Search Results for "LisBiz strategies"

    Lisbiz Strategies: Is the future of retail all about the cheapest price?

Lisbiz Strategies: Is the future of retail all about the cheapest price?

February 29/March 7, 2016; Volume 30, Number 18 By Lisbeth Calandrino Is retail all about sales, coupons and more coupons? This past holiday season was certainly indicative of that mindset. As I walked through Bed, Bath & Beyond, I noticed people with fists filled with coupons. Target seemed to be the exact same way; everyone was looking for a deal. The lines leading to the cash register in Marshalls were

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    LisBiz Strategies: Does your email marketing campaign really work?

LisBiz Strategies: Does your email marketing campaign really work?

Jan 4/11; Volume 30/Number 14 By Lisbeth Calandrino According to Salesforce Marketing Cloud, a provider of digital marketing automation and analytics software and services, 70% of people say they always open emails from their favorite companies. The difficult part for retailers is becoming one of those favorite companies. MarketingSherpa, a firm specializing in tracking what works in all aspects of marketing, reported that 61% of shoppers say they like to

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    LisBiz Strategies: What I’ve learned  from the big boxes

LisBiz Strategies: What I’ve learned from the big boxes

Jan 18/25; Volume 30/Number 15 By Lisbeth Calandrino Many of you know I conduct market research for various companies around the holidays every year. Typically, this means I demonstrate a new product at a supermarket opening or other large store event. My job is to be friendly and get the sale. The companies I work for do business with all kinds of manufacturers, including kitchen products, household appliances, etc. If

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    Lisbiz Strategies: Five big box strategies to put you ahead

Lisbiz Strategies: Five big box strategies to put you ahead

December 21/28; Volume 30/Number 13 By Lisbeth Calandrino Let’s face it—we’re not in the same category as the box stores. I know you worry about the sales you lose to them, but you need to spend more time on what you can do to stand out from your real competitors: other retailers. The independent retailer should be boasting a personalized, friendly experience that the boxes can’t copy; one that hosts

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    Lisbiz Strategies: Get your customers off the ‘be back’ bus

Lisbiz Strategies: Get your customers off the ‘be back’ bus

November 9/16; Volume 30/Number 11 By Lisbeth Calandrino Several months ago, I wrote an article called “Who is driving your ‘be back’ bus?” (FCNews Aug. 17/24) describing the routine in which customers say they will be back, but never make a purchase. While I was at a conference in Nashville, I met Gary Gray, store manager for Mill Creek Carpet & Tile in Tulsa, Okla., who told me he liked

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    LisBiz strategies: Is your competition outsmarting you?

LisBiz strategies: Is your competition outsmarting you?

October 26/November 2; Volume 30/Number 10 By Lisbeth Calandrino Most of us spend little time looking at our competitors’ stores or their brands. Instead, we listen to what our customers say about them and are calmed by their complaints. But don’t get lulled into thinking these customers won’t buy from your competition. The customer who complains about your competitor and then tells you she will be back may in fact

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LisBiz Strategies: Content marketing- The present and future

October 12/19; Volume 30/Number 8 By Lisbeth Calandrino We know that consumers are reading less and less of traditional advertising. Even the most staunch newspaper readers are turning to online information. I pick up newspapers when I’m traveling, but I only glance through them. By the time I get the newspaper, the news is old. But if I don’t read the ads, how will I stay up-to-date with what’s going

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LisBiz Strategies: Eight mistakes that will kill your business

September 14/21; Volume 30/Number 7 By Lisbeth Calandrino If you don’t treat your customers the right way, it will kill your business. Flooring dealers tend to make assumptions about customers that end up dramatically hurting their businesses. If you or your staff are guilty of any of the following mistakes, it would be wise to correct them. “One size fits all” in email marketing. This does not work. In fact,

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    LisBiz Strategies: Seven lessons I learned from Home Depot

LisBiz Strategies: Seven lessons I learned from Home Depot

August 31/September 7; Volume 30/Number 6 By Lisbeth Calandrino Many of you are thinking I’ve become a traitor, but 25 years ago—when Home Depot was just beginning to be a force in the marketplace—I learned a big lesson. The original Home Depot no longer exists, but what made it great sill works. It’s all about understanding your competitors and getting out of your comfort zone. Your competitors will show you

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LisBiz Strategies: Who is driving your ‘be back’ bus?

Aug. 17/24; Volume 30/Number 5 By Lisbeth Calandrino How many times have you told yourself, “I know they’ll be back,” after potential customers leave your store? If you are a good salesperson, you probably spend time educating the customer, explain why your store is the right fit for her and are as charming as you can be. The next thing you know, she is heading out the door saying, “I’ll be

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LisBiz Strategies: Email marketing still works

Aug. 3/10; Volume 30/Number 4 By Lisbeth Calandrino Some would have you believe that email marketing is dead and has been replaced by social media, but this is not so. According to McKinsey & Co., an American management and consulting firm, email marketing is 40 times more efficient than Facebook and Twitter combined. The real problem seems to be obtaining customers’ email addresses. Instead of just asking for their email addresses,

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    LisBiz Strategies: You’re going to need a bigger closet

LisBiz Strategies: You’re going to need a bigger closet

June 8/15, 2015; Volume 30/Number 1 By Lisbeth Calandrino The headline for this column refers to the tagline of DSW, the high-end discount/off-price shoe store. In the last few years, several well known discount stores have disappeared, but it appears this market is starting to grow again, this time with different players as Macy’s and Kohl’s are both testing new venues. Why have an off-price store? “For brands, the discount

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LisBiz Strategies: The changing of the guard

April 13/20, 2015; Volume 29/Number 1 By Lisbeth Calandrino Retailers have asked what to do when customers come into their businesses and only want to speak with the owner. As I sit down to write, “The Apprentice” is on television and Donald Trump is introducing his family. No one apologizes for their ages or interferes with their ideas. But in the real world, customers seem to always want to speak

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LisBiz Strategies: Coverings can help you step out of the box

April 27/May 4, 2015; Volume 29/Number 2 By Lisbeth Calandrino If you’ve come to know me over the years, you know I come from the “soft side” of the industry. When I was in the flooring and furniture business years ago, tile and difficult surface installers were hard to come by in upstate New York, where I’m based. Rather than deal with the problem or look at the trends, we

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LisBiz Strategies: How often should you keep in touch?

May 11/18, 2015; Volume 29/Number 3 By Lisbeth Calandrino Over the last year I have been working with FollowYourCustomer.com, an automated marketing system that is programmed to “touch” your customers as many times as you would like. I’ve received several calls on the subject, and it seems everyone wants to know how many touches there should be in a successful marketing plan. The answer is it depends on how much

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Floor Covering News

Press Release

Armstrong unveils enhancements to flagship residential website

Lancaster, Pa.—Armstrong Flooring has launched key enhancements to its website with new and improved features to help guide homeowners through all stages of the buying journey—getting started, inspiration and ideas, product information,

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Cali Bamboo names Jackson president

San Diego—Cali Bamboo has named Doug Jackson president of the company. Jackson, an industry veteran, draws from over 20 years in the flooring business, most recently as the vice president of

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Domotex asia/Chinafloor brings back popular features

Shanghai, China—To commemorate the 20th anniversary of Domotex asia/Chinafloor, show organizers will reintroduce the widely popular InnovAction Flooring Campaign, Materia and cadex educational conferences. “InnovAction is a snapshot of the

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