Underlayment

    Proper education is the key to closing sales

Proper education is the key to closing sales

April 2/9, 2018: Volume 33, Issue 21 By Lindsay Baillie Arming retail salespeople with the knowledge to prescribe and sell the right underlayment for the job is the key to success, suppliers say. Once a retail sales associate is properly trained on the latest products, he or she must make it a point to educate the consumer. Following are a few key points to remember when selling underlayments. Look for

0 comment Read Full Article
    Underlayment: Education is the key to sales success

Underlayment: Education is the key to sales success

By Lindsay Baillie   Arming retail salespeople with the knowledge to prescribe and sell the right underlayment for the job is the key to success, supplier say. Once a retail sales associate is properly trained on the latest products he or she must make it a point to educate the consumer. Following are a few key points to remember when selling underlayments: Look for trade-up opportunities. Underlayments offered on a

0 comment Read Full Article
    Latest cushion products promote performance enhancements

Latest cushion products promote performance enhancements

March 19/26, 2018: Volume 33, Issue 20 By Nicole Murray As consumer flooring trends continue to lean toward hard surfaces—specifically LVT, WPC and SPC—underlayment manufacturers are innovating to stay ahead as well as provide dealers with upsell opportunities. During Surfaces earlier this year, a host of underlayment manufacturers exhibited their latest products made for all types of flooring. Amorim showcased its underlayment for LVT and WPC applications. “We have tweaked

0 comment Read Full Article
    MP Global event celebrates 20th anniversary

MP Global event celebrates 20th anniversary

August 28/September 4: Volume 32, Issue 6 Norfolk, Neb.—MP Global recently commemorated 20 years in the business by holding a special “employee appreciation” event to mark the milestone. The event included a golf outing, special recognition of longtime workers as well as food, fun and activities. Beyond the fun-filled festivities, the event provided an opportunity to reflect on the company’s storied history. When Al Collison, founder and president of MP

0 comment Read Full Article
    Mohawk covers all bases with broad cushion portfolio

Mohawk covers all bases with broad cushion portfolio

August 14/21: Volume 32, Issue 5 By Lindsay Baillie Over the years, Mohawk has diversified its flooring offerings to cover the gamut of both soft and hard goods. At the same time, the company is also garnering attention by helping floor covering retailers sell the total installation project via a broad selection of cushion products. “We are the only U.S. carpet manufacturer that has its own carpet cushion production,” said

0 comment Read Full Article
    Underlayment: Suppliers serve up solutions for multi-family applications

Underlayment: Suppliers serve up solutions for multi-family applications

June 5/12, 2017: Volume 31, Issue 26 By Reginald Tucker   Underlayment suppliers are focusing more of their attention on the all-important multi-family sector of the housing market. Specifically, they are developing products that aim to meet or exceed the stringent building code requirements for multi-family dwellings while complementing the vast array of flooring products designed to coordinate with them. That’s certainly the focus of companies like MP Global Products,

0 comment Read Full Article
    Underlayment: Education is key to upselling consumers

Underlayment: Education is key to upselling consumers

March 13/20, 2017: Volume 31, Issue 20 By Lindsay Baillie   Underlayments are more than essential components that complete a hard surface or soft surface installation. They are also valuable accessories that help increase margins and generate higher ticket sales for specialty retailers. According to various underlayment manufacturers upselling from an entry-level product to a specialty underlayment is achievable through comprehensive product education. This focus on education starts with the

0 comment Read Full Article
    MP Global: 20 years old and still innovating

MP Global: 20 years old and still innovating

February 13/20, 2017: Volume 31, Number 18 By Lindsay Baillie   During its first year of operation in 1997, MP Global—then known as Midwest Padding—employed 10 people. Today, the company has grown to about 145 employees and runs three shifts, 24 hours, seven days a week. While MP Global had its start in carpet and futon padding, the company is most known for its wide range of underlayments. Interestingly, it

0 comment Read Full Article
    Underlayment: Latest products fill category-specific needs

