Search Results for "LisBiz strategies"

    LisBiz strategies: Is your competition outsmarting you?

LisBiz strategies: Is your competition outsmarting you?

October 26/November 2; Volume 30/Number 10 By Lisbeth Calandrino Most of us spend little time looking at our competitors’ stores or their brands. Instead, we listen to what our customers say about them and are calmed by their complaints. But don’t get lulled into thinking these customers won’t buy from your competition. The customer who complains about your competitor and then tells you she will be back may in fact

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LisBiz Strategies: Content marketing- The present and future

October 12/19; Volume 30/Number 8 By Lisbeth Calandrino We know that consumers are reading less and less of traditional advertising. Even the most staunch newspaper readers are turning to online information. I pick up newspapers when I’m traveling, but I only glance through them. By the time I get the newspaper, the news is old. But if I don’t read the ads, how will I stay up-to-date with what’s going

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LisBiz Strategies: Eight mistakes that will kill your business

September 14/21; Volume 30/Number 7 By Lisbeth Calandrino If you don’t treat your customers the right way, it will kill your business. Flooring dealers tend to make assumptions about customers that end up dramatically hurting their businesses. If you or your staff are guilty of any of the following mistakes, it would be wise to correct them. “One size fits all” in email marketing. This does not work. In fact,

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    LisBiz Strategies: Seven lessons I learned from Home Depot

LisBiz Strategies: Seven lessons I learned from Home Depot

August 31/September 7; Volume 30/Number 6 By Lisbeth Calandrino Many of you are thinking I’ve become a traitor, but 25 years ago—when Home Depot was just beginning to be a force in the marketplace—I learned a big lesson. The original Home Depot no longer exists, but what made it great sill works. It’s all about understanding your competitors and getting out of your comfort zone. Your competitors will show you

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LisBiz Strategies: Who is driving your ‘be back’ bus?

Aug. 17/24; Volume 30/Number 5 By Lisbeth Calandrino How many times have you told yourself, “I know they’ll be back,” after potential customers leave your store? If you are a good salesperson, you probably spend time educating the customer, explain why your store is the right fit for her and are as charming as you can be. The next thing you know, she is heading out the door saying, “I’ll be

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LisBiz Strategies: Email marketing still works

Aug. 3/10; Volume 30/Number 4 By Lisbeth Calandrino Some would have you believe that email marketing is dead and has been replaced by social media, but this is not so. According to McKinsey & Co., an American management and consulting firm, email marketing is 40 times more efficient than Facebook and Twitter combined. The real problem seems to be obtaining customers’ email addresses. Instead of just asking for their email addresses,

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    LisBiz Strategies: Are you sending your employees to competitors?

LisBiz Strategies: Are you sending your employees to competitors?

July 6/13; Volume 30/Number 2 By Lisbeth Calandrino I never knew what the expression “Fate is fickle” meant until now. There are employers out there who don’t want to train their employees out of fear they might be lured away by their competitors offering a better salary. But what about an extraordinarily talented employee who can actually grow your business? A friend of mine was recently fired for having a side

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    LisBiz Strategies: You’re going to need a bigger closet

LisBiz Strategies: You’re going to need a bigger closet

June 8/15, 2015; Volume 30/Number 1 By Lisbeth Calandrino The headline for this column refers to the tagline of DSW, the high-end discount/off-price shoe store. In the last few years, several well known discount stores have disappeared, but it appears this market is starting to grow again, this time with different players as Macy’s and Kohl’s are both testing new venues. Why have an off-price store? “For brands, the discount

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LisBiz Strategies: The changing of the guard

April 13/20, 2015; Volume 29/Number 1 By Lisbeth Calandrino Retailers have asked what to do when customers come into their businesses and only want to speak with the owner. As I sit down to write, “The Apprentice” is on television and Donald Trump is introducing his family. No one apologizes for their ages or interferes with their ideas. But in the real world, customers seem to always want to speak

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LisBiz Strategies: Coverings can help you step out of the box

April 27/May 4, 2015; Volume 29/Number 2 By Lisbeth Calandrino If you’ve come to know me over the years, you know I come from the “soft side” of the industry. When I was in the flooring and furniture business years ago, tile and difficult surface installers were hard to come by in upstate New York, where I’m based. Rather than deal with the problem or look at the trends, we

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LisBiz Strategies: How often should you keep in touch?

May 11/18, 2015; Volume 29/Number 3 By Lisbeth Calandrino Over the last year I have been working with FollowYourCustomer.com, an automated marketing system that is programmed to “touch” your customers as many times as you would like. I’ve received several calls on the subject, and it seems everyone wants to know how many touches there should be in a successful marketing plan. The answer is it depends on how much

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    LisBiz Strategies: Great salespeople don’t make good managers

LisBiz Strategies: Great salespeople don’t make good managers

May 25/June 1, 2015; Volume 29/Number 4 By Lisbeth Calandrino Why do businesses put so much time and effort into training salespeople and not managers? It seems as soon as salespeople really hit their numbers, they get a promotion to sales manager. This is often the kiss of death because good salespeople don’t usually make good sales managers. In fact, they are notorious for being bad managers. Why? Managing is

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    LisBiz Strategies: It’s important to follow up

LisBiz Strategies: It’s important to follow up

March 30/April 6, 2015; Volume 28/Number 20 By Lisbeth Calandrino You know what it’s like—you’re getting plenty of leads but no one is following up. At first just a few go by, but then they start to stack up. You’re also aware that your staff isn’t following up on customers who have come into the store but haven’t made purchases. Every business needs fresh customers, but what about those who

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    LisBiz Strategies: The importance of following up

LisBiz Strategies: The importance of following up

March 30/April 6, 2015; Volume 28/Number 20 By Lisbeth Calandrino You know what it’s like—you’re getting plenty of leads but no one is following up. At first, just a few go by, but then they start to stack up. You’re also aware that your staff isn’t following up on customers who have come into the store but haven’t made a purchase. Every business needs fresh customers, but what about those who

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    LisBiz Strategies: Haven’t I seen  that blog before?

LisBiz Strategies: Haven’t I seen that blog before?

March 2/9, 2015; Volume 28/Number 18 By Lisbeth Calandrino I see the need for social media has finally caught up with many stores. Today on my Twitter feed, I saw three posts that had the same blog headline and content. Last week, two of my Mary Kay sellers sent out the exact same newsletter with the same products. I called one of them and explained I didn’t think it was

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Floor Covering News

Press Release

Daltile Gallery hosts hundreds at annual NeoCon luncheon

Chicago—Daltile’s Chicago Design Gallery recently welcomed over 500 architects, designers and other customers to its annual “Parked At NeoCon” lunch event. Held every year during the international NeoCon commercial design

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Milliken to increase prices for commercial carpet

Spartanburg, SC—Milliken will initiate a 4% to 6% price increase for its commercial soft surface flooring to take effect August 7. The initiative includes its North American portfolio of commercial

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NeoCon 2017 sees increase in attendance

Chicago—NeoCon yet again proved that it is the world’s premier platform for commercial design as it took over The Mart from June 12-14. Registered attendance rose 7% over the 2016

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