Resilient

    Shaw LVT plant ramps up

Shaw LVT plant ramps up

March 13/20, 2017: Volume 31, Issue 20 By Steven Feldman   Ringgold, Ga.—Three months after its first planks rolled off the line, Shaw Floors is already strategizing to manufacture more of the LVT and WPC products in its portfolio out of its brand spanking new facility here. After a substantial investment to convert the former Shaw Rugs facility to domestic LVT production, the game plan all along was to start

0 comment Read Full Article
    Resilient: LVT offerings, exclusivity lift Karndean Elite dealers

Resilient: LVT offerings, exclusivity lift Karndean Elite dealers

February 13/20, 2017: Volume 31, Number 18 By K.J. Quinn   A major part of any flooring maker’s success is its aligned dealer network, and Karndean is no exception. The specialty LVT supplier is investing in new product development, merchandising and business support services to help boost awareness of elite members’ stores while growing their sales of Designflooring products. “We have been with Karndean for three years,” noted Steve Delamore,

0 comment Read Full Article
    Surfaces resilient coverage: Suppliers gamble on new designs, enhanced performance attributes

Surfaces resilient coverage: Suppliers gamble on new designs, enhanced performance attributes

January 30/February 6, 2017: Volume 31, Number 17 By Lindsay Baillie and Ken Ryan Resilient and its multiple subcategories were heavily represented at Surfaces this year with companies focusing on improvements and innovations in terms of style and design. In addition to the major players in resilient, Surfaces saw multiple mills enter the LVT and WPC scene. For example, Dixie, a longstanding carpet mill with three well-known retail brands, recognized

0 comment Read Full Article

Resilient: LVT, WPC—Can the market support both?

January 2/9, 2017: Volume 31, Number 15 By Ken Ryan The two hottest products in the flooring industry today come from the same family with many of the same characteristics siblings might have. You might say LVT and WPC are fraternal twins, similar but different—each with their own strengths. This dynamic duo is likely to blaze similar paths to success rather than one product cannibalizing the other. Flooring executives representing

0 comment Read Full Article
    UltraCeramic to make U.S. debut at Surfaces

UltraCeramic to make U.S. debut at Surfaces

January 2/9, 2017: Volume 31, Number 15 By Steven Feldman After a successful launch in Canada, UltraCeramic, American Biltrite’s first foray into the residential market, is set to make its long-awaited U.S. debut at Surfaces in Las Vegas next week. And the plan is to offer the LVT to select retailers. What took so long? “We wanted to make sure we were doing everything right in Canada,” said Roger Marcus,

0 comment Read Full Article
    Inhaus looks to break new ground with Sono launch

Inhaus looks to break new ground with Sono launch

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker Inhaus is looking to kick off the new year in a big way via the launch of an innovative product that aims to break new ground in the waterproof core category. The new product, called Sono, is fundamentally different than WPC offerings currently on the market as it is a homogenous product made in a one-step process featuring Inhaus’ patented

0 comment Read Full Article
    WPS expands Fusion program to support U.S. wholesale partners

WPS expands Fusion program to support U.S. wholesale partners

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker There’s good news for distributors who carry the Fusion brand of rigid core resilient flooring from World Product Sourcing (WPS). The manufacturer recently announced plans to vastly expand the number of products in the line; launch a new website to educate consumers and retailers; and, finally, build a manufacturing plant in Ringgold, Ga., which, when completed, will allow stocking distributors

0 comment Read Full Article
    Resilient: Anatomy of a winning product

Resilient: Anatomy of a winning product

December 19/26, 2016: Volume 31, Number 14 Some products tout high-performance capabilities such as waterproof attributes and resistance to scuffing, scratching and heavy foot traffic. Others, meanwhile, focus on aesthetics—be they visuals that aim to replicate natural materials such as wood and stone, or more abstract designs that draw their influences from art and geometry. These products run the gamut from more recent introductions to the resilient category to existing

0 comment Read Full Article
    Executive Forecast: Resilient–LVT/WPC expected to continue its strong surge well into the new year

Executive Forecast: Resilient–LVT/WPC expected to continue its strong surge well into the new year

