Wood

    Wood: Builders buck tradition in format shift

Wood: Builders buck tradition in format shift

January 16/23, 2017: Volume 31, Number 16 By Reginald Tucker   New home builders have long chosen solid hardwood flooring for many of their projects. Perhaps out of tradition, attractive cost or product availability—or a combination thereof—solid ¾-inch products have long enjoyed a sizeable market share in this key end-use sector. However, advancements in manufacturing technology with respect to new engineered offerings that aim to mimic solid floors in terms

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    Wood: Not so made in America

Wood: Not so made in America

January 2/9, 2017: Volume 31, Number 15 Mystery shopping exercise reveals RSAs don’t always properly identify product origins By Reginald Tucker Much has been made about the “Made in the USA” slogan in recent years, particularly as it applies to big-ticket items such as automobiles, appliances and, yes, even hardwood flooring products. While it has served as a rallying cry for those who support domestic sourcing and manufacturing, it can

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    Manufacturer Spotlight: DuChâteau stakes its claim at the high end of the market

Manufacturer Spotlight: DuChâteau stakes its claim at the high end of the market

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker While some manufacturers are content to play the “me-too” game, competing in the realm of commodity hardwood flooring products, DuChâteau is taking a different tack. Instead of chasing the low-margin, small-profit end of the business, the San Diego-based producer of oil-finished European oak products has its eye keenly on upscale, high-profit offerings. “We’re committed to quality design and aesthetics,” said

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    HF Design goes boldly into 2017

HF Design goes boldly into 2017

January 2/9, 2017: Volume 31, Number 15 By Reginald Tucker To say that HF Design is excited about its new programs for 2017 would be an understatement. Given the scope of what it has in store for its channel partners this year, the company is betting the house that its distributors and retailers will be thoroughly pleased. “We expect Surfaces 2017 to be the biggest show ever for us, not

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    Wood: Product quality hinges on sourcing, manufacturing capabilities, attention to detail

Wood: Product quality hinges on sourcing, manufacturing capabilities, attention to detail

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker   In the world of football, you’ll find the top teams consistently execute in all three facets of the game—offense, defense and special teams. Things are not all that different when it comes to the hardwood flooring industry, where a continual emphasis on the fundamentals—sourcing, manufacturing capabilities and quality controls, to name a few—usually produces optimal results. This is particularly

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    Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

Executive Forecast: Laminate & Wood—Suppliers dial up innovation to ward off competition

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker No one is expecting the laminate category to generate double-digit growth rates in 2017; after all, it is a fairly mature category in the U.S. On top of that, the segment is facing intense pressure from competing hard surface sectors, including LVT, WPC and, of course, hardwood. However, don’t expect the segment to roll over in the face of fierce

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    Executive Forecast: Wood—Changing demands drive innovations at manufacturer level

Executive Forecast: Wood—Changing demands drive innovations at manufacturer level

December 5/12, 2016; Volume 31, Number 13          By Reginald Tucker   In much the same way that technological advances in wood flooring manufacturing paved the way for surface texturing, finishing options and new engineered offerings in 2016, the latest round of innovations are generating excitement for the coming year. Suppliers see 2017 as an opportunity to step up their respective capabilities as a means to further differentiate themselves while increasing

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    Spotlight: Divine Flooring ascribes to a higher marketing power

Spotlight: Divine Flooring ascribes to a higher marketing power

November 21/28, 2016: Volume 31, Number 12 By Reginald Tucker In an increasingly competitive market segment such as the mid-range to high end, hard surface suppliers are focusing their efforts beyond core product construction and performance to differentiate themselves from other players in the field. For manufacturers like Divine Flooring, it’s all about marketing and optimal brand positioning. As a supplier of hardwood, LVT, WPC and laminate flooring products for

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    Private-label programs expand opportunities for distributors

Private-label programs expand opportunities for distributors

November 7/14, 2016: Volume 31, Number 11 By Reginald Tucker With the crowded field of established flooring brands available at retail and through distribution, one might think the prospects for new, lesser-known labels might be limited. But several manufacturers are looking to disprove that notion by developing products and programs that cater to their customers’ specific needs while filling voids in the larger marketplace. “Private-label programming is all we do—that’s

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    Distribution: Wood continues to hold is own as most desirable

Distribution: Wood continues to hold is own as most desirable

October 24/31, 2016: Volume 31, Number 10 By Ken Ryan The popularity of hardwood flooring seems impervious to the rampant growth of the LVT/WPC segment. No matter how many new market segments the resilient product taps into, no matter how many “wood looks” marketers come out with, in some precincts at least, there is no substitute for the genuine article. Distributors agree there is a sizable segment of flooring consumers

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    Wood: Proven strategies for selling bamboo at the retail level

Wood: Proven strategies for selling bamboo at the retail level

October 10/17, 2016: Volume 31, Number 9 By Reginald Tucker Bamboo flooring might be considered by some as an unusual, exotic product. However, there’s really no mystery in how to market and position the product for success. First and foremost, retailers need to partner with suppliers that have a good track record and solid reputation manufacturing the product. “There used to be a time when people were bashing the category

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    Wood—Inhaus, FlorStar: Partners in collaborative design

