Technology

    ProMat aims to ease specification process

ProMat aims to ease specification process

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   Pro Material Solutions (ProMat) was created as a way for commercial contractors, designers and architects to manage product data for any given project. “We are simply a database for the industry,” said Jerry Freeman, IIDA, president of ProMat. The company provides users with a plethora of tools including a project binder, a specification download button, a palette builder

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    Marketing Online: 10 tips to help you create an effective social media strategy

Marketing Online: 10 tips to help you create an effective social media strategy

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   For many retailers, jumping into social media is similar to exploring uncharted territory. It is unfamiliar, time consuming and poses the risk of failure/getting lost. However, now more than ever, social media has become a crucial part of the consumer’s search for products and services. If you are not maintaining your presence on social media, you run the

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    Technology: Emser Tile, Chameleon Power test virtual reality tool

Technology: Emser Tile, Chameleon Power test virtual reality tool

February 27/March 6, 2017: Volume 31, Issue 19 By Nicole Murray   Las Vegas—Emser Tile and Chameleon Power gave Surfaces attendees a “virtual” first look at an innovative tool that allows consumers to browse through products using high-tech goggles and sophisticated software. The program essentially lets users design their household in the virtual world to see what the final product will look like prior to purchase and installation. How it

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    Technology: Quick-Step helps dealers take digital leap

Technology: Quick-Step helps dealers take digital leap

February 27/March 6, 2017: Volume 31, Issue 19 By Lindsay Baillie   Quick-Step, known for its laminate, hardwood and luxury vinyl flooring, is also making strides in helping retailers on the digital marketing front. Three of its most recent programs—Blogger Influencer Outreach, Quick-Step Toolbox and Style My Floor—all provide retailers with materials to help digitally inform and inspire consumers, close sales and bring customers from the retailers’ websites into their

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    Technology: Xintory links buyers and sellers of overstock goods

Technology: Xintory links buyers and sellers of overstock goods

February 27/March 6, 2017: Volume 31, Issue 19 By Reginald Tucker   Of the many challenges facing the flooring industry, dealing with excess inventory, seconds, drops and outdated samples is high on the list. This should come as no surprise given the relatively high rate of product turnover in flooring. However, one company has developed an innovative, high-tech solution to this perennial problem. Brooklandville, Md.-based Xintory (short for “inventory exchange”)

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    Technology: My Flooring Warranty helps retailers stay relevant

Technology: My Flooring Warranty helps retailers stay relevant

February 27/March 6, 2017: Volume 31, Issue 19 By Nicole Murray   Las Vegas—Retail experts believe the key to generating repeat business and developing long-term relationships with customers lies in maintaining consistent contact even after the job is complete. My Flooring Warranty says it offers the tools to help floor covering dealers accomplish that goal. How it works: My Flooring Warranty takes customers’ data into a portal and strategically plans

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    Technology: Latest software offers add-ons, mobile solutions for dealers

Technology: Latest software offers add-ons, mobile solutions for dealers

February 27/March 6, 2017: Volume 31, Issue 19 By Lindsay Baillie   Las Vegas—Software manufacturers continue to meet the demands of retailers, commercial contractors and installers, providing programs for virtually every facet of their operations. Whether it is business management, estimating, measuring or lead-management software, these providers are tapping into browser- and cloud-based systems to make their programs easier to use and mobile. Following is an overview of some of

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    Social Media: How to create an eye-catching Instagram profile

Social Media: How to create an eye-catching Instagram profile

January 2/9, 2017: Volume 31, Number 15 By Ayme Sinclair, marketing director, Stanton Carpet Now that you know Instagram and its 500 million-plus users is the best platform to use to build an audience at virtually no cost, the next step is to set up your account. It all starts with a good profile. Remember, first impressions are everything, so if a user isn’t already familiar with you, then your

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    Solutions: Mohawk arms its aligned dealers with tools for success

