Technology

QFloors unveils updates, additions at Surfaces

Las Vegas—QFloors generated notice at Surfaces, as the flooring software company showcased new products, features and technologies. “Our booth was flooded with people, both current and potential customers, who wanted to learn more about our new commercial, mobile and cloud products,” said Chad Ogden, president, QFloors. “We are really excited about these new and unique offerings, and I think the word has gotten out.” Following its partnership with MeasureSquare, QFloors

0 comment Read Full Article
    Don’t be afraid of the big bad social media wolf

Don’t be afraid of the big bad social media wolf

January 8/15, 2018: Volume 33, Issue 15 By Lindsay Baillie   The terms “digital marketing” and “social media” have been around for quite some time. In fact, most everyone in the flooring industry is talking about how to capture the new wave of consumers via social media sites and strong digital strategies. However, despite social media’s growing popularity, some flooring dealers are still hesitant to enter the digital space. According

0 comment Read Full Article
    Technology: Cloud-based software helps flooring retailers stay mobile

Technology: Cloud-based software helps flooring retailers stay mobile

November 27-December 11, 2017: Volume 32, Issue 13 By Lindsay Baillie   In keeping with the growing computing demands of small and large businesses alike, technology companies are developing a host of cloud-based software programs and systems. The primary goal is to provide their customers with improved data sharing and security, better user access, easy upgrades and software fixes. While there are multiple differences between a cloud-based system and an

0 comment Read Full Article
    Technology: Retail Lead Management system gets upgrade

Technology: Retail Lead Management system gets upgrade

November 27-December 11, 2017: Volume 32, Issue 13 By Lindsay Baillie   Retail Lead Management, a cloud-based CRM software designed specifically for flooring retailers, has released a host of new features to increase its effectiveness and help dealers track retail flooring leads. These features were launched only a couple of months after the program was made available to all flooring retailers. Jason Goldberg, CEO of America’s Floor Source, had the

0 comment Read Full Article
    Marketing Online: Make the most of social networking

Marketing Online: Make the most of social networking

November 20/27, 2017: Volume 32, Issue 12 By Lindsay Baillie   Most retailers understand the importance of developing a digital marketing campaign and having a strong social media presence. However, simply being on social media is not enough. In order to social network on these platforms retailers have to create and engage in conversation. If used correctly, experts say, the online world provides multiple avenues for retailers to connect with

0 comment Read Full Article
    Stanton Carpet launches new B2B site

Stanton Carpet launches new B2B site

October 23/30, 2017: Volume 32, Issue 10 By Lindsay Baillie   Stanton Carpet is looking to simplify the way it transacts with retail customers via a new B2B website—stantonb2b.com. The site makes it easier for retailers to find products, submit requests to create a rug, view dropped products and order swatches, among other features. The new B2B site, which launched Oct. 9, is something Stanton has been working on for

0 comment Read Full Article
    FCNews exclusive interview: Lead-gen marketing in today’s web-centric world

FCNews exclusive interview: Lead-gen marketing in today’s web-centric world

October 9/16, 2017: Volume 32, Issue 9 Even today’s most tech-savvy retailers, manufacturers and distributors realize it’s not enough to merely have a “presence” online. Proponents say success requires just the right mix of a content-rich website, interactive social media efforts (both inbound and outbound) and effective search-based, lead-generation tools. In short, all these elements—combined with traditional face-to-face selling, of course—all need to seamlessly blend together to help retailers maximize

0 comment Read Full Article
    Technology: Xintory.com 2.0—More products, improved functionality

Technology: Xintory.com 2.0—More products, improved functionality

October 9/16, 2017: Volume 32, Issue 9 By Reginald Tucker   Earlier this year the flooring industry got its first look at Xintory.com, a web-based B2B portal designed strictly for manufacturers, distributors, dealers and installers to sell and buy overstocks, drops and specials (FCNews, Feb. 27/ March 6, 2017). The objective, according to Larry Feldman, the 30-year floor covering industry veteran who founded the company, was to provide a marketplace

0 comment Read Full Article
    Digital marketing: Retailers sharpen search optimization strategies

