Wood

    NWFA 2017 preview: Training, networking, products galore

NWFA 2017 preview: Training, networking, products galore

March 13/20, 2017: Volume 31, Issue 20 By Reginald Tucker   Excitement is building for the 2017 National Wood Flooring Association (NWFA) conference and exhibition, set to kick off April 11–14 at the Phoenix Convention Center. Named one of the 50 fastest-growing trade shows for five consecutive years, NWFA will feature scores of vendors showcasing the latest in hardwood flooring products, installation tools and accessories; dynamic keynote speakers and expert

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    Havwoods marches into the U.S. market

Havwoods marches into the U.S. market

U.K.-based supplier looks to extend its brand to America’s retail, distribution and A&D communities. By Reginald Tucker   Havwoods International, a U.K.-based supplier of hardwood flooring products with 40-plus years experience in the business, is looking to expand its global footprint. The company—which specializes in wide-plank, oil-finished, European oak products featured in high-profile commercial/hospitality establishments as well as upscale residential applications—has its sights firmly set on the U.S. market. The

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    Surfaces wood coverage: Wider widths, longer lengths still in vogue

Surfaces wood coverage: Wider widths, longer lengths still in vogue

But expanded color palettes and unusual surface treatments emerge January 30/February 6, 2017: Volume 31, Number 17 By Reginald Tucker As dealers and distributors traversed the show floor at Surfaces last month, they caught glimpses of something familiar. Many found themes that emerged from Surfaces 2016—longer boards, wider widths, innovative surface texture treatments—carried over into this year’s show. Not that it’s a bad thing—dealers and distributors asked manufacturers to develop

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    Wood: Builders buck tradition in format shift

Wood: Builders buck tradition in format shift

January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker   New home builders have long chosen solid hardwood flooring for many of their projects. Perhaps out of tradition, attractive cost or product availability—or a combination thereof—solid ¾-inch products have long enjoyed a sizeable market share in this key end-use sector. However, advancements in manufacturing technology with respect to new engineered offerings that aim to mimic solid floors in terms

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    Wood: Not so made in America

Wood: Not so made in America

January 2/9, 2017: Volume 31, Number 15 Mystery shopping exercise reveals RSAs don’t always properly identify product origins By Reginald Tucker Much has been made about the “Made in the USA” slogan in recent years, particularly as it applies to big-ticket items such as automobiles, appliances and, yes, even hardwood flooring products. While it has served as a rallying cry for those who support domestic sourcing and manufacturing, it can

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    Manufacturer Spotlight: DuChâteau stakes its claim at the high end of the market

Manufacturer Spotlight: DuChâteau stakes its claim at the high end of the market

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker While some manufacturers are content to play the “me-too” game, competing in the realm of commodity hardwood flooring products, DuChâteau is taking a different tack. Instead of chasing the low-margin, small-profit end of the business, the San Diego-based producer of oil-finished European oak products has its eye keenly on upscale, high-profit offerings. “We’re committed to quality design and aesthetics,” said

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    HF Design goes boldly into 2017

HF Design goes boldly into 2017

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker To say that HF Design is excited about its new programs for 2017 would be an understatement. Given the scope of what it has in store for its channel partners this year, the company is betting the house that its distributors and retailers will be thoroughly pleased. “We expect Surfaces 2017 to be the biggest show ever for us, not

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    Wood: Product quality hinges on sourcing, manufacturing capabilities, attention to detail

Wood: Product quality hinges on sourcing, manufacturing capabilities, attention to detail

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker   In the world of football, you’ll find the top teams consistently execute in all three facets of the game—offense, defense and special teams. Things are not all that different when it comes to the hardwood flooring industry, where a continual emphasis on the fundamentals—sourcing, manufacturing capabilities and quality controls, to name a few—usually produces optimal results. This is particularly

