Underlayment

    Promoting the value of underlayment

Promoting the value of underlayment

Volume 27/Number 21; March 3/10, 2014 By Louis Iannaco The industry has been promoting warranties for hard surface flooring products for what seems like forever. Warranties are a major selling point and a way of letting potential customers know the manufacturer stands behind its product. In-store, warranties are usually featured in POP signage and are always top of mind with savvy retail associates. With that said, shouldn’t the same methods

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    Comfort priority for cushion, underlayment manufacturers

Comfort priority for cushion, underlayment manufacturers

September 2/9 2013; Volume 27/number 10 By Louis Iannaco Today’s underlayment and cushion manufacturers are currently focused more than ever on comfort. Whether it’s cushion for broadloom or underlayment for hard surface flooring, mills are producing quality product using state-of-the-art technology with end users’ comfort being top of mind.

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    Silence is music to the ears of underlayment producers

Silence is music to the ears of underlayment producers

How they create serenity while adhering to regulations by Lou Iannaco In acting as the ambassador of silence in the flooring industry, reliable underlayment is crucial, especially in multi-family and office environments. Underlayment producers strengthen their reputations and help make sales by keeping things quiet. How exactly is underlayment manufactured? What needs to be done to create the best product and reduce noise? How does technology play a role in

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    Underlayment suppliers keep surfaces dry, headaches to a minimum

Underlayment suppliers keep surfaces dry, headaches to a minimum

by: Louis Iannaco Volume 26/Number 21; March 4/11, 2013 When it comes to installation problems, professionals from across the industry always sing the same tune and lament the same culprit: moisture. The quest to develop the latest solutions in order to abate and prevent moisture from seeping up through subfloors continues. The first order of business is identifying the issues at hand understanding why they happen. This research leads to solutions

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    Underlayment: The softening of hard surface flooring

Underlayment: The softening of hard surface flooring

by Louis Iannoco Every salesperson in the industry should know the importance of underlayment on the soft surface side, but with more and more hard surface products gaining popularity and market share, the emphasis and focus have shifted. But what exactly should sales associates know when it comes to underlayments and hard surfaces? Does it really make a difference what is used beneath them?

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    Underlayments: Making the ‘sound’ choice

Underlayments: Making the ‘sound’ choice

By Louis Iannaco The sound of silence was not only a hit song that propelled Simon & Garfunkel to musical prominence in the mid-1960s, it is also the ultimate goal of underlayment companies everywhere. Whether it’s for commercial spaces where unwanted noise is considered public enemy No. 1 or for residences where attempts to make the home a fortress of solitude doesn’t quite work when you can’t hear yourself think,

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Underlayments: Educating the customer

As any successful retailer or salesperson knows, selling flooring is never only about just selling, well, flooring. There’s more to it than that. As far as underlayment executives are concerned, the buying process for today’s consumer is not the total experience it should be without what lies underneath. There is an art to adding value and underlayments can provide a critical revenue stream to dealers currently operating businesses in such

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    Underlayments: Green by every definition

Underlayments: Green by every definition

With ever growing discern, consumers are asking for green flooring products and manufacturers have answered with environmentally responsible solutions. The next step, however, should be giving her a totally green system, right down to the underlayment. In today’s market, that is not a difficult request to meet. Whatever you or your customer accept as green attributes, there are multiple options available.

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Floor Covering News

Press Release

WFCA, ESR Commercial become partners

Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of

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Novalis taps Ehrlich as VP of sales, marketing

Toronto, Canada—Novalis Innovative Flooring has tapped industry veteran Steve Ehrlich as vice president of sales and marketing for its North American operations. Ehrlich most recently directed new business activity at Invista

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Crossville unveils 2018 Color Trends look book

Crossville, Tenn.—Crossville has released its 2018 Color Trends look book, forecasting the use of black and rich, shadowy hues in commercial and residential design in the coming year. In addition

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