Underlayment: Latest products fill category-specific needs

December 5/12, 2016; Volume 31, Number 13          By Jana Pollock   When it comes to underlayments, what’s underneath really does count. There are seemingly countless underlayment options—each with their own features and benefits—so it’s important to know the specifications and attributes of each product prior to the installation. In virtually all cases, the type of underlayment selected is contingent upon the specific type(s) of flooring that will be utilized in

0 comment Read Full Article
    Underlayment: Success requires selling the complete package

Underlayment: Success requires selling the complete package

August 22/29, 2016; Volume 31, Number 5 By Jana Pollack   Underlayment is a crucial component of a floor covering installation. It provides an acoustic barrier, insulation underfoot and sound reduction, among other attributes. And yet, many shoppers don’t give it much thought. All this present a golden opportunity for retailers who are in a unique position to educate the consumer on the various attributes of underlayments while padding the

0 comment Read Full Article
    Underlayment: Suppliers stress sustainability

Underlayment: Suppliers stress sustainability

May 23/30, 2016; Volume 30, Number 24 By Reginald Tucker Today’s vast crop of underlayments and cushions for both hard and soft surface applications do much more than provide comfort underfoot and sound abatement. They also provide peace of mind and reassurance for specifiers and end users looking for products that offer sustainable solutions. A prime example is the QuietWalk brand from MP Global Products—a line of underlayments designed for

0 comment Read Full Article
    Underlayment: Step-up products present trade-up opportunities

Underlayment: Step-up products present trade-up opportunities

March 14/21, 2016; Volume 30, Number 19 By Reginald Tucker Underlayment, from a strictly functional perspective, plays a critical role in the professional installation of the wide array of hard surface products available today. At the same time, this essential flooring accessory also has the potential to represent a lucrative profit center for specialty retailers and installers, providing it is positioned appropriately and presented to the consumer the right way.

0 comment Read Full Article
    Underlayment: Options for keeping it quiet

Underlayment: Options for keeping it quiet

December 21/28; Volume 30/Number 13 By Nadia Ramlakhan One of the main reasons to consider using underlayment is the sound-deadening qualities it provides. Depending on the type of floor, underlayment is an essential part of sound abatement in both residential and commercial settings. This is especially true when it comes to laminate floors, which often sound hollow underfoot. “Excessive noise is an irritating pollutant, and people prefer floors that do

0 comment Read Full Article
    Underlayment: LVT requires unique product

Underlayment: LVT requires unique product

September 14/21; Volume 30/Number 7 By Nadia Ramlakhan Underlayment is an integral part of the floor covering installation process; without it a floor may reveal a “clacking” sound when walked on, feel cold and harsh underfoot or allow noise to travel from room to room. Although often taken into consideration at the last minute, choosing the right underlayment for a particular application is vital in order to achieve optimal results.

0 comment Read Full Article
    Underlayment: Sustainable solutions come in various forms

Underlayment: Sustainable solutions come in various forms

May 25/June 1, 2015; Volume 29/Number 4 By Nadia Ramlakhan Making sure the environment stays clean and safe remains a priority for underlayment manufacturers today, and is evident through the numerous sustainable products available in the marketplace. What most people tend to forget, however, is that creating environmentally friendly products isn’t the only way to go green; companies have taken additional steps to reduce their environmental footprints through innovative manufacturing

0 comment Read Full Article

Floor Covering News

Press Release

Crossville’s Physics collection offers sophisticated update on classic colors

Crossville, Tenn.—Crossville Inc. has launched Physics, a new porcelain tile collection offering a fresh, sophisticated interpretation of a classic visual by incorporating micro-particles for a subtle mingle effect. This domestically-produced

Read More

Karndean Designflooring challenges guests to ‘see flooring differently’ at HD Expo

Export, Pa.—Karndean Designflooring invites hospitality designers, managers and hotel owners to see flooring differently May 2-4 at the company’s booth at HD Expo in Las Vegas. From the company’s original

Read More

Plans underway for 2018 fcB2B annual meeting

Dalton, Ga.—The next annual fcB2B meeting will be held Oct. 16-18 at the Embassy Suites Hotel located adjacent to Atlanta’s Hartsfield Jackson Airport, according to Scott Humphrey, chief executive officer,

Read More