Underlayment

    Underlayment: Latest products fill category-specific needs

Underlayment: Latest products fill category-specific needs

December 5/12, 2016; Volume 31, Number 13          By Jana Pollock   When it comes to underlayments, what’s underneath really does count. There are seemingly countless underlayment options—each with their own features and benefits—so it’s important to know the specifications and attributes of each product prior to the installation. In virtually all cases, the type of underlayment selected is contingent upon the specific type(s) of flooring that will be utilized in

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    Underlayment: Success requires selling the complete package

Underlayment: Success requires selling the complete package

August 22/29, 2016; Volume 31, Number 5 By Jana Pollack   Underlayment is a crucial component of a floor covering installation. It provides an acoustic barrier, insulation underfoot and sound reduction, among other attributes. And yet, many shoppers don’t give it much thought. All this present a golden opportunity for retailers who are in a unique position to educate the consumer on the various attributes of underlayments while padding the

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    Underlayment: Suppliers stress sustainability

Underlayment: Suppliers stress sustainability

May 23/30, 2016; Volume 30, Number 24 By Reginald Tucker Today’s vast crop of underlayments and cushions for both hard and soft surface applications do much more than provide comfort underfoot and sound abatement. They also provide peace of mind and reassurance for specifiers and end users looking for products that offer sustainable solutions. A prime example is the QuietWalk brand from MP Global Products—a line of underlayments designed for

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    Underlayment: Step-up products present trade-up opportunities

Underlayment: Step-up products present trade-up opportunities

March 14/21, 2016; Volume 30, Number 19 By Reginald Tucker Underlayment, from a strictly functional perspective, plays a critical role in the professional installation of the wide array of hard surface products available today. At the same time, this essential flooring accessory also has the potential to represent a lucrative profit center for specialty retailers and installers, providing it is positioned appropriately and presented to the consumer the right way.

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    Underlayment: Options for keeping it quiet

Underlayment: Options for keeping it quiet

December 21/28; Volume 30/Number 13 By Nadia Ramlakhan One of the main reasons to consider using underlayment is the sound-deadening qualities it provides. Depending on the type of floor, underlayment is an essential part of sound abatement in both residential and commercial settings. This is especially true when it comes to laminate floors, which often sound hollow underfoot. “Excessive noise is an irritating pollutant, and people prefer floors that do

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    Underlayment: LVT requires unique product

Underlayment: LVT requires unique product

September 14/21; Volume 30/Number 7 By Nadia Ramlakhan Underlayment is an integral part of the floor covering installation process; without it a floor may reveal a “clacking” sound when walked on, feel cold and harsh underfoot or allow noise to travel from room to room. Although often taken into consideration at the last minute, choosing the right underlayment for a particular application is vital in order to achieve optimal results.

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    Underlayment: Sustainable solutions come in various forms

Underlayment: Sustainable solutions come in various forms

May 25/June 1, 2015; Volume 29/Number 4 By Nadia Ramlakhan Making sure the environment stays clean and safe remains a priority for underlayment manufacturers today, and is evident through the numerous sustainable products available in the marketplace. What most people tend to forget, however, is that creating environmentally friendly products isn’t the only way to go green; companies have taken additional steps to reduce their environmental footprints through innovative manufacturing

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    Underlayment: The many benefits found under the surface

Underlayment: The many benefits found under the surface

March 2/9, 2015; Volume 28/Number 18 While the marketing strategies across all hard surface segments always include the benefits of each particular product, the attributes of underlayment do not seem to garner the same attention. Many individuals in the industry do consider underlayment the unsung component of a successful flooring job, yet it often remains underappreciated and undervalued. Underlayment manufacturers believe their products are just as important as the flooring

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    MP Global releases LuxWalk underlayment for LVF

MP Global releases LuxWalk underlayment for LVF

October 27/November 3, 2014; Volume 28/Number 10 Norfolk, Neb.—MP Global Products recently introduced LuxWalk sound-suppressing underlayment for superior performance under floating or glue-down luxury vinyl flooring (LVF). A good match for condos, high-rise apartment complexes and anywhere else where sound control between floors and IIC and STC sound test ratings are considerations, LuxWalk is designed and engineered to soothe impact sound and floor-to-ceiling noise. At 25⁄1000-inch thickness and featuring a

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    Underlayment: Suppliers strut their green stuff

