Resilient

Resilient: LVT, WPC—Can the market support both?

January 2/9, 2017: Volume 31, Number 15 By Ken Ryan The two hottest products in the flooring industry today come from the same family with many of the same characteristics siblings might have. You might say LVT and WPC are fraternal twins, similar but different—each with their own strengths. This dynamic duo is likely to blaze similar paths to success rather than one product cannibalizing the other. Flooring executives representing

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    UltraCeramic to make U.S. debut at Surfaces

UltraCeramic to make U.S. debut at Surfaces

January 2/9, 2017: Volume 31, Number 15 By Steven Feldman After a successful launch in Canada, UltraCeramic, American Biltrite’s first foray into the residential market, is set to make its long-awaited U.S. debut at Surfaces in Las Vegas next week. And the plan is to offer the LVT to select retailers. What took so long? “We wanted to make sure we were doing everything right in Canada,” said Roger Marcus,

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    Inhaus looks to break new ground with Sono launch

Inhaus looks to break new ground with Sono launch

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker Inhaus is looking to kick off the new year in a big way via the launch of an innovative product that aims to break new ground in the waterproof core category. The new product, called Sono, is fundamentally different than WPC offerings currently on the market as it is a homogenous product made in a one-step process featuring Inhaus’ patented

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    WPS expands Fusion program to support U.S. wholesale partners

WPS expands Fusion program to support U.S. wholesale partners

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker There’s good news for distributors who carry the Fusion brand of rigid core resilient flooring from World Product Sourcing (WPS). The manufacturer recently announced plans to vastly expand the number of products in the line; launch a new website to educate consumers and retailers; and, finally, build a manufacturing plant in Ringgold, Ga., which, when completed, will allow stocking distributors

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    Resilient: Anatomy of a winning product

Resilient: Anatomy of a winning product

December 19/26, 2016: Volume 31, Number 14 Some products tout high-performance capabilities such as waterproof attributes and resistance to scuffing, scratching and heavy foot traffic. Others, meanwhile, focus on aesthetics—be they visuals that aim to replicate natural materials such as wood and stone, or more abstract designs that draw their influences from art and geometry. These products run the gamut from more recent introductions to the resilient category to existing

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    Executive Forecast: Resilient–LVT/WPC expected to continue its strong surge well into the new year

Executive Forecast: Resilient–LVT/WPC expected to continue its strong surge well into the new year

December 5/12, 2016; Volume 31, Number 13          By Ken Ryan   The double-digit growth that has catapulted the LVT category in recent years is expected to continue in 2017, buttressed by the rise of rigid core products (also known as WPC). The lone caveat may be the very success of LVT, which is ushering in a new wave of players looking to grab a piece of this ever-expanding market.   Larry

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    Spotlight: Divine Flooring ascribes to a higher marketing power

Spotlight: Divine Flooring ascribes to a higher marketing power

November 21/28, 2016: Volume 31, Number 12 By Reginald Tucker In an increasingly competitive market segment such as the mid-range to high end, hard surface suppliers are focusing their efforts beyond core product construction and performance to differentiate themselves from other players in the field. For manufacturers like Divine Flooring, it’s all about marketing and optimal brand positioning. As a supplier of hardwood, LVT, WPC and laminate flooring products for

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    Resilient—Domestic vs. import: Suppliers weigh the pros and cons

Resilient—Domestic vs. import: Suppliers weigh the pros and cons

November 21/28, 2016: Volume 31, Number 12 By Reginald Tucker The continued influx of imported resilient flooring products combined with incremental increases in domestic production is changing the dynamics of this highly competitive market sector. In some cases the market is seeing fluctuations in pricing; in others, a change in product mix and channel marketing strategy is evident. One thing that virtually all resilient flooring manufacturers have observed is an

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    Private-label programs expand opportunities for distributors

Private-label programs expand opportunities for distributors

November 7/14, 2016: Volume 31, Number 11 By Reginald Tucker With the crowded field of established flooring brands available at retail and through distribution, one might think the prospects for new, lesser-known labels might be limited. But several manufacturers are looking to disprove that notion by developing products and programs that cater to their customers’ specific needs while filling voids in the larger marketplace. “Private-label programming is all we do—that’s

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    Distribution: FloorNation’s Made in USA story embraced by top distributors

Distribution: FloorNation’s Made in USA story embraced by top distributors

October 24/31, 2016: Volume 31, Number 10 By Ken Ryan When Michael Raskin introduced his company’s first domestic-LVT brand—FloorNation—at the International Surface Event (Surfaces) in 2016, he was hopeful distributors would see what he envisioned: a truly distinct product that would resonate with their customers. Six months after the official launch, it appears Raskin’s greatest hope is being realized as three of the industry’s top 20 distributors have taken on

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    Distribution: LVT/WPC on parallel paths to growth

Distribution: LVT/WPC on parallel paths to growth

October 24/31, 2016: Volume 31, Number 10 By Ken Ryan If luxury vinyl tile (LVT) was a baseball player it would be Mike Trout, a five-tool performer who can hit for average and power, run the bases, throw and field. In flooring, LVT is that five-component product that can be installed in any number of environments and numbers of ways—glued down, full spread, click, loose lay, and now has WPC

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    Resilient: Beauflor pushes innovation with cushion vinyl