Wood—Inhaus, FlorStar: Partners in collaborative design

October 10/17, 2016: Volume 31, Number 9 By Reginald Tucker At one point, Top 20 distributor FlorStar was a large Wilsonart laminate flooring distributor. But when the countertop and surface material company’s parent, ITW, decided to exit the laminate business several years ago, FlorStar had to find a suitable replacement. “We were looking for a new manufacturer to partner with in the same we did with Wilsonart,” said Scott Rozmus,

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    Wood: Innovations expand solid, engineered offerings

Wood: Innovations expand solid, engineered offerings

October 10/17, 2016: Volume 31, Number 9 By Reginald Tucker The age-old “engineered vs. solid” argument, as it turns out, has more to do with where a product is installed—geographically and within the home—as opposed to a style or personal preference by the consumer, specifier or end user. For example, a solid product constructed for more moderate temperatures might not hold up well in a climate prone to high humidity.

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    Johnson Hardwood opens new manufacturing plant in Vietnam

Johnson Hardwood opens new manufacturing plant in Vietnam

October 10/17, 2016: Volume 31, Number 9 By Reginald Tucker Johnson Hardwood Floors announced the start-up of its new 80,000-square-foot, multi-million dollar plant in Saigon, Vietnam. Approximately 175 people—including government officials and a mix of distributors and dealers—were on hand for the plant tour. “The plant was built brand new from the ground up, with state-of-the-art manufacturing and finish line equipment,” said Bill Schollmeyer, CEO of Johnson Hardwood Floors. “The

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    Logistics challenges, public perception change dynamics of sourcing product from China

Logistics challenges, public perception change dynamics of sourcing product from China

September 12/19, 2016: Volume 31, Number 7 By Reginald Tucker In recent years, momentum behind the Made in the USA movement has been steadily building as wood flooring suppliers that source primarily from China look to address quality control issues while reining in shipping/logistics costs. Amidst all the heat that Chinese manufacturers have taken in both the mainstream press and trade magazines, some companies that still import from China are

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    MaxWoods relocates office, warehouse; McGrane takes 50% ownership stake

MaxWoods relocates office, warehouse; McGrane takes 50% ownership stake

September 12/19, 2016; Volume 31, Number 7 By Ken Ryan Key West, Fla.—Josh McGrane, president and COO of MaxWoods, has purchased equity shares in the business from founder and sole shareholder Peter Spirer, CEO, resulting in an equal partnership in the hardwood flooring business. In support of the amendment to the ownership structure, MaxWoods announced it is relocating its office and some warehousing facilities. The company, currently located in Adairsville,

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    MaxWoods rollout puts emphasis on style

MaxWoods rollout puts emphasis on style

August 22/29, 2016; Volume 31, Number 5   Coming off a soft second quarter, MaxWoods is seeing a spurt of business across both existing and new product lines. “The pickup in demand is palpable, and we are encouraged to be seeing the mid-summer uptick which indicates that the back half of the year will be strong,” said Peter Spirer, CEO. “Although it isn’t the customary time of the year to

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    Wood: Oil finishes permeate latest introductions

Wood: Oil finishes permeate latest introductions

August 22/29, 2016; Volume 31, Number 5 By Reginald Tucker Looking across the board at the stream of new wood flooring introductions, it’s clear to see a trend emerging: Manufacturers are increasingly incorporating low-sheen, matte finishes as well as other subtle surface texture treatments in response to changing consumer tastes. Observers say it’s a radical departure from years past, when high-gloss coatings dominated. Case in point is the latest product

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    Wood: Wickham partners reap the rewards

Wood: Wickham partners reap the rewards

Specialty hardwood flooring supplier helps channel partners fill a niche July 4/11, 2016; Volume 30, Number 27 By Reginald Tucker Craig Dupra, president of Installers Warehouse, a Rochester, N.Y.-based wholesale flooring distributor, likes the flexibility and deep range of options the Wickham Hardwood Flooring brand offers his customers. “I don’t know how they manage the logistics of it, but they’re very good at making a particular product for a particular

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    Wood: Manufacturers leverage the ‘Canadian quality’ angle

Wood: Manufacturers leverage the ‘Canadian quality’ angle

July 4/11, 2016; Volume 30, Number 27 By Reginald Tucker Whether it’s the distinctive, tight-grained maple species native to the various Canadian forests where lumber used for flooring is predominantly harvested, or if it’s just an ingrained mindset embraced by the major wood manufacturers operating here, there’s definitely something to be said about the quality of the upper-end hardwood flooring products originating from Canada. Ask virtually any top distributor or

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Floor Covering News

21st Annual Award of Excellence Survey

Press Release

Armstrong Flooring wins two 2016 Good Design Awards

Lancaster, Pa.–Two of Armstrong Flooring’s products–Vivero luxury flooring with patent-pending Diamond 10 Technology and Performance Plus hardwood–were awarded the Good Design 2016 Award. The award emphasizes quality design of the highest

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Schönox to announce contest winners at Surfaces

Las Vegas—The third annual Schönox Worst Subfloor Contest opened nine months ago with the starting-gun phrase, “Worst Case Scenario, You Win!” The winners will be announced at the Schönox booth

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Creating Your Space helps flooring dealers create more leads, sales

San Rafael, Calif.—Creating Your Space, an independent provider of online marketing products and services specifically for retail flooring dealers, will be introducing Easy Email Marketing at The International Surface Event

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