Search Results for "LisBiz strategies"

Lisbiz strategies: Do I really have to like my customers, too?

Volume 27/Number 6; July 8/15, 2013 By Lisbeth Calandrino I recently went to a grand opening for a new product and started talking to a retailer. “Walk-in traffic just isn’t the same,” he said. “What can I do to bring in customers?” This is, of course, one my favorite topics and gives me the opportunity to talk about all those wonderful events successful retailers are hosting.

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Lisbiz Strategies: If Martha Stewart can do it, why can’t you?

By Lisbeth Calandrino July 22/29, 2013; Volume 27/Number 7 I’m a die-hard fan of the radio show, “Car Talk.” I listen to “the brothers” weekly. I have all of their podcasts and actually listen while I’m working out at the gym. I tune in to the show every week, but I didn’t realize it had gone off the air in June 2012 (now reruns are aired). If you haven’t listened,

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    lisbiz strategies: Negotiation skills and sales training

lisbiz strategies: Negotiation skills and sales training

by Lisbeth Calandrino I recently completed some customer service training, and one of the modules was about negotiation. Many participants wanted to know why they need negotiation training. I clarified it will help explain how people make decisions. In the book Getting to Yes, Roger Fisher, William Ury and Bruce Patton suggest that to get what you want you must separate yourself from the problem. We all know in order

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Lisbiz strategies: A website isn’t enough

Volume 26/Number 25; April 29/May 6, 2013 By Lisbeth Calandrino There was a time when your website was supposed to be the “end all, be all” to attracting customers. Smart business people realized having a website wasn’t enough; they needed more content and contact with their customers. Business owners are now writing blogs or having someone do it for them. The key is to keep a fresh presence for customers and

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    Lisbiz strategies: How to tell exactly who’s a customer

Lisbiz strategies: How to tell exactly who’s a customer

Volume 26/Number 22; March 18/25, 2013 “How do I get more customers through my door?” is the frantic cry of most retailers. In the old days, we convinced ourselves anyone who came through the door was a sale. Owners told salespeople, “No one comes into a floor covering store to look; they’re all buyers and you need to sell them!”

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    lisbizstrategies: Will the real Oscar customers stand up?

lisbizstrategies: Will the real Oscar customers stand up?

by:  Lisbeth Calandrino Volume 26/Number 21; March 4/11, 2013 Every business struggles with finding customers. When times are tough, the instinct is to go find new buyers. Unfortunately, the cost of acquiring new customers could be five times more than retaining current ones. In addition, the average business loses 10% of its customers yearly. Getting new customers is important, but it’s obvious the gold is in the ones who know and

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    Surfaces 2016 education features FCNews columnists

Surfaces 2016 education features FCNews columnists

Jan 18/25; Volume 30/Number 15 Some of the most well known experts in flooring also happen to be regular Floor Covering News columnists. To gain additional insight from these industry gurus, review these Surfaces educational sessions and be sure to work them into your busy show schedule. It will be time well spent. David Romano, author of Survey Says “Do You Run Your Sales Team or Do They Run You?”

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    FCNews to sponsor Surfaces education program for sixth year

FCNews to sponsor Surfaces education program for sixth year

Industry experts continue to share knowledge to contribute to retailer success Hicksville, N.Y.—FCNews for the sixth consecutive year will be the exclusive sponsor of the flooring portion of The International Surface Event (TISE) education program, which will be held Jan. 19–22 at the Mandalay Bay Convention Center in Las Vegas. Featuring 45 flooring-specific courses geared toward retailers and distributors, many being offered at the show for the first time, the

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    FCNews to sponsor education program for fifth year

FCNews to sponsor education program for fifth year

January 5/12, 2015; Volume 28/Number 14 FCNews for the fifth consecutive year be the exclusive sponsor of the flooring portion of The 2015 International Surface Event (TISE) education program, which will be held Jan. 20–23 at the Mandalay Bay Convention Center in Las Vegas. Featuring 45 flooring-specific courses geared towards retailers and distributors, many being offered at the show for the first time, the program offers something for everyone. (For

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    Columns

Columns

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Floor Covering News

Press Release

Daltile Gallery hosts hundreds at annual NeoCon luncheon

Chicago—Daltile’s Chicago Design Gallery recently welcomed over 500 architects, designers and other customers to its annual “Parked At NeoCon” lunch event. Held every year during the international NeoCon commercial design

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Milliken to increase prices for commercial carpet

Spartanburg, SC—Milliken will initiate a 4% to 6% price increase for its commercial soft surface flooring to take effect August 7. The initiative includes its North American portfolio of commercial

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NeoCon 2017 sees increase in attendance

Chicago—NeoCon yet again proved that it is the world’s premier platform for commercial design as it took over The Mart from June 12-14. Registered attendance rose 7% over the 2016

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