Search Results for "LisBiz strategies"

LisBiz strategies: Guess who just became your loyal customer?

Oct. 7/14 2013; Volume 27/number 12 By Lisbeth Calandrino Most businesses realize they should connect with their past customers; I believe some past customers are more valuable than others.

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LisBiz Strategies: Engaging employees translates into money

Sept. 16/23 2013; Volume 27/number 11 By Lisbeth Calandrino Statistics tell us a lot of customers walk away because of employee indifference. In the age of “a store on every block” as well as the Internet, you can’t afford to have indifferent employees. It may be time to review with your employees the value of a lifetime customer. Particularly because it’s no longer “word of mouth” that keeps us going,

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LisBiz Strategies: What is the moment of truth for your customer?

September 2/9 2013; Volume 27/number 10 By Lisbeth Calandrino With technology changing almost daily, many retailers are not sure what to do next. In today’s hyper-competitive retail environment, marketers have to contend for your customers’ attention both online and off. Marketers have coined the term “zero moment of truth” or  “ZMOT” to describe this new reality. This is where customers go and begin a discovery process about the products they

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    Lisbiz strategies: Did you forget me? I used to be your customer

Lisbiz strategies: Did you forget me? I used to be your customer

August 19/26 2013; Volume 27/number 9 By Lisbeth Calandrino I’ve been a member of the YMCA for eight years. For most of those years, I’ve been there at least five days a week. I know lots of the staff and trainers by name since I interned at the YMCA to complete my requirements for my personal trainer certificate.

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Lisbiz strategies: Do I really have to like my customers, too?

Volume 27/Number 6; July 8/15, 2013 By Lisbeth Calandrino I recently went to a grand opening for a new product and started talking to a retailer. “Walk-in traffic just isn’t the same,” he said. “What can I do to bring in customers?” This is, of course, one my favorite topics and gives me the opportunity to talk about all those wonderful events successful retailers are hosting.

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Lisbiz Strategies: If Martha Stewart can do it, why can’t you?

By Lisbeth Calandrino July 22/29, 2013; Volume 27/Number 7 I’m a die-hard fan of the radio show, “Car Talk.” I listen to “the brothers” weekly. I have all of their podcasts and actually listen while I’m working out at the gym. I tune in to the show every week, but I didn’t realize it had gone off the air in June 2012 (now reruns are aired). If you haven’t listened,

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    lisbiz strategies: Negotiation skills and sales training

lisbiz strategies: Negotiation skills and sales training

by Lisbeth Calandrino I recently completed some customer service training, and one of the modules was about negotiation. Many participants wanted to know why they need negotiation training. I clarified it will help explain how people make decisions. In the book Getting to Yes, Roger Fisher, William Ury and Bruce Patton suggest that to get what you want you must separate yourself from the problem. We all know in order

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Lisbiz strategies: A website isn’t enough

Volume 26/Number 25; April 29/May 6, 2013 By Lisbeth Calandrino There was a time when your website was supposed to be the “end all, be all” to attracting customers. Smart business people realized having a website wasn’t enough; they needed more content and contact with their customers. Business owners are now writing blogs or having someone do it for them. The key is to keep a fresh presence for customers and

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    Lisbiz strategies: How to tell exactly who’s a customer

Lisbiz strategies: How to tell exactly who’s a customer

Volume 26/Number 22; March 18/25, 2013 “How do I get more customers through my door?” is the frantic cry of most retailers. In the old days, we convinced ourselves anyone who came through the door was a sale. Owners told salespeople, “No one comes into a floor covering store to look; they’re all buyers and you need to sell them!”

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    lisbizstrategies: Will the real Oscar customers stand up?

lisbizstrategies: Will the real Oscar customers stand up?

by:  Lisbeth Calandrino Volume 26/Number 21; March 4/11, 2013 Every business struggles with finding customers. When times are tough, the instinct is to go find new buyers. Unfortunately, the cost of acquiring new customers could be five times more than retaining current ones. In addition, the average business loses 10% of its customers yearly. Getting new customers is important, but it’s obvious the gold is in the ones who know and

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    Surfaces 2016 education features FCNews columnists

Surfaces 2016 education features FCNews columnists

Jan 18/25; Volume 30/Number 15 Some of the most well known experts in flooring also happen to be regular Floor Covering News columnists. To gain additional insight from these industry gurus, review these Surfaces educational sessions and be sure to work them into your busy show schedule. It will be time well spent. David Romano, author of Survey Says “Do You Run Your Sales Team or Do They Run You?”

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    FCNews to sponsor Surfaces education program for sixth year

FCNews to sponsor Surfaces education program for sixth year

Industry experts continue to share knowledge to contribute to retailer success Hicksville, N.Y.—FCNews for the sixth consecutive year will be the exclusive sponsor of the flooring portion of The International Surface Event (TISE) education program, which will be held Jan. 19–22 at the Mandalay Bay Convention Center in Las Vegas. Featuring 45 flooring-specific courses geared toward retailers and distributors, many being offered at the show for the first time, the

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    FCNews to sponsor education program for fifth year

FCNews to sponsor education program for fifth year

January 5/12, 2015; Volume 28/Number 14 FCNews for the fifth consecutive year be the exclusive sponsor of the flooring portion of The 2015 International Surface Event (TISE) education program, which will be held Jan. 20–23 at the Mandalay Bay Convention Center in Las Vegas. Featuring 45 flooring-specific courses geared towards retailers and distributors, many being offered at the show for the first time, the program offers something for everyone. (For

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Columns

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Floor Covering News

Press Release

Armstrong unveils enhancements to flagship residential website

Lancaster, Pa.—Armstrong Flooring has launched key enhancements to its website with new and improved features to help guide homeowners through all stages of the buying journey—getting started, inspiration and ideas, product information,

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Cali Bamboo names Jackson president

San Diego—Cali Bamboo has named Doug Jackson president of the company. Jackson, an industry veteran, draws from over 20 years in the flooring business, most recently as the vice president of

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Domotex asia/Chinafloor brings back popular features

Shanghai, China—To commemorate the 20th anniversary of Domotex asia/Chinafloor, show organizers will reintroduce the widely popular InnovAction Flooring Campaign, Materia and cadex educational conferences. “InnovAction is a snapshot of the

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