Technology

    Social Media: How to create an eye-catching Instagram profile

Social Media: How to create an eye-catching Instagram profile

January 2/9, 2017: Volume 31, Number 15 By Ayme Sinclair, marketing director, Stanton Carpet Now that you know Instagram and its 500 million-plus users is the best platform to use to build an audience at virtually no cost, the next step is to set up your account. It all starts with a good profile. Remember, first impressions are everything, so if a user isn’t already familiar with you, then your

0 comment Read Full Article
    Solutions: Mohawk arms its aligned dealers with tools for success

Solutions: Mohawk arms its aligned dealers with tools for success

December 19/26, 2016; Volume 31, Number 14 By Lindsay Baillie   Dallas—If one thing was made clear at the Solutions convention here recently, it’s Mohawk’s unwavering commitment to the success of its retailer partners. From a bevy of new innovations spanning the entire soft and hard surface spectrum to refreshed displays and digital marketing tools, Mohawk is working hard to help retailers achieve their goals in 2017 and beyond. The

0 comment Read Full Article
    Hmbox: A novel way to measure vapor emissions

Hmbox: A novel way to measure vapor emissions

December 5/12, 2016; Volume 31, Number 13 By Lindsay Baillie The creator of Fidbox—an electronic device installed underneath a wood floor that logs environmental condition data—has unveiled Hmbox, a handy digital device that installers can use as a moisture and temperature measuring device. User friendly and non-destructive, Hmbox provides accurate data to determine the potential for a proper floor covering installation. “The Hmbox monitors the job site and vapor emissions

0 comment Read Full Article
    Mohawk’s Omnify gives dealers proven tools to succeed

Mohawk’s Omnify gives dealers proven tools to succeed

December 5/12, 2016; Volume 31, Number 13          By Steven Feldman Mohawk is gearing up for 2017 by arming its aligned dealers with a bevy of tools to help them effectively battle in an increasingly competitive retail landscape. Aside from a plethora of new product innovations across its soft and hard surface platforms, Mohawk is unveiling a new marketing innovation that will enable aligned dealers to easily integrate their in-store experience

0 comment Read Full Article
    Technology: New software aims to maximize efficiency

Technology: New software aims to maximize efficiency

December 5/12, 2016: Volume 31, Number 13 By Lindsay Baillie Flooring industry software developers are constantly upgrading their programs to help retailers, installers and contractors become more efficient at estimating, measuring, job scheduling and inventory management. Following is an overview of programs designed to help maximize efficiency for both retail and commercial operations. American Business Software (ABS) ABS’s FloorPro III ERP is an industry-specific system designed to handle most office

0 comment Read Full Article
    Software: Technology enhances the consumer’s buying experience

Software: Technology enhances the consumer’s buying experience

November 7/14, 2016: Volume 31, Number 11 By Terry Wheat, president, RFMS There is a critical need to improve the buying experience of a floor covering consumer. Flooring retailers are not just competing with big box stores; they are also going up against other channels—many of which offer an enhanced buying experience. So how can technology bring an enhanced buying experience to a floor covering store? By giving the salesperson

0 comment Read Full Article
    Digital Marketing: Buying groups hop on the mobile bandwagon

Digital Marketing: Buying groups hop on the mobile bandwagon

November 7/14, 2016: Volume 31, Number 11 By Ken Ryan Attend any flooring buying group convention these days and be prepared for an onslaught of digital dialogue covering the full spectrum of online and mobile marketing, as well as a plethora of social media strategies to help independent dealers compete in this rapidly changing mobile landscape. Here are what some of the buying groups are up to: Abbey Carpet &

0 comment Read Full Article
    Digital Marketing: Novalis uses digital strategy to enhance its family of brands

Digital Marketing: Novalis uses digital strategy to enhance its family of brands

November 7/14, 2016: Volume 31, Number 11 By Ken Ryan Novalis Innovative Flooring is emerging as a forceful player in the LVT/WPC market, thanks in large part to a strategy to drive its brands through digital and social platforms. In just two years, Novalis has grown from a neophyte in the digital space to a company with a well-rounded and robust digital strategy. According to Julie Foster, product and marketing

0 comment Read Full Article
    Technology: New measuring tools, updates aim to streamline estimating tasks

Technology: New measuring tools, updates aim to streamline estimating tasks

September 5, 2016; Volume 31, Number 6 By Reginald Tucker Developers of measuring software and total retail management systems providers are enhancing their product offerings with new features and benefits. Following is an overview of what’s new and improved: Comp-U-Floor The Comp-U-Floor point of sales system—which interfaces with MeasureSquare’s mobile system—has been enhanced to further expedite measurement and estimating tasks for installers. How it works: A retailer, contractor or installer

0 comment Read Full Article
    Technology: 2015 innovations change the estimating game

Technology: 2015 innovations change the estimating game

June 6/13, 2016; Volume 30, Number 25 By Ken Ryan Some call it disruptive technology; others call it game changing. Whatever the characterization, today’s software innovations are allowing flooring dealers and installers the ability to access important information in real time. The end result is a vastly improved, seamless sales experience. What was traditionally done with graph paper, pencil, digital camera, tape measure, calculator and even desktop computer can now

