recovers from the economic downturn, it seems like laminate has been taking some low blows lately and executives are fighting back, telling FCNews there is plenty of life left in the category going forward. “Low end continues to attract the most volume,” noted Travis Bass, executive vice president of

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    Surfaces 2011: Laminate mills play it cautious with intros designed to fill gaps

Surfaces 2011: Laminate mills play it cautious with intros designed to fill gaps

Las Vegas—In years past, it was easy to define the top design and technological trends in the laminate category as most introductions included one or both. But with the recession taking a major toll on the category, manufacturers at Surfaces were all over the board as they focused on rounding out their offerings in anticipation of more consumers opening up their purse strings as the year progresses.

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    The art of upselling laminates

The art of upselling laminates

It is not uncommon for retail salespeople to shy away from upgrading consumers to higher quality laminate floors. Some may feel compelled to show customers natural materials, such as ceramic and hardwood, which can be had for a few dollars more per square foot and offer higher margins. Others are afraid to risk losing a sale by showing pricier items that stretch a customer’s disposable income to the limit.

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Anderson expands into laminate with enhanced finish OptiGuard for strength, realism

FOUNTAIN INN, S.C.—One of the industry’s hardest hit categories during the recession has been laminate, so it would be hard to fathom a company trying to enter the sector now. Don’t tell that to Anderson Hardwood Floors, which threw its hat into the ring with the launch of an extensive program of products and technology designed to distinguish itself from what is in the market and give retailers the chance

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Shaw introduces new laminate finish

Dalton—Shaw released a new, high-gloss, durable laminate finish the mill has dubbed OptiGuard. Highly scratch resistant and made in the U.S., OptiGuard increases the detail, beauty and realism of Shaw’s laminate floors. To demonstrate the strength and resilience of OptiGuard, Shaw staged a torture test at the company’s laminate manufacturing facility in Ringgold, Ga. in Nov. 2010; Shaw laminate with OptiGuard endured 1,500 passes from an 18, 790-pound forklift.

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    Anderson introduces its first-ever laminate collections

Anderson introduces its first-ever laminate collections

Fountain Inn, S.C.—For the first time in company history, Anderson Hardwood Floors introduces three collections of upscale laminate products. The collections, named Essentials, Artisan and Brilliance, feature a variety of styles with a wide array of species and beautiful colors at reasonable prices. Anderson laminates are made in the U.S. with a strong, stable and moisture resistant coreboard with a patented, adhesive-free, locking system on all four sides, so it

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    Valinge patents laminate recycling technology

Valinge patents laminate recycling technology

Viken, Sweden— Välinge has patented a new method for recycling laminate flooring. In 2007, a method was developed in which old laminate floor panels are mechanically cut into small particles, mixed with binders, and pressed and formed to sheet shaped material to be used as a core in a new, traditional laminate floor panel or a powder-based WFF floor panel.

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    Distribution: Laminate continues to get squeezed out of share

Distribution: Laminate continues to get squeezed out of share

A year ago, Cain & Bultman president Buddy Faircloth was singing the praises of his high-end laminate business, reporting double-digit increases from 2007 to 2008 and a slight increase in 2009. At the time, he said, “We have more displays out in the marketplace, more feet on the street. It’s all tied to higher-end business with the Armstrong and Bruce laminate lines.” Fast forward to October 2010 and overall business

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    Laminate: Fall products build on earlier intros

Laminate: Fall products build on earlier intros

It may still be summer according to Mother Nature, but with kids going back to school and Labor Day around the corner fall is in the air. As such, laminate manufacturers are in the process of restocking retail displays with new collections, new designs and new colors to help dealers capture consumers searching for ways to spruce up their homes. The following is just a sampling of the latest products

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    Laminate under siege from imports, competitive products, prices plummet as alternative channels gain ground

Laminate under siege from imports, competitive products, prices plummet as alternative channels gain ground

Hammered by the recession and pressured by competing products, the U.S. laminate flooring market dropped for the third consecutive year. But just how much is largely debatable. Many factions have the category down significantly to the tune of 20%. Others peg the drop in the mid-teens. But FCNews research revealed a completely different story. After conferring with just about every significant laminate flooring supplier to the U.S., and after being

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    Quick Step launches new laminate collection

Quick Step launches new laminate collection

Dallas—Quick•Step announced the launch of Veresque, its newest laminate collection. Featuring GenuEdge technology, design and color on the surface of each plank now rolls over the edges recreating the same visual found on real wood planks. “Adding this edge treatment to the already authentic surface designs of Veresque planks achieves a level of realism that is unmatched in laminate flooring today,” said Roger Farabee, senior vice president of marketing. “A

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    Commercial laminate: Mills using brand, education, service to rebound

Commercial laminate: Mills using brand, education, service to rebound

Not unlike its wood sector counterpart, commercial laminate producers have suffered their share of economic bumps and bruises recently. By putting emphasis on service, style and brand, the hope is that an upturn manifests itself sooner rather than later. Generally speaking, the laminate sector echoes the construction industry, noted Tammy Weadock, marketing manager, Wilsonart. “According to Reed Construction Forecast of May 2010, the decline in commercial construction spending will slow

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    Laminate state of the industry: Units pick up but sales struggle in face of increasing competition, economy

Laminate state of the industry: Units pick up but sales struggle in face of increasing competition, economy

HICKSVILLE, N.Y.—There may be signs of life in the economy, at least on the residential side, but the overall pace remains slow. Add to that a drastic drop in wood prices—especially from imports—the continued surge in popularity of luxury vinyl tile (LVT) and an overcapacity problem, and the laminate category continues to struggle to regain the momentum it had just before the financial and housing crises hit. Research conducted by

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Floor Covering News

Press Release

Dal-Tile provides jobs for work-study program

Dallas—Dal-Tile Corporation recently held a luncheon to celebrate several of Dallas Cristo Rey High School students who work at the company’s headquarters as part of an innovative corporate work-study program.

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Mohawk Industries releases 2017 Sustainability Report

Calhoun, Ga.—Mohawk Industries has released its 2017 Sustainability Report online, which outlines how business decisions rooted in corporate social responsibility have resulted in great dividends for the company, its customers,

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William M. Bird expands commercial product offering

Charleston, S.C.—William M. Bird has expanded its commercial product offering to include American Tile, InstaFloor and Centaur Floor Systems. The new products will be available throughout William M. Bird’s entire

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