Resilient: Beauflor pushes innovation with cushion vinyl

As one of the leading players in the sheet vinyl flooring category, Beauflor offers a wide and varied selection of cushion vinyl rolls and vinyl planks that are suitable for both commercial and residential applications. Its cushion vinyl, manufactured at a state-of-the-art production facility in Wielsbeke, Belgium, has drawn raves for its realistic and natural visuals. Also noteworthy are the products’ performance and maintenance attributes. Eric Erickson, vice president of

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    Resilient: Sheet vinyl demonstrates its strong value proposition

Resilient: Sheet vinyl demonstrates its strong value proposition

October 10/17, 2016: Volume 31, Number 9 By Ken Ryan The resilient flooring category has been dominated in recent years by the headline-grabbing success of luxury vinyl tile (LVT) and lately WPC. Meanwhile, sheet vinyl continues to forge ahead despite being one of the most underappreciated products in the market today. However, its worth is not lost on its legion of proponents. “When you look at resilient sheet on an

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    Floor covering dealers ride WPC’s rising tide

Floor covering dealers ride WPC’s rising tide

September 5, 2016; Volume 31, Number 6 By Ken Ryan Flooring retailers report that WPC (wood plastic composite) has taken off as one of 2016’s most electrifying products, thanks in large part to the ability to demonstrate its many benefits. One such dealer is David Britt, owner of CW Floors & Lighting, with multiple stores in Texas. After a slow start in 2016, WPC has been his biggest product category.

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    Resilient: WPC offerings are spreading like wildfire

Resilient: WPC offerings are spreading like wildfire

September 5, 2016; Volume 31, Number 6 By Ken Ryan What do you get when you have a distinctive looking product that is durable, versatile, competitively priced and provides real flooring solutions? You get arguably the hottest product on the market—WPC (wood plastic composite or waterproof core), the subsegment of the luxury vinyl category that is quickly making a name for itself. USFloors, with its award-winning COREtec, was the first

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    Quick-Step throws hat into luxury vinyl flooring ring

Quick-Step throws hat into luxury vinyl flooring ring

By Ken Ryan Quick-Step, the Mohawk brand that made a name for itself first in laminate and later in hardwood through its Q-Wood collection, announced its entry into the crowded—albeit still-fast-growing—luxury vinyl flooring segment. Quick-Step is in the process of launching 16 SKUs nationwide through specialty flooring stores in August and September. Quick-Step said it is combining “innovation with art” in creating what it calls “a new kind” of luxury

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    Resilient: State of the Industry- Suppliers tout visual attributes, functionality

Resilient: State of the Industry- Suppliers tout visual attributes, functionality

 August 8/15, 2016; Volume 31, Number 4 By K.J. Quinn After a good start to kick off the year, many resilient flooring suppliers say they are cautiously optimistic about the category sustaining its current growth rate through the end of the year. Industry observers and manufacturing executives point to a variety of factors, including leading economic indicators, new product development trends and consumer buying habits—all of which are pointing in

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    Unilin strengthens US patent protection for WPC products

Unilin strengthens US patent protection for WPC products

Luxembourg–Unilin announced it has obtained a Notice of Allowance from the US Patent Office for US 15/172,465, which generally protects glueless flooring products with a WPC base layer having a thickness of 2 to 10 millimeters, and a vinyl top layer. The patent will expire mid-2031. This patent is the fifth US patent that Unilin will receive on the specific WPC category in the last year. WPC patents that have

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    Commercial: LVT, carpet tile fuel growth as corporate reigns supreme

Commercial: LVT, carpet tile fuel growth as corporate reigns supreme

June 20/27, 2016; Volume 30, Number 26 By K.J. Quinn A gradually improving economy combined with a rise in permits for building renovations, chiefly in the corporate office sector, contributed to an increase of 3% to 5% in the commercial flooring arena in 2015, FCNews research shows. True to form, the carpet category remained king as sales reached roughly $3.95 billion despite the ongoing encroachment of hard surfaces on carpet’s

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    Resilient: LVT creates tidal wave of sales as vinyl remains the shining star

Resilient: LVT creates tidal wave of sales as vinyl remains the shining star

Multi-family, residential remodel cited as top segments; WPC becomes important player June 20/27, 2016; Volume 30, Number 26 By Jenna Lippin The crest of the resilient category’s wave will seemingly not fall. The segment continues to post significant gains, with 2015’s performance perhaps the most impressive yet. Innovation combined with an upswing in some commercial markets and steady residential activity have delivered increases for both sheet and luxury vinyl tile.

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Floor Covering News

21st Annual Award of Excellence Survey

Press Release

Armstrong Flooring wins two 2016 Good Design Awards

Lancaster, Pa.–Two of Armstrong Flooring’s products–Vivero luxury flooring with patent-pending Diamond 10 Technology and Performance Plus hardwood–were awarded the Good Design 2016 Award. The award emphasizes quality design of the highest

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Schönox to announce contest winners at Surfaces

Las Vegas—The third annual Schönox Worst Subfloor Contest opened nine months ago with the starting-gun phrase, “Worst Case Scenario, You Win!” The winners will be announced at the Schönox booth

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Creating Your Space helps flooring dealers create more leads, sales

San Rafael, Calif.—Creating Your Space, an independent provider of online marketing products and services specifically for retail flooring dealers, will be introducing Easy Email Marketing at The International Surface Event

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