Digital marketing: Retailers sharpen search optimization strategies

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   It should come as no surprise that today’s consumers start their purchasing journey online. Many use search engines, social media, company websites, review platforms and online advertisements to obtain more information about products—or retailers, for that matter—so they are better positioned to make a purchasing decision long before they enter the store. To get noticed flooring dealers must have

0 comment Read Full Article
    Digital marketing: Multiple ways to engage with consumers online

Digital marketing: Multiple ways to engage with consumers online

October 9/16, 2017: Volume 32, Issue 9   The marketing landscape continues to change, especially as more shoppers utilize online media. To capture the attention of these consumers retailers are strengthening their presence online through digital marketing. So, what constitutes digital marketing? According to Marketo, a leader in marketing automation software, digital marketing refers to “advertising delivered through digital channels such as search engines, websites, social media, email and mobile

0 comment Read Full Article
    Digital Marketing: Ready-made outreach programs at dealers’ fingertips

Digital Marketing: Ready-made outreach programs at dealers’ fingertips

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   Most retailers know they have to invest in digital marketing. However, not all dealers have the time or resources to run an effective digital campaign. While various marketing companies are available to provide digital help, flooring manufacturers are also stepping up to assist retailers. Following is a sampling of some of the digital marketing initiatives currently available for retailers

0 comment Read Full Article
    Technology: Mohawk’s Omnify program drives results for retailers

Technology: Mohawk’s Omnify program drives results for retailers

Web-based solutions, tools aim to boost dealers’ online presence August 28/September 4: Volume 32, Issue 6 By Lindsay Baillie   Mohawk’s Omnify, a program introduced at the company’s Solutions conference last year, is beginning to make an impact on dealers’ online initiatives. The program, named for its ability to provide “omni-channel solutions,” aims to simplify digital marketing by capturing and tracking leads, and streamlining social media publishing and search engine

0 comment Read Full Article
    Technology: Industry-specific vs. generic software—Is there room enough for two?

Technology: Industry-specific vs. generic software—Is there room enough for two?

August 28/September 4: Volume 32, Issue 6 By Lindsay Baillie   Choosing the perfect software for a business can seem like a daunting task, especially with all of the different choices available. Industry-specific software and generic systems are just two of the overarching categories of solutions available, and they both provide a series of positives to help flooring retailers manage their businesses. While looking for software takes time, Kelly Oechslin,

0 comment Read Full Article
    Marketing Online: Turning negative reviews into positive outcomes

Marketing Online: Turning negative reviews into positive outcomes

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan   The above exchange between a would-be customer and specialty flooring retailer appeared on Yelp in June. While the complaint was relatively benign it nonetheless resulted in two dissatisfied customers walking away from a potential purchase. The flooring retailer in question usually receives favorable reviews on Yelp, so the complaint was out of character. Still, even the best flooring dealers

0 comment Read Full Article
    Rise in e-commerce concerns flooring retailers

Rise in e-commerce concerns flooring retailers

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan As e-commerce grows in the retail channel, specialty flooring retailers have expressed concern that online sales could negatively impact their business. It’s a subject that has many store owners and managers on edge. “Don’t get me going on this topic,” Ben Boss, owner of Boss Carpet One Floor & Home, Dixon, Ill., told FCNews. “Looking out 10 to 20 years,

0 comment Read Full Article

Floor Covering News

Press Release

Armstrong Flooring recognizes another Elite Retailer

Lancaster, Pa.—Floortrends, a family owned business that began in 1967 as Kawartha Karpet & Tile, is Armstrong Flooring’s newest Canadian Elite Retailer. It is the first Elite location for the

Read More

Armstrong Flooring announces price increases

Lancaster, Pa.—Armstrong Flooring will initiate a 3% to 6% price increase on select residential and commercial sheet and vinyl composition tile products in the United States and, due to continued exchange rate

Read More

American OEM obtains renewed status of CARB ULEF exemption

Burns, Tenn.—American OEM has obtained renewed status of its CARB ULEF exemption on engineered wood flooring products. This renewal was granted after a perfect record of passing indoor air quality

Read More