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    Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker No one is expecting the laminate category to generate double-digit growth rates in 2017; after all, it is a fairly mature category in the U.S. On top of that, the segment is facing intense pressure from competing hard surface sectors, including LVT, WPC and, of course, hardwood. However, don’t expect the segment to roll over in the face of fierce

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    Executive Forecast: Wood—Changing demands drive innovations at manufacturer level

Executive Forecast: Wood—Changing demands drive innovations at manufacturer level

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker   In much the same way that technological advances in wood flooring manufacturing paved the way for surface texturing, finishing options and new engineered offerings in 2016, the latest round of innovations are generating excitement for the coming year. Suppliers see 2017 as an opportunity to step up their respective capabilities as a means to further differentiate themselves while increasing

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    Spotlight: Divine Flooring ascribes to a higher marketing power

Spotlight: Divine Flooring ascribes to a higher marketing power

November 21/28, 2016: Volume 31, Number 12 By Reginald Tucker In an increasingly competitive market segment such as the mid-range to high end, hard surface suppliers are focusing their efforts beyond core product construction and performance to differentiate themselves from other players in the field. For manufacturers like Divine Flooring, it’s all about marketing and optimal brand positioning. As a supplier of hardwood, LVT, WPC and laminate flooring products for

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    Private-label programs expand opportunities for distributors

Private-label programs expand opportunities for distributors

November 7/14, 2016: Volume 31, Number 11 By Reginald Tucker With the crowded field of established flooring brands available at retail and through distribution, one might think the prospects for new, lesser-known labels might be limited. But several manufacturers are looking to disprove that notion by developing products and programs that cater to their customers’ specific needs while filling voids in the larger marketplace. “Private-label programming is all we do—that’s

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    Distribution: Wood continues to hold is own as most desirable

Distribution: Wood continues to hold is own as most desirable

October 24/31, 2016: Volume 31, Number 10 By Ken Ryan The popularity of hardwood flooring seems impervious to the rampant growth of the LVT/WPC segment. No matter how many new market segments the resilient product taps into, no matter how many “wood looks” marketers come out with, in some precincts at least, there is no substitute for the genuine article. Distributors agree there is a sizable segment of flooring consumers

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    Wood: Proven strategies for selling bamboo at the retail level

Wood: Proven strategies for selling bamboo at the retail level

October 10/17, 2016: Volume 31, Number 9 By Reginald Tucker Bamboo flooring might be considered by some as an unusual, exotic product. However, there’s really no mystery in how to market and position the product for success. First and foremost, retailers need to partner with suppliers that have a good track record and solid reputation manufacturing the product. “There used to be a time when people were bashing the category

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    Wood—Inhaus, FlorStar: Partners in collaborative design

Wood—Inhaus, FlorStar: Partners in collaborative design

October 10/17, 2016: Volume 31, Number 9 By Reginald Tucker At one point, Top 20 distributor FlorStar was a large Wilsonart laminate flooring distributor. But when the countertop and surface material company’s parent, ITW, decided to exit the laminate business several years ago, FlorStar had to find a suitable replacement. “We were looking for a new manufacturer to partner with in the same we did with Wilsonart,” said Scott Rozmus,

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Floor Covering News

21st Annual Award of Excellence Survey

Press Release

Amorim Revestimentos invests 10 million euros in Hydrocork

São Paio de Oleiros, Portugal—After only two years of Hydrocork’s launch, Amorim Revestimentos is taking a significant step and investing 10 million euros in its production infrastructure and procedures. This

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UofCTS releases updated ITS Verification course

San Diego, Calif.—The University of Ceramic Tile and Stone (UofCTS) has released an updated version of the Tile Installer Thin-set Standards (ITS) Verification course. Both the USA and Canadian versions of this

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Gerflor USA increased LVT shipping in 2016

Chicago—In 2016, Gerflor USA recorded a 500% increase in LVT shipments from its Chicago-based warehouse from June 2015-December 2016—significantly exceeding its U.S. growth goals. Contributing to Gerflor’s significant growth of

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