Technology

    Technology: Xintory.com 2.0—More products, improved functionality

Technology: Xintory.com 2.0—More products, improved functionality

October 9/16, 2017: Volume 32, Issue 9 By Reginald Tucker   Earlier this year the flooring industry got its first look at Xintory.com, a web-based B2B portal designed strictly for manufacturers, distributors, dealers and installers to sell and buy overstocks, drops and specials (FCNews, Feb. 27/ March 6, 2017). The objective, according to Larry Feldman, the 30-year floor covering industry veteran who founded the company, was to provide a marketplace

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    Digital marketing: Retailers sharpen search optimization strategies

Digital marketing: Retailers sharpen search optimization strategies

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   It should come as no surprise that today’s consumers start their purchasing journey online. Many use search engines, social media, company websites, review platforms and online advertisements to obtain more information about products—or retailers, for that matter—so they are better positioned to make a purchasing decision long before they enter the store. To get noticed flooring dealers must have

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    Digital marketing: Multiple ways to engage with consumers online

Digital marketing: Multiple ways to engage with consumers online

October 9/16, 2017: Volume 32, Issue 9   The marketing landscape continues to change, especially as more shoppers utilize online media. To capture the attention of these consumers retailers are strengthening their presence online through digital marketing. So, what constitutes digital marketing? According to Marketo, a leader in marketing automation software, digital marketing refers to “advertising delivered through digital channels such as search engines, websites, social media, email and mobile

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    Digital Marketing: Ready-made outreach programs at dealers’ fingertips

Digital Marketing: Ready-made outreach programs at dealers’ fingertips

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   Most retailers know they have to invest in digital marketing. However, not all dealers have the time or resources to run an effective digital campaign. While various marketing companies are available to provide digital help, flooring manufacturers are also stepping up to assist retailers. Following is a sampling of some of the digital marketing initiatives currently available for retailers

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    Technology: Mohawk’s Omnify program drives results for retailers

Technology: Mohawk’s Omnify program drives results for retailers

Web-based solutions, tools aim to boost dealers’ online presence August 28/September 4: Volume 32, Issue 6 By Lindsay Baillie   Mohawk’s Omnify, a program introduced at the company’s Solutions conference last year, is beginning to make an impact on dealers’ online initiatives. The program, named for its ability to provide “omni-channel solutions,” aims to simplify digital marketing by capturing and tracking leads, and streamlining social media publishing and search engine

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    Technology: Industry-specific vs. generic software—Is there room enough for two?

Technology: Industry-specific vs. generic software—Is there room enough for two?

August 28/September 4: Volume 32, Issue 6 By Lindsay Baillie   Choosing the perfect software for a business can seem like a daunting task, especially with all of the different choices available. Industry-specific software and generic systems are just two of the overarching categories of solutions available, and they both provide a series of positives to help flooring retailers manage their businesses. While looking for software takes time, Kelly Oechslin,

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    Marketing Online: Turning negative reviews into positive outcomes

Marketing Online: Turning negative reviews into positive outcomes

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan   The above exchange between a would-be customer and specialty flooring retailer appeared on Yelp in June. While the complaint was relatively benign it nonetheless resulted in two dissatisfied customers walking away from a potential purchase. The flooring retailer in question usually receives favorable reviews on Yelp, so the complaint was out of character. Still, even the best flooring dealers

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    Rise in e-commerce concerns flooring retailers

Rise in e-commerce concerns flooring retailers

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan As e-commerce grows in the retail channel, specialty flooring retailers have expressed concern that online sales could negatively impact their business. It’s a subject that has many store owners and managers on edge. “Don’t get me going on this topic,” Ben Boss, owner of Boss Carpet One Floor & Home, Dixon, Ill., told FCNews. “Looking out 10 to 20 years,

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    RFMS biennial user conference draws record turnout

RFMS biennial user conference draws record turnout

May 22/29, 2017: Volume 31, Issue 25   Birmingham, Ala.—RFMS, developer of business management software for the flooring industry, held its biennial user conference here earlier this month. The two-day event drew a record turnout for an RFMS event with over 250 users from more than 115 companies traveling from the U.S., Canada and even New Zealand. Owners, managers and users learned about software developments, collaborated with industry peers and

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    Technology: 10 steps to choosing the right flooring software for your business

Technology: 10 steps to choosing the right flooring software for your business

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   A retailer’s quest for the perfect flooring software can be compared to a customer’s journey to finding the right floor. Concerns such as the type of software, the store’s traffic and the software’s maintenance are all things to consider before implementing a specific system. With tons of enticing choices in the market, it can be difficult to find the

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    Technology: Houzz programs support retailers, suppliers

Technology: Houzz programs support retailers, suppliers

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie Houzz, a visual-based, online platform focused on home renovation and design, is working to provide flooring retailers a space to develop name recognition in their local markets. The goal is to help retailers reach new customers and network with other flooring/home remodeling professionals. “Houzz is the largest platform for home remodeling and design,” said Kathleen Hegedus, industry marketing representative for

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    Technology: Podium places online reviews front and center

Technology: Podium places online reviews front and center

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   Podium, a customer interaction platform, is looking to make it easier for flooring retailers to manage their online reviews and customer interaction. The company, which was founded in 2014 by Eric Rea and Dennis Steele, allows businesses to not only build and manage online reviews, but also drive interest with potential and existing customers through channels like text message.

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    Technology: Lead-generation programs aim to maximize retailers’ outreach efforts

Technology: Lead-generation programs aim to maximize retailers’ outreach efforts

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   Digital lead generation and management systems are beginning to eat away at traditional forms of collecting leads as consumers continue to use their electronic devices to search and shop for products. As online shopping becomes easier and more popular, experts say it is crucial for businesses to capture leads online. To help the flooring retailer tap into digital lead

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    ProMat aims to ease specification process

ProMat aims to ease specification process

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   Pro Material Solutions (ProMat) was created as a way for commercial contractors, designers and architects to manage product data for any given project. “We are simply a database for the industry,” said Jerry Freeman, IIDA, president of ProMat. The company provides users with a plethora of tools including a project binder, a specification download button, a palette builder

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    Marketing Online: 10 tips to help you create an effective social media strategy

Marketing Online: 10 tips to help you create an effective social media strategy

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   For many retailers, jumping into social media is similar to exploring uncharted territory. It is unfamiliar, time consuming and poses the risk of failure/getting lost. However, now more than ever, social media has become a crucial part of the consumer’s search for products and services. If you are not maintaining your presence on social media, you run the

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Floor Covering News

Press Release

Carpet One reveals 2017 pink ribbon welcome mat

Manchester, N.H.—Carpet One Floor & Home released its 2017 collection of pink ribbon welcome mats to support breast cancer research, with 18 new mats that are stylish, humorous or whimsical to

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Armstrong Flooring raises Airbase dealers to ‘Elite’ status

Lancaster, Pa.—Armstrong Flooring has announced that all 12 AirBase Carpet and Tile superstore locations have achieved Elite Retailer status. The retailers serve markets in Delaware, Pennsylvania, Maryland, South Jersey and

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Galleher, 3M provide support for fire relief

San Francisco—Galleher and 3M are partnering to help those impacted by the fires in California. Both companies are sending food, clothing and supplies to people in need in Napa, Solano

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