Tag "brands"

    Shaw merges Anderson, Tuftex brands into one

Shaw merges Anderson, Tuftex brands into one

November 20/27, 2017: Volume 32, Issue 12 Combined entity to make debut at Surfaces By Reginald Tucker   Dalton–What has been rumored for months is now confirmed. Shaw Floors, parent company of the venerable Anderson Hardwood and Tuftex brands, has announced plans to merge the two with the combined entity to be called Anderson Tuftex. The change is effective Jan. 1, 2018. For Shaw, the deal made sense because both

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Lisbiz Strategies: Your brand reflects you and your values

August 14/21: Volume 32, Issue 5 By Lisbeth Calandrino Brands have been around forever, but the theory of branding has changed. It used to be that bigger was better and the louder you shouted the more attention you got. Remember when Coca Cola owned the soft drink market? Sure, they still have a huge market share but have big and new competitors. They’ve been sharing the market for a while

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    Gerflor united three brands in one place

Gerflor united three brands in one place

Chicago—Gerflor USA, Sport Court and Connor Sports came together recently at its first-ever combined sales meeting since joining forces under the Gerflor umbrella in 2014. The meeting was held with the goal of energizing and empowering the company’s all-star sales force to share best practices, cementing their commitment to customer service and success. “With our recent transition to operating together, face-to-face engagement is invaluable,” said Benjamin Bachman, Gerflor USA’s chief

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    Brand power remains key to success

Brand power remains key to success

by Matthew Spieler It has often been said a brand provides an avenue to success for everyone involved in it—from the manufacturer of the product to the retailer who not only sells it but combines its own brand into the selling picture to the end user who connects to the brand’s message or image. The latest global study on brands and their overall affect on business shows even during this

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    More brands joining Instagram – and with good reason

More brands joining Instagram – and with good reason

by Steve Olenski, via socialmediatoday.com Perhaps it’s the “Pinterest Effect” – the social media network that is all about the visual side of life. But more and more brands, especially the big boys on the brand block, are joining Instagram – the mobile only app that, as per Wikipedia “allows users to take a photo, apply a digital filter to it, and then share it with other Instagram users they are connected

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    How brands help retailers close sales

How brands help retailers close sales

Brands are considered an interface between the company that makes the product and the end user. People can more easily identify a range of offerings if they have recognized labels, which, in turn, boosts sales for retailers, experts say. In addition, branded products can command premiums since they are considered a step above commodities in the consumer’s eyes.

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Floor Covering News

Press Release

Aspecta by Metroflor translates Declare labels

Norwalk, Conn.—Metroflor has published all the Declare labels for its Aspecta LVT commercial range in five languages: Spanish, French, Italian, German and Dutch. Rochelle Routman, Metroflor chief sustainability officer, who

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NeoCon celebrates 50 years of tomorrow’s design

Chicago—Registration is now open for the 50th edition of NeoCon, the world’s leading platform and most important event of the year for the commercial design industry. NeoCon 50 will take

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Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

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