December 5/12, 2016; Volume 31, Number 13          By Ken Ryan   The double-digit growth that has catapulted the LVT category in recent years is expected to continue in 2017, buttressed by the rise of rigid core products (also known as WPC). The lone caveat may be the very success of LVT, which is ushering in a new wave of players looking to grab a piece of this ever-expanding market.   Larry

0 comment Read Full Article
    Spotlight: Divine Flooring ascribes to a higher marketing power

Spotlight: Divine Flooring ascribes to a higher marketing power

November 21/28, 2016: Volume 31, Number 12 By Reginald Tucker In an increasingly competitive market segment such as the mid-range to high end, hard surface suppliers are focusing their efforts beyond core product construction and performance to differentiate themselves from other players in the field. For manufacturers like Divine Flooring, it’s all about marketing and optimal brand positioning. As a supplier of hardwood, LVT, WPC and laminate flooring products for

0 comment Read Full Article
    Resilient—Domestic vs. import: Suppliers weigh the pros and cons

Resilient—Domestic vs. import: Suppliers weigh the pros and cons

November 21/28, 2016: Volume 31, Number 12 By Reginald Tucker The continued influx of imported resilient flooring products combined with incremental increases in domestic production is changing the dynamics of this highly competitive market sector. In some cases the market is seeing fluctuations in pricing; in others, a change in product mix and channel marketing strategy is evident. One thing that virtually all resilient flooring manufacturers have observed is an

0 comment Read Full Article
    Private-label programs expand opportunities for distributors

Private-label programs expand opportunities for distributors

November 7/14, 2016: Volume 31, Number 11 By Reginald Tucker With the crowded field of established flooring brands available at retail and through distribution, one might think the prospects for new, lesser-known labels might be limited. But several manufacturers are looking to disprove that notion by developing products and programs that cater to their customers’ specific needs while filling voids in the larger marketplace. “Private-label programming is all we do—that’s

0 comment Read Full Article
    Distribution: FloorNation’s Made in USA story embraced by top distributors

Distribution: FloorNation’s Made in USA story embraced by top distributors

October 24/31, 2016: Volume 31, Number 10 By Ken Ryan When Michael Raskin introduced his company’s first domestic-LVT brand—FloorNation—at the International Surface Event (Surfaces) in 2016, he was hopeful distributors would see what he envisioned: a truly distinct product that would resonate with their customers. Six months after the official launch, it appears Raskin’s greatest hope is being realized as three of the industry’s top 20 distributors have taken on

0 comment Read Full Article
    Distribution: LVT/WPC on parallel paths to growth

Distribution: LVT/WPC on parallel paths to growth

October 24/31, 2016: Volume 31, Number 10 By Ken Ryan If luxury vinyl tile (LVT) was a baseball player it would be Mike Trout, a five-tool performer who can hit for average and power, run the bases, throw and field. In flooring, LVT is that five-component product that can be installed in any number of environments and numbers of ways—glued down, full spread, click, loose lay, and now has WPC

0 comment Read Full Article
    Resilient: Beauflor pushes innovation with cushion vinyl

Resilient: Beauflor pushes innovation with cushion vinyl

As one of the leading players in the sheet vinyl flooring category, Beauflor offers a wide and varied selection of cushion vinyl rolls and vinyl planks that are suitable for both commercial and residential applications. Its cushion vinyl, manufactured at a state-of-the-art production facility in Wielsbeke, Belgium, has drawn raves for its realistic and natural visuals. Also noteworthy are the products’ performance and maintenance attributes. Eric Erickson, vice president of

0 comment Read Full Article
1 2 3 14

Floor Covering News

21st Annual Award of Excellence Survey

Press Release

Amorim Revestimentos invests 10 million euros in Hydrocork

São Paio de Oleiros, Portugal—After only two years of Hydrocork’s launch, Amorim Revestimentos is taking a significant step and investing 10 million euros in its production infrastructure and procedures. This

Read More

UofCTS releases updated ITS Verification course

San Diego, Calif.—The University of Ceramic Tile and Stone (UofCTS) has released an updated version of the Tile Installer Thin-set Standards (ITS) Verification course. Both the USA and Canadian versions of this

Read More

Gerflor USA increased LVT shipping in 2016

Chicago—In 2016, Gerflor USA recorded a 500% increase in LVT shipments from its Chicago-based warehouse from June 2015-December 2016—significantly exceeding its U.S. growth goals. Contributing to Gerflor’s significant growth of

Read More