0 comment Read Full Article
    Technology: The key ingredients of a quality website

Technology: The key ingredients of a quality website

June 6/13, 2016; Volume 30, Number 25 By Jana Pollack With more consumers spending hours researching products on the web before heading into stores, it is more important than ever for flooring retailers to have an impressive online presence. “Your website is really a 24/7 digital equivalent of a storefront or showroom,” said Christine Wittemore, chief simplifier at Simple Marketing Now. “You want your website to start answering consumer questions,

0 comment Read Full Article
    Software: Improving the flooring sales process using technology

Software: Improving the flooring sales process using technology

April 11/18, 2016; Volume 30, Number 21 By Terry Wheat, president of RFMS It is encouraging to see that measuring and drawing rooms using either a mobile app or software program on a laptop have been gaining traction in the floor covering industry. But what if you could also estimate the quantity of specific products such as carpet, tile or planks and quickly include necessary add-ons and services to develop

0 comment Read Full Article
    Technology: Promoboxx gives dealers a digital marketing boost

Technology: Promoboxx gives dealers a digital marketing boost

March 28/April 4, 2016; Volume 30, Number 20 By Jenna Lippin In recent years flooring giants have been helping their aligned dealers gain traction online via Promoboxx, a unique digital marketing platform that connects national brands and local retailers to drive sales. In the flooring realm, Promoboxx connects manufacturers with their retailer members at the local level. Mohawk and Shaw have used the service to create digital marketing campaigns that

0 comment Read Full Article
    Update: The latest in retail flooring software

Update: The latest in retail flooring software

Jan 4/11; Volume 30/Number 14 By Jenna Lippin In the age of technology that seems to evolve daily, businesses of all kinds need to stay ahead of the curve to deliver to end users. Flooring retailers are no exception, with a plethora of software options that offer inventory tracking, financial organization, customer databases and more. FCNews caught up with top software companies in the industry to find out what’s on

0 comment Read Full Article
    Guest Column: Smartphone technology trains dealers’ salespeople

Guest Column: Smartphone technology trains dealers’ salespeople

Jan 4/11; Volume 30/Number 14 By Steve Damerow You can’t successfully sell product if your sales team doesn’t know and appreciate its attributes—and this requires a significant amount of time, effort and training for both the dealer and salesperson alike. The key to training salespeople and installers about the competitive advantages of multiple products is getting and keeping their attention, appealing to “what’s in it for them” through rewards and

0 comment Read Full Article
    Flooring America: Driving technology in a digital world

Flooring America: Driving technology in a digital world

January 19/26, 2015; Volume 28/Number 15 By Ken Ryan National Harbor, Md.—When Flooring America leaders Keith Spano, president, and Frank Chiera, vice president of marketing and advertising, first made technology a priority, it would be accurate to say not all group members shared the same passion. Spano and Chiera are two young executives who saw how the digital space was transforming business and knew their flooring dealers needed to embrace

0 comment Read Full Article
    New technology enhances retail flooring operations

New technology enhances retail flooring operations

 Volume 27/Number 21; March 3/10, 2014  By Ken Ryan Software suppliers continue to introduce feature-enriched products and enhancements designed to help retailers operate faster, smarter and more efficiently—all in the name of being more profitable. A number of players showcased their latest wares at Surfaces, where they demonstrated new features in areas such as customer relationship management (CRM), cloud processing technology, inventory and stock checking, and warehouse operations. Following is

0 comment Read Full Article
    Digital inkjet technology: A revolutionary development

Digital inkjet technology: A revolutionary development

How it’s changing the industry one tile at a time Volume 27/Number 21; March 3/10, 2014 By Louis Iannaco “It will revolutionize the industry.” “It’s a game-changer.”  “The business is never going to be the same.” When it comes to new products and innovations, we’ve heard it all before. But just how many times has a real change actually happened? It is a rare instance when something new turns out

0 comment Read Full Article

Floor Covering News

21st Annual Award of Excellence Survey

Press Release

Milliken enhances Imagine collection with new patterns

Spartanburg, S.C.—Milliken has expanded its Imagine Figurative collection for residential interiors with four texture-based designs. The new designs—Casual Craft, Grayton, Slimline and Somerton—are small-scale broadloom patterns that are easy to

Read More

American OEM achieves Indoor Advantage Gold Certification for hardwood products

Burns, Tenn.—American OEM Hardwood Floors has achieved Indoor Advantage Gold Certification for its hardwood flooring products. Indoor Advantage Gold certification assures that building material products support a healthy indoor environment

Read More

Emser Tile opens Tampa branch, receives Houzz ‘Best of Design’ award

Los Angeles—Emser Tile has opened its 71st branch location in Tampa, Fla. this week—marking the company’s fifth location in Florida. Emser continues to grow their presence throughout North America, expanding

Read More