Technology

    Marketing Online: Turning negative reviews into positive outcomes

Marketing Online: Turning negative reviews into positive outcomes

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan   The above exchange between a would-be customer and specialty flooring retailer appeared on Yelp in June. While the complaint was relatively benign it nonetheless resulted in two dissatisfied customers walking away from a potential purchase. The flooring retailer in question usually receives favorable reviews on Yelp, so the complaint was out of character. Still, even the best flooring dealers

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    Rise in e-commerce concerns flooring retailers

Rise in e-commerce concerns flooring retailers

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan As e-commerce grows in the retail channel, specialty flooring retailers have expressed concern that online sales could negatively impact their business. It’s a subject that has many store owners and managers on edge. “Don’t get me going on this topic,” Ben Boss, owner of Boss Carpet One Floor & Home, Dixon, Ill., told FCNews. “Looking out 10 to 20 years,

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    RFMS biennial user conference draws record turnout

RFMS biennial user conference draws record turnout

May 22/29, 2017: Volume 31, Issue 25   Birmingham, Ala.—RFMS, developer of business management software for the flooring industry, held its biennial user conference here earlier this month. The two-day event drew a record turnout for an RFMS event with over 250 users from more than 115 companies traveling from the U.S., Canada and even New Zealand. Owners, managers and users learned about software developments, collaborated with industry peers and

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    Technology: 10 steps to choosing the right flooring software for your business

Technology: 10 steps to choosing the right flooring software for your business

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   A retailer’s quest for the perfect flooring software can be compared to a customer’s journey to finding the right floor. Concerns such as the type of software, the store’s traffic and the software’s maintenance are all things to consider before implementing a specific system. With tons of enticing choices in the market, it can be difficult to find the

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    Technology: Houzz programs support retailers, suppliers

Technology: Houzz programs support retailers, suppliers

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie Houzz, a visual-based, online platform focused on home renovation and design, is working to provide flooring retailers a space to develop name recognition in their local markets. The goal is to help retailers reach new customers and network with other flooring/home remodeling professionals. “Houzz is the largest platform for home remodeling and design,” said Kathleen Hegedus, industry marketing representative for

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    Technology: Podium places online reviews front and center

Technology: Podium places online reviews front and center

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   Podium, a customer interaction platform, is looking to make it easier for flooring retailers to manage their online reviews and customer interaction. The company, which was founded in 2014 by Eric Rea and Dennis Steele, allows businesses to not only build and manage online reviews, but also drive interest with potential and existing customers through channels like text message.

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    Technology: Lead-generation programs aim to maximize retailers’ outreach efforts

Technology: Lead-generation programs aim to maximize retailers’ outreach efforts

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   Digital lead generation and management systems are beginning to eat away at traditional forms of collecting leads as consumers continue to use their electronic devices to search and shop for products. As online shopping becomes easier and more popular, experts say it is crucial for businesses to capture leads online. To help the flooring retailer tap into digital lead

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    ProMat aims to ease specification process

ProMat aims to ease specification process

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   Pro Material Solutions (ProMat) was created as a way for commercial contractors, designers and architects to manage product data for any given project. “We are simply a database for the industry,” said Jerry Freeman, IIDA, president of ProMat. The company provides users with a plethora of tools including a project binder, a specification download button, a palette builder

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    Marketing Online: 10 tips to help you create an effective social media strategy

Marketing Online: 10 tips to help you create an effective social media strategy

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   For many retailers, jumping into social media is similar to exploring uncharted territory. It is unfamiliar, time consuming and poses the risk of failure/getting lost. However, now more than ever, social media has become a crucial part of the consumer’s search for products and services. If you are not maintaining your presence on social media, you run the

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    Technology: Emser Tile, Chameleon Power test virtual reality tool

Technology: Emser Tile, Chameleon Power test virtual reality tool

February 27/March 6, 2017: Volume 31, Issue 19 By Nicole Murray   Las Vegas—Emser Tile and Chameleon Power gave Surfaces attendees a “virtual” first look at an innovative tool that allows consumers to browse through products using high-tech goggles and sophisticated software. The program essentially lets users design their household in the virtual world to see what the final product will look like prior to purchase and installation. How it

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    Technology: Quick-Step helps dealers take digital leap

Technology: Quick-Step helps dealers take digital leap

February 27/March 6, 2017: Volume 31, Issue 19 By Lindsay Baillie   Quick-Step, known for its laminate, hardwood and luxury vinyl flooring, is also making strides in helping retailers on the digital marketing front. Three of its most recent programs—Blogger Influencer Outreach, Quick-Step Toolbox and Style My Floor—all provide retailers with materials to help digitally inform and inspire consumers, close sales and bring customers from the retailers’ websites into their

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    Technology: Xintory links buyers and sellers of overstock goods

Technology: Xintory links buyers and sellers of overstock goods

February 27/March 6, 2017: Volume 31, Issue 19 By Reginald Tucker   Of the many challenges facing the flooring industry, dealing with excess inventory, seconds, drops and outdated samples is high on the list. This should come as no surprise given the relatively high rate of product turnover in flooring. However, one company has developed an innovative, high-tech solution to this perennial problem. Brooklandville, Md.-based Xintory (short for “inventory exchange”)

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    Technology: My Flooring Warranty helps retailers stay relevant

Technology: My Flooring Warranty helps retailers stay relevant

February 27/March 6, 2017: Volume 31, Issue 19 By Nicole Murray   Las Vegas—Retail experts believe the key to generating repeat business and developing long-term relationships with customers lies in maintaining consistent contact even after the job is complete. My Flooring Warranty says it offers the tools to help floor covering dealers accomplish that goal. How it works: My Flooring Warranty takes customers’ data into a portal and strategically plans

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    Technology: Latest software offers add-ons, mobile solutions for dealers

Technology: Latest software offers add-ons, mobile solutions for dealers

February 27/March 6, 2017: Volume 31, Issue 19 By Lindsay Baillie   Las Vegas—Software manufacturers continue to meet the demands of retailers, commercial contractors and installers, providing programs for virtually every facet of their operations. Whether it is business management, estimating, measuring or lead-management software, these providers are tapping into browser- and cloud-based systems to make their programs easier to use and mobile. Following is an overview of some of

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    Social Media: How to create an eye-catching Instagram profile

Social Media: How to create an eye-catching Instagram profile

January 2/9, 2017: Volume 31, Number 15 By Ayme Sinclair, marketing director, Stanton Carpet Now that you know Instagram and its 500 million-plus users is the best platform to use to build an audience at virtually no cost, the next step is to set up your account. It all starts with a good profile. Remember, first impressions are everything, so if a user isn’t already familiar with you, then your

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Floor Covering News

Press Release

Karndean to host Korlok launch party

Export, Pa.—Karndean Designflooring invites area architects, designers, retailers and homeowners to celebrate its new rigid core interlocking floor and find out why “everything clicks with Korlok” at the company’s U.S.

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CCA Global Partners to host annual charity golf tournament

Manchester, N.H.—CCA Global Partners is preparing for its 15th Annual Alan Greenberg Charity Golf Tournament which benefits the Floor Covering Industry Foundation (FCIF). The event will be held Sept. 19 at

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Shamrock names new plant manager

Memphis, Tenn.—Shamrock Plank Flooring has named Terence Bittmann plant manager. In this position Bittmann will collaborate with Jack Shannon, Jr., president, and Jeremy Keel, director of operations, on improving Shamrock’s

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