Solutions: Mohawk arms its aligned dealers with tools for success

December 19/26, 2016; Volume 31, Number 14 By Lindsay Baillie   Dallas—If one thing was made clear at the Solutions convention here recently, it’s Mohawk’s unwavering commitment to the success of its retailer partners. From a bevy of new innovations spanning the entire soft and hard surface spectrum to refreshed displays and digital marketing tools, Mohawk is working hard to help retailers achieve their goals in 2017 and beyond. The

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    Hmbox: A novel way to measure vapor emissions

Hmbox: A novel way to measure vapor emissions

December 5/12, 2016; Volume 31, Number 13 By Lindsay Baillie The creator of Fidbox—an electronic device installed underneath a wood floor that logs environmental condition data—has unveiled Hmbox, a handy digital device that installers can use as a moisture and temperature measuring device. User friendly and non-destructive, Hmbox provides accurate data to determine the potential for a proper floor covering installation. “The Hmbox monitors the job site and vapor emissions

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    Mohawk’s Omnify gives dealers proven tools to succeed

Mohawk’s Omnify gives dealers proven tools to succeed

December 5/12, 2016; Volume 31, Number 13          By Steven Feldman Mohawk is gearing up for 2017 by arming its aligned dealers with a bevy of tools to help them effectively battle in an increasingly competitive retail landscape. Aside from a plethora of new product innovations across its soft and hard surface platforms, Mohawk is unveiling a new marketing innovation that will enable aligned dealers to easily integrate their in-store experience

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    Technology: New software aims to maximize efficiency

Technology: New software aims to maximize efficiency

December 5/12, 2016: Volume 31, Number 13 By Lindsay Baillie Flooring industry software developers are constantly upgrading their programs to help retailers, installers and contractors become more efficient at estimating, measuring, job scheduling and inventory management. Following is an overview of programs designed to help maximize efficiency for both retail and commercial operations. American Business Software (ABS) ABS’s FloorPro III ERP is an industry-specific system designed to handle most office

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    Software: Technology enhances the consumer’s buying experience

Software: Technology enhances the consumer’s buying experience

November 7/14, 2016: Volume 31, Number 11 By Terry Wheat, president, RFMS There is a critical need to improve the buying experience of a floor covering consumer. Flooring retailers are not just competing with big box stores; they are also going up against other channels—many of which offer an enhanced buying experience. So how can technology bring an enhanced buying experience to a floor covering store? By giving the salesperson

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    Digital Marketing: Buying groups hop on the mobile bandwagon

Digital Marketing: Buying groups hop on the mobile bandwagon

November 7/14, 2016: Volume 31, Number 11 By Ken Ryan Attend any flooring buying group convention these days and be prepared for an onslaught of digital dialogue covering the full spectrum of online and mobile marketing, as well as a plethora of social media strategies to help independent dealers compete in this rapidly changing mobile landscape. Here are what some of the buying groups are up to: Abbey Carpet &

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    Digital Marketing: Novalis uses digital strategy to enhance its family of brands

Digital Marketing: Novalis uses digital strategy to enhance its family of brands

November 7/14, 2016: Volume 31, Number 11 By Ken Ryan Novalis Innovative Flooring is emerging as a forceful player in the LVT/WPC market, thanks in large part to a strategy to drive its brands through digital and social platforms. In just two years, Novalis has grown from a neophyte in the digital space to a company with a well-rounded and robust digital strategy. According to Julie Foster, product and marketing

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Floor Covering News

Press Release

CFI Convention promises a plethora of programs

Forney, Texas—The CFI Convention and Expo is back with a punch this year taking place August 16-18 at the Rosen Shingle Creek in Orlando, Fla. The three-day educational event, designed

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Domotex Deutsche Messe to house new creative product showcases

Hannover, Germany—In 2018, Domotex will have a stronger focus on interior trends and lifestyle that will frame floor coverings in the broader context of ideas and innovations from the worlds

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Melissa Quick to head product development, marketing for AVA brand

Toronto, Ontario, Canada—Melissa Quick has joined Novalis Innovative Flooring as the new commercial product and marketing manager for the AVA LVT brand. “Melissa brings over 30 years of experience with

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