Underlayment

    Underlayment: Education is key to upselling consumers

Underlayment: Education is key to upselling consumers

March 13/20, 2017: Volume 31, Issue 20 By Lindsay Baillie   Underlayments are more than essential components that complete a hard surface or soft surface installation. They are also valuable accessories that help increase margins and generate higher ticket sales for specialty retailers. According to various underlayment manufacturers upselling from an entry-level product to a specialty underlayment is achievable through comprehensive product education. This focus on education starts with the

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    MP Global: 20 years old and still innovating

MP Global: 20 years old and still innovating

February 13/20, 2017: Volume 31, Number 18 By Lindsay Baillie   During its first year of operation in 1997, MP Global—then known as Midwest Padding—employed 10 people. Today, the company has grown to about 145 employees and runs three shifts, 24 hours, seven days a week. While MP Global had its start in carpet and futon padding, the company is most known for its wide range of underlayments. Interestingly, it

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    Underlayment: Latest products fill category-specific needs

Underlayment: Latest products fill category-specific needs

December 5/12, 2016; Volume 31, Number 13          By Jana Pollock   When it comes to underlayments, what’s underneath really does count. There are seemingly countless underlayment options—each with their own features and benefits—so it’s important to know the specifications and attributes of each product prior to the installation. In virtually all cases, the type of underlayment selected is contingent upon the specific type(s) of flooring that will be utilized in

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    Underlayment: Success requires selling the complete package

Underlayment: Success requires selling the complete package

August 22/29, 2016; Volume 31, Number 5 By Jana Pollack   Underlayment is a crucial component of a floor covering installation. It provides an acoustic barrier, insulation underfoot and sound reduction, among other attributes. And yet, many shoppers don’t give it much thought. All this present a golden opportunity for retailers who are in a unique position to educate the consumer on the various attributes of underlayments while padding the

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    Underlayment: Suppliers stress sustainability

Underlayment: Suppliers stress sustainability

May 23/30, 2016; Volume 30, Number 24 By Reginald Tucker Today’s vast crop of underlayments and cushions for both hard and soft surface applications do much more than provide comfort underfoot and sound abatement. They also provide peace of mind and reassurance for specifiers and end users looking for products that offer sustainable solutions. A prime example is the QuietWalk brand from MP Global Products—a line of underlayments designed for

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    Underlayment: Step-up products present trade-up opportunities

Underlayment: Step-up products present trade-up opportunities

March 14/21, 2016; Volume 30, Number 19 By Reginald Tucker Underlayment, from a strictly functional perspective, plays a critical role in the professional installation of the wide array of hard surface products available today. At the same time, this essential flooring accessory also has the potential to represent a lucrative profit center for specialty retailers and installers, providing it is positioned appropriately and presented to the consumer the right way.

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    Underlayment: Options for keeping it quiet

Underlayment: Options for keeping it quiet

December 21/28; Volume 30/Number 13 By Nadia Ramlakhan One of the main reasons to consider using underlayment is the sound-deadening qualities it provides. Depending on the type of floor, underlayment is an essential part of sound abatement in both residential and commercial settings. This is especially true when it comes to laminate floors, which often sound hollow underfoot. “Excessive noise is an irritating pollutant, and people prefer floors that do

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    Underlayment: LVT requires unique product

Underlayment: LVT requires unique product

September 14/21; Volume 30/Number 7 By Nadia Ramlakhan Underlayment is an integral part of the floor covering installation process; without it a floor may reveal a “clacking” sound when walked on, feel cold and harsh underfoot or allow noise to travel from room to room. Although often taken into consideration at the last minute, choosing the right underlayment for a particular application is vital in order to achieve optimal results.

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    Underlayment: Sustainable solutions come in various forms

Underlayment: Sustainable solutions come in various forms

May 25/June 1, 2015; Volume 29/Number 4 By Nadia Ramlakhan Making sure the environment stays clean and safe remains a priority for underlayment manufacturers today, and is evident through the numerous sustainable products available in the marketplace. What most people tend to forget, however, is that creating environmentally friendly products isn’t the only way to go green; companies have taken additional steps to reduce their environmental footprints through innovative manufacturing

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    Underlayment: The many benefits found under the surface

Underlayment: The many benefits found under the surface

March 2/9, 2015; Volume 28/Number 18 While the marketing strategies across all hard surface segments always include the benefits of each particular product, the attributes of underlayment do not seem to garner the same attention. Many individuals in the industry do consider underlayment the unsung component of a successful flooring job, yet it often remains underappreciated and undervalued. Underlayment manufacturers believe their products are just as important as the flooring

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    MP Global releases LuxWalk underlayment for LVF

MP Global releases LuxWalk underlayment for LVF

October 27/November 3, 2014; Volume 28/Number 10 Norfolk, Neb.—MP Global Products recently introduced LuxWalk sound-suppressing underlayment for superior performance under floating or glue-down luxury vinyl flooring (LVF). A good match for condos, high-rise apartment complexes and anywhere else where sound control between floors and IIC and STC sound test ratings are considerations, LuxWalk is designed and engineered to soothe impact sound and floor-to-ceiling noise. At 25⁄1000-inch thickness and featuring a

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    Underlayment: Suppliers strut their green stuff

Underlayment: Suppliers strut their green stuff

May 26/June 2, 2014; Volume 27/Number 28 By Louis Iannaco As every area of the industry strives to become more environmentally friendly, products continue to become safer and more sustainable. When it comes to underlayment and carpet cushion, the same holds true. Whether it’s the ingredients in the offerings themselves or the way they are manufactured, cushion and underlayment companies are doing what they can to provide retailers and end

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    Promoting the value of underlayment

Promoting the value of underlayment

Volume 27/Number 21; March 3/10, 2014 By Louis Iannaco The industry has been promoting warranties for hard surface flooring products for what seems like forever. Warranties are a major selling point and a way of letting potential customers know the manufacturer stands behind its product. In-store, warranties are usually featured in POP signage and are always top of mind with savvy retail associates. With that said, shouldn’t the same methods

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    Comfort priority for cushion, underlayment manufacturers

Comfort priority for cushion, underlayment manufacturers

September 2/9 2013; Volume 27/number 10 By Louis Iannaco Today’s underlayment and cushion manufacturers are currently focused more than ever on comfort. Whether it’s cushion for broadloom or underlayment for hard surface flooring, mills are producing quality product using state-of-the-art technology with end users’ comfort being top of mind.

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    Silence is music to the ears of underlayment producers

Silence is music to the ears of underlayment producers

How they create serenity while adhering to regulations by Lou Iannaco In acting as the ambassador of silence in the flooring industry, reliable underlayment is crucial, especially in multi-family and office environments. Underlayment producers strengthen their reputations and help make sales by keeping things quiet. How exactly is underlayment manufactured? What needs to be done to create the best product and reduce noise? How does technology play a role in

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Floor Covering News

Press Release

WFCA University adds to destination training, online offering

Dalton, Ga.–In response to a recent membership drive and member demand, World Floor Covering Association (WFCA) has expanded its University course offerings with extended online training modules and destination camps

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Briney to retire from Innocor

Red Bank, N.J.—Jeff Briney, senior vice president of Innocor Foam Technologies (IFT), will be retiring at the end of June 2017. As senior vice president, Briney led Innocor’s commercial division,

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Mannington enhances Restoration collection with SpillShield

Salem, N.J.—Mannington’s laminate flooring is adding “moisture resistant” to its list of attributes with the company’s Restoration collection, which now has enhanced performance with SpillShield technology. SpillShield is an innovative

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