Search Results for "LisBiz strategies"

Lisbiz strategies: The benefits of customized training

October 24/31, 2016: Volume 31, Number 10 By Lisbeth Calandrino Yesterday I was discussing custom sales training with Don Roberts, a successful owner of several Carpet One stores in Alabama. Don has been involved with many of the most profitable companies in the flooring industry and knows all about training. We both know he can teach sales training and probably has. Despite what he knows, he believes his salespeople would

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Lisbiz strategies: How to turn your leads into customers

October 10/17, 2016: Volume 31, Number 9 By Lisbeth Calandrino Are you sitting at your desk agonizing over two-week-old leads? You meant to call them, but you got busy. Now you’re afraid to call because you think the lead is too old. Finally, you reach out and she says she’s bought from your competitor. Why didn’t you make the time to call? You’re not the only one who hates calling

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Lisbiz strategies: Lessons learned from Wells Fargo fiasco

September 12/19, 2016: Volume 31, Number 7 By Lisbeth Calandrino By now we’ve all heard about Wells Fargo and its fraudulent bank practices that have recently come to light. Apparently, thousands of employees—over the course of several months—opened up bank accounts or credit cards without the customer’s knowledge. Investigators say it was the result of overambitious employees who were under pressure to meet lofty sales goals. It may seem preposterous

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Lisbiz strategies: How Fitbit can help you prosper in business

September 5, 2016; Volume 31, Number 6 By Lisbeth Calandrino Several months ago, I finally broke down and bought a Fitbit. I have been thinking about it for years but kept asking myself, “Why do I need one?” I’m good with my exercise, love the gym and find it a great place to socialize. I kept seeing lots of wrists with exercise bands, so I decided to get one. They

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    LisBiz Strategies: Developing a rapport with the customer

LisBiz Strategies: Developing a rapport with the customer

August 22/29, 2016; Volume 31, Number 5 By Lisbeth Calandrino Value isn’t what our store looks like or our product, it’s how we make the customer feel. Sure, they get lots of attention during the purchasing process, but what about after they’ve been sold? How valued can they feel if the last time they heard from the store was to collect the balance of a bill? Business owners often profess

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    LisBiz Strategies: Email marketing campaigns done right

LisBiz Strategies: Email marketing campaigns done right

June 6/13, 2016; Volume 30, Number 25 By Lisbeth Calandrino Do you know how many customers are actually reading your store’s overall message? This is different from how many customers understand your store’s message or brand image. The first step is getting it out there. There are two questions you need to ask yourself: Are you going to the right prospect? If so, how do you know she is reading

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LisBiz Strategies: Using rejection therapy to battle sales fears

May 23/30, 2016; Volume 30, Number 24 By Lisbeth Calandrino Rejection therapy is a game designed to overcome one’s fear of rejection and to build confidence. Think about yourself as a salesperson; how many situations have you avoided because you’re afraid of being rejected? As humans, one of our deepest fears is being rejected by people who are important to us. For many, it brings up our feelings of not

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Lisbiz Strategies: Why you should find opportunities outside flooring

May 23/30, 2016; Volume 30, Number 24 By Lisbeth Calandrino There’s plenty to be said for being an expert in your field. Being an expert makes it easier for you to land bigger jobs and be a formidable competitor in the marketplace. Being an expert can also be limiting; it’s like wearing blinders when it comes to looking outside of your niche to explore other opportunities. For many experts, unless

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    Lisbiz Strategies: Developing true executive leadership

Lisbiz Strategies: Developing true executive leadership

May 9/16, 2016; Volume 30, Number 23 By Lisbeth Calandrino Recently I asked a longtime friend, Mark Scher, president of The Brandyl Agency, to speak with me about the difference between executives and executive leadership. In addition to owning a sales agency representing European ceramic/porcelain tile producers, he is a very active alumnus at his former university as well as a dedicated national volunteer of his collegiate fraternity. He is

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    LisBiz Strategies: How to get close to millennial customers

LisBiz Strategies: How to get close to millennial customers

April 25/May 2, 2016; Volume 30, Number 22 By Lisbeth Calandrino Maybe you’ve never heard of crowdfunding, but it may just be the way to your new customer’s heart. Although we keep hearing that millennials—or Generation Y—don’t yet have money to spend and are underemployed, they will soon have more economic power than the baby boomers. If you’re going to have them as customers, you will have to figure out

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    LisBiz Strategies: Setting boundaries for family employees

LisBiz Strategies: Setting boundaries for family employees

April 11/18, 2016; Volume 30, Number 21 By Lisbeth Calandrino I have been providing custom sales and manager training for many years. During this time I’ve noticed a trend that is somewhat alarming: businesses treating employees like family. Helping businesses grow and retain their customer base means spending considerable time with the company, training employees and learning their cultures. I spent time with two very large floor covering businesses watching

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    LisBiz Strategies: Men are taking over the kitchen

LisBiz Strategies: Men are taking over the kitchen

March 28/April 4, 2016; Volume 30, Number 20 By Lisbeth Calandrino For all of the retailers who sell kitchens: Take heed. Over the past five years, I’ve noticed there’s a new man on the horizon. I never pay much attention to men in the kitchen because my dad was a superb chef and even had his own restaurant. Today, men are invading the kitchen. The last man who spent considerable

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    LisBiz Strategies: Can you train millennials?

LisBiz Strategies: Can you train millennials?

March 14/21, 2016; Volume 30, Number 19 By Lisbeth Calandrino There is so much talk about millennials—or Generation Y—including their work habits and their ideas on life. How do large companies motivate this new generation to succeed in today’s work environment? According to Department of Labor statistics, there are 75 million millennials in the workplace. They come with self-confidence and a “can do” attitude. Yet they appear to have a

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    Lisbiz Strategies: Is the future of retail all about the cheapest price?

Lisbiz Strategies: Is the future of retail all about the cheapest price?

February 29/March 7, 2016; Volume 30, Number 18 By Lisbeth Calandrino Is retail all about sales, coupons and more coupons? This past holiday season was certainly indicative of that mindset. As I walked through Bed, Bath & Beyond, I noticed people with fists filled with coupons. Target seemed to be the exact same way; everyone was looking for a deal. The lines leading to the cash register in Marshalls were

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    LisBiz Strategies: Does your email marketing campaign really work?

LisBiz Strategies: Does your email marketing campaign really work?

Jan 4/11; Volume 30/Number 14 By Lisbeth Calandrino According to Salesforce Marketing Cloud, a provider of digital marketing automation and analytics software and services, 70% of people say they always open emails from their favorite companies. The difficult part for retailers is becoming one of those favorite companies. MarketingSherpa, a firm specializing in tracking what works in all aspects of marketing, reported that 61% of shoppers say they like to

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Floor Covering News

Press Release

Carpet One reveals 2017 pink ribbon welcome mat

Manchester, N.H.—Carpet One Floor & Home released its 2017 collection of pink ribbon welcome mats to support breast cancer research, with 18 new mats that are stylish, humorous or whimsical to

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Armstrong Flooring raises Airbase dealers to ‘Elite’ status

Lancaster, Pa.—Armstrong Flooring has announced that all 12 AirBase Carpet and Tile superstore locations have achieved Elite Retailer status. The retailers serve markets in Delaware, Pennsylvania, Maryland, South Jersey and

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Galleher, 3M provide support for fire relief

San Francisco—Galleher and 3M are partnering to help those impacted by the fires in California. Both companies are sending food, clothing and supplies to people in need in Napa, Solano

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