Search Results for "LisBiz strategies"

    Lisbiz Strategies: Developing true executive leadership

Lisbiz Strategies: Developing true executive leadership

May 9/16, 2016; Volume 30, Number 23 By Lisbeth Calandrino Recently I asked a longtime friend, Mark Scher, president of The Brandyl Agency, to speak with me about the difference between executives and executive leadership. In addition to owning a sales agency representing European ceramic/porcelain tile producers, he is a very active alumnus at his former university as well as a dedicated national volunteer of his collegiate fraternity. He is

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    LisBiz Strategies: How to get close to millennial customers

LisBiz Strategies: How to get close to millennial customers

April 25/May 2, 2016; Volume 30, Number 22 By Lisbeth Calandrino Maybe you’ve never heard of crowdfunding, but it may just be the way to your new customer’s heart. Although we keep hearing that millennials—or Generation Y—don’t yet have money to spend and are underemployed, they will soon have more economic power than the baby boomers. If you’re going to have them as customers, you will have to figure out

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    LisBiz Strategies: Setting boundaries for family employees

LisBiz Strategies: Setting boundaries for family employees

April 11/18, 2016; Volume 30, Number 21 By Lisbeth Calandrino I have been providing custom sales and manager training for many years. During this time I’ve noticed a trend that is somewhat alarming: businesses treating employees like family. Helping businesses grow and retain their customer base means spending considerable time with the company, training employees and learning their cultures. I spent time with two very large floor covering businesses watching

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    LisBiz Strategies: Men are taking over the kitchen

LisBiz Strategies: Men are taking over the kitchen

March 28/April 4, 2016; Volume 30, Number 20 By Lisbeth Calandrino For all of the retailers who sell kitchens: Take heed. Over the past five years, I’ve noticed there’s a new man on the horizon. I never pay much attention to men in the kitchen because my dad was a superb chef and even had his own restaurant. Today, men are invading the kitchen. The last man who spent considerable

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    LisBiz Strategies: Can you train millennials?

LisBiz Strategies: Can you train millennials?

March 14/21, 2016; Volume 30, Number 19 By Lisbeth Calandrino There is so much talk about millennials—or Generation Y—including their work habits and their ideas on life. How do large companies motivate this new generation to succeed in today’s work environment? According to Department of Labor statistics, there are 75 million millennials in the workplace. They come with self-confidence and a “can do” attitude. Yet they appear to have a

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    Lisbiz Strategies: Is the future of retail all about the cheapest price?

Lisbiz Strategies: Is the future of retail all about the cheapest price?

February 29/March 7, 2016; Volume 30, Number 18 By Lisbeth Calandrino Is retail all about sales, coupons and more coupons? This past holiday season was certainly indicative of that mindset. As I walked through Bed, Bath & Beyond, I noticed people with fists filled with coupons. Target seemed to be the exact same way; everyone was looking for a deal. The lines leading to the cash register in Marshalls were

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    LisBiz Strategies: Does your email marketing campaign really work?

LisBiz Strategies: Does your email marketing campaign really work?

Jan 4/11; Volume 30/Number 14 By Lisbeth Calandrino According to Salesforce Marketing Cloud, a provider of digital marketing automation and analytics software and services, 70% of people say they always open emails from their favorite companies. The difficult part for retailers is becoming one of those favorite companies. MarketingSherpa, a firm specializing in tracking what works in all aspects of marketing, reported that 61% of shoppers say they like to

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    LisBiz Strategies: What I’ve learned  from the big boxes

LisBiz Strategies: What I’ve learned from the big boxes

Jan 18/25; Volume 30/Number 15 By Lisbeth Calandrino Many of you know I conduct market research for various companies around the holidays every year. Typically, this means I demonstrate a new product at a supermarket opening or other large store event. My job is to be friendly and get the sale. The companies I work for do business with all kinds of manufacturers, including kitchen products, household appliances, etc. If

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    Lisbiz Strategies: Five big box strategies to put you ahead

