Volume 26/Number 25; April 29/May 6, 2013 By Lisbeth Calandrino There was a time when your website was supposed to be the “end all, be all” to attracting customers. Smart business people realized having a website wasn’t enough; they needed more content and contact with their customers. Business owners are now writing blogs or having someone do it for them. The key is to keep a fresh presence for customers and
Search Results for "LisBiz strategies"
Volume 26/Number 22; March 18/25, 2013 “How do I get more customers through my door?” is the frantic cry of most retailers. In the old days, we convinced ourselves anyone who came through the door was a sale. Owners told salespeople, “No one comes into a floor covering store to look; they’re all buyers and you need to sell them!”
by: Lisbeth Calandrino Volume 26/Number 21; March 4/11, 2013 Every business struggles with finding customers. When times are tough, the instinct is to go find new buyers. Unfortunately, the cost of acquiring new customers could be five times more than retaining current ones. In addition, the average business loses 10% of its customers yearly. Getting new customers is important, but it’s obvious the gold is in the ones who know and
Jan 18/25; Volume 30/Number 15 Some of the most well known experts in flooring also happen to be regular Floor Covering News columnists. To gain additional insight from these industry gurus, review these Surfaces educational sessions and be sure to work them into your busy show schedule. It will be time well spent. David Romano, author of Survey Says “Do You Run Your Sales Team or Do They Run You?”
Industry experts continue to share knowledge to contribute to retailer success Hicksville, N.Y.—FCNews for the sixth consecutive year will be the exclusive sponsor of the flooring portion of The International Surface Event (TISE) education program, which will be held Jan. 19–22 at the Mandalay Bay Convention Center in Las Vegas. Featuring 45 flooring-specific courses geared toward retailers and distributors, many being offered at the show for the first time, the
January 5/12, 2015; Volume 28/Number 14 FCNews for the fifth consecutive year be the exclusive sponsor of the flooring portion of The 2015 International Surface Event (TISE) education program, which will be held Jan. 20–23 at the Mandalay Bay Convention Center in Las Vegas. Featuring 45 flooring-specific courses geared towards retailers and distributors, many being offered at the show for the first time, the program offers something for everyone. (For