Underlayment: Suppliers strut their green stuff

May 26/June 2, 2014; Volume 27/Number 28 By Louis Iannaco As every area of the industry strives to become more environmentally friendly, products continue to become safer and more sustainable. When it comes to underlayment and carpet cushion, the same holds true. Whether it’s the ingredients in the offerings themselves or the way they are manufactured, cushion and underlayment companies are doing what they can to provide retailers and end

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    Promoting the value of underlayment

Promoting the value of underlayment

Volume 27/Number 21; March 3/10, 2014 By Louis Iannaco The industry has been promoting warranties for hard surface flooring products for what seems like forever. Warranties are a major selling point and a way of letting potential customers know the manufacturer stands behind its product. In-store, warranties are usually featured in POP signage and are always top of mind with savvy retail associates. With that said, shouldn’t the same methods

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    Comfort priority for cushion, underlayment manufacturers

Comfort priority for cushion, underlayment manufacturers

September 2/9 2013; Volume 27/number 10 By Louis Iannaco Today’s underlayment and cushion manufacturers are currently focused more than ever on comfort. Whether it’s cushion for broadloom or underlayment for hard surface flooring, mills are producing quality product using state-of-the-art technology with end users’ comfort being top of mind.

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    Silence is music to the ears of underlayment producers

Silence is music to the ears of underlayment producers

How they create serenity while adhering to regulations by Lou Iannaco In acting as the ambassador of silence in the flooring industry, reliable underlayment is crucial, especially in multi-family and office environments. Underlayment producers strengthen their reputations and help make sales by keeping things quiet. How exactly is underlayment manufactured? What needs to be done to create the best product and reduce noise? How does technology play a role in

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    Underlayment suppliers keep surfaces dry, headaches to a minimum

Underlayment suppliers keep surfaces dry, headaches to a minimum

by: Louis Iannaco Volume 26/Number 21; March 4/11, 2013 When it comes to installation problems, professionals from across the industry always sing the same tune and lament the same culprit: moisture. The quest to develop the latest solutions in order to abate and prevent moisture from seeping up through subfloors continues. The first order of business is identifying the issues at hand understanding why they happen. This research leads to solutions

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    Underlayment: The softening of hard surface flooring

Underlayment: The softening of hard surface flooring

by Louis Iannoco Every salesperson in the industry should know the importance of underlayment on the soft surface side, but with more and more hard surface products gaining popularity and market share, the emphasis and focus have shifted. But what exactly should sales associates know when it comes to underlayments and hard surfaces? Does it really make a difference what is used beneath them?

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    Underlayments: Making the ‘sound’ choice

Underlayments: Making the ‘sound’ choice

By Louis Iannaco The sound of silence was not only a hit song that propelled Simon & Garfunkel to musical prominence in the mid-1960s, it is also the ultimate goal of underlayment companies everywhere. Whether it’s for commercial spaces where unwanted noise is considered public enemy No. 1 or for residences where attempts to make the home a fortress of solitude doesn’t quite work when you can’t hear yourself think,

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Underlayments: Educating the customer

As any successful retailer or salesperson knows, selling flooring is never only about just selling, well, flooring. There’s more to it than that. As far as underlayment executives are concerned, the buying process for today’s consumer is not the total experience it should be without what lies underneath. There is an art to adding value and underlayments can provide a critical revenue stream to dealers currently operating businesses in such

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    Underlayments: Green by every definition

Underlayments: Green by every definition

With ever growing discern, consumers are asking for green flooring products and manufacturers have answered with environmentally responsible solutions. The next step, however, should be giving her a totally green system, right down to the underlayment. In today’s market, that is not a difficult request to meet. Whatever you or your customer accept as green attributes, there are multiple options available.

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Floor Covering News

21st Annual Award of Excellence Survey

Press Release

Armstrong Flooring wins two 2016 Good Design Awards

Lancaster, Pa.–Two of Armstrong Flooring’s products–Vivero luxury flooring with patent-pending Diamond 10 Technology and Performance Plus hardwood–were awarded the Good Design 2016 Award. The award emphasizes quality design of the highest

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Schönox to announce contest winners at Surfaces

Las Vegas—The third annual Schönox Worst Subfloor Contest opened nine months ago with the starting-gun phrase, “Worst Case Scenario, You Win!” The winners will be announced at the Schönox booth

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Creating Your Space helps flooring dealers create more leads, sales

San Rafael, Calif.—Creating Your Space, an independent provider of online marketing products and services specifically for retail flooring dealers, will be introducing Easy Email Marketing at The International Surface Event

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