Lisbiz Strategies: Five big box strategies to put you ahead

December 21/28; Volume 30/Number 13 By Lisbeth Calandrino Let’s face it—we’re not in the same category as the box stores. I know you worry about the sales you lose to them, but you need to spend more time on what you can do to stand out from your real competitors: other retailers. The independent retailer should be boasting a personalized, friendly experience that the boxes can’t copy; one that hosts

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    Lisbiz Strategies: Get your customers off the ‘be back’ bus

Lisbiz Strategies: Get your customers off the ‘be back’ bus

November 9/16; Volume 30/Number 11 By Lisbeth Calandrino Several months ago, I wrote an article called “Who is driving your ‘be back’ bus?” (FCNews Aug. 17/24) describing the routine in which customers say they will be back, but never make a purchase. While I was at a conference in Nashville, I met Gary Gray, store manager for Mill Creek Carpet & Tile in Tulsa, Okla., who told me he liked

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    LisBiz strategies: Is your competition outsmarting you?

LisBiz strategies: Is your competition outsmarting you?

October 26/November 2; Volume 30/Number 10 By Lisbeth Calandrino Most of us spend little time looking at our competitors’ stores or their brands. Instead, we listen to what our customers say about them and are calmed by their complaints. But don’t get lulled into thinking these customers won’t buy from your competition. The customer who complains about your competitor and then tells you she will be back may in fact

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LisBiz Strategies: Content marketing- The present and future

October 12/19; Volume 30/Number 8 By Lisbeth Calandrino We know that consumers are reading less and less of traditional advertising. Even the most staunch newspaper readers are turning to online information. I pick up newspapers when I’m traveling, but I only glance through them. By the time I get the newspaper, the news is old. But if I don’t read the ads, how will I stay up-to-date with what’s going

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LisBiz Strategies: Eight mistakes that will kill your business

September 14/21; Volume 30/Number 7 By Lisbeth Calandrino If you don’t treat your customers the right way, it will kill your business. Flooring dealers tend to make assumptions about customers that end up dramatically hurting their businesses. If you or your staff are guilty of any of the following mistakes, it would be wise to correct them. “One size fits all” in email marketing. This does not work. In fact,

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    LisBiz Strategies: Seven lessons I learned from Home Depot

LisBiz Strategies: Seven lessons I learned from Home Depot

August 31/September 7; Volume 30/Number 6 By Lisbeth Calandrino Many of you are thinking I’ve become a traitor, but 25 years ago—when Home Depot was just beginning to be a force in the marketplace—I learned a big lesson. The original Home Depot no longer exists, but what made it great sill works. It’s all about understanding your competitors and getting out of your comfort zone. Your competitors will show you

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LisBiz Strategies: Who is driving your ‘be back’ bus?

Aug. 17/24; Volume 30/Number 5 By Lisbeth Calandrino How many times have you told yourself, “I know they’ll be back,” after potential customers leave your store? If you are a good salesperson, you probably spend time educating the customer, explain why your store is the right fit for her and are as charming as you can be. The next thing you know, she is heading out the door saying, “I’ll be

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Floor Covering News

21st Annual Award of Excellence Survey

Press Release

Amorim Revestimentos invests 10 million euros in Hydrocork

São Paio de Oleiros, Portugal—After only two years of Hydrocork’s launch, Amorim Revestimentos is taking a significant step and investing 10 million euros in its production infrastructure and procedures. This

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UofCTS releases updated ITS Verification course

San Diego, Calif.—The University of Ceramic Tile and Stone (UofCTS) has released an updated version of the Tile Installer Thin-set Standards (ITS) Verification course. Both the USA and Canadian versions of this

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Gerflor USA increased LVT shipping in 2016

Chicago—In 2016, Gerflor USA recorded a 500% increase in LVT shipments from its Chicago-based warehouse from June 2015-December 2016—significantly exceeding its U.S. growth goals. Contributing to Gerflor’s significant growth of

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