Tag "cork"

    Cork: Retailers position product as environmental option

Cork: Retailers position product as environmental option

August 14/21: Volume 32, Issue 5 By Lindsay Baillie   Cork continues to present itself as an environmentally friendly product with a multitude of benefits and performance characteristics. In addition to being a “green” product, cork provides warmth and comfort underfoot, sound and noise reduction as well as long-term performance. The product’s green story is especially important for retailers looking to position cork as an alternative to other types of

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    Obit: Americo Amorim

Obit: Americo Amorim

Americo Amorim, known as the King of Cork for building his fortune on cork stoppers and believed to be Portugal’s wealthiest man, has died. He was 82. Amorim’s fortune was recently estimated by Forbes at 4.4 billion euros ($5 billion). His company, Corticeira Amorim, is the world leader in cork production. The board of directors of his Corticeira Amorim Group announced his death, adding a statement to their website to

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    Torlys launches new CorkWood product

Torlys launches new CorkWood product

Toronto, Canada—Torlys has launched a new type of flooring called CorkWood. The product is a specially engineered floor that has been created to bring together all the best features and benefits of other types of floors in one superior, all-inclusive product—combining the look of wood, the durability of laminate and the comfort of cork. The top layer of Torlys CorkWood is made of a high-definition digitally printed compressed layer of

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    Bamboo, cork intros offer flair for the  dramatic

Bamboo, cork intros offer flair for the dramatic

March 27/April 3, 2017: Volume 31, Issue 21 By Ken Ryan   As sub-segments of the hardwood flooring category, cork and bamboo are heralded for their eco-friendly attributes. Beyond their notable green characteristics, however, new cork and bamboo products are also renowned for their stunning visuals, durability, comfort underfoot and water-resistant properties. Following is an overview of some of the latest products cork and bamboo suppliers have to offer. Bamboo

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    Amorim Revestimentos invests 10 million euros in Hydrocork

Amorim Revestimentos invests 10 million euros in Hydrocork

São Paio de Oleiros, Portugal—After only two years of Hydrocork’s launch, Amorim Revestimentos is taking a significant step and investing 10 million euros in its production infrastructure and procedures. This new production unit will increase the response to a growing and more enlightened demand, increasing Amorim’s throughput capacity in over 43 million square feet of flooring per year. “This investment aims to increase capacity to produce Hydrocork but also to

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    Spring introductions unseen at Surfaces

Spring introductions unseen at Surfaces

March 13/20, 2017: Volume 31, Issue 20 By Ken Ryan   Surfaces served as the staging area for the bulk of new flooring introductions for 2017. However, there were many other noteworthy introductions of the spring that were not shown at the big show. Following are some of the spring introductions unseen at Surfaces. American OEM The company introduced 10 SKUs in its Covelo Canyon collection and eight offerings in

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    Torlys brings its innovation lab to Surfaces 2017

Torlys brings its innovation lab to Surfaces 2017

Las Vegas—Torlys will launch three new technology-driven collections at its Innovation Lab themed booth (#6033) at the 2017 Surfaces show in
Las Vegas: CorkWood digital print cork, EverWood Designer luxury vinyl and SuperSolid 6 hardwood. CorkWood is an engineered floor that offers the beauty of hardwood, the durability of laminate and the comfort of cork all in one floor. The top layer is made of hi-definition digitally printed compressed cork in

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    Cork: Product positioning is key to optimizing sales opportunities

Cork: Product positioning is key to optimizing sales opportunities

August 22/29, 2016; Volume 31, Number 5 By Reginald Tucker The benefits and performance attributes of cork are well documented: The product provides comfort underfoot, sound/noise reduction and impact resistance. Plus, its reputation as a renewable resource makes it an environmentally friendly product category. However, the product cannot sell itself; it requires product knowledge, creativity and a consultative sales approach. Following are some tips from cork manufacturers. “The most successful

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    Wicanders offerings earn accolades

Wicanders offerings earn accolades

São Paio de Oleiros, Portugal—Authentica, the latest flooring range from the Wicanders’ premium brand, has been selected to appear on the shortlist of Muuuz International Awards in the Natural Floor Covering category. Organized by ArchiDesignclub and d’a magazine, this is a top architecture and interior design international event that this year has recognized 33 products from 15 different countries. The Authentica series from Amorim Revestimentos (Wicanders’ parent company) stood out

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    Wood: Bamboo, cork intros look to share in the spotlight

Wood: Bamboo, cork intros look to share in the spotlight

March 28/April 4, 2016; Volume 30, Number 20 By Reginald Tucker Domestic exotics, wider and longer planks, and wire-brushed offerings dominated much of the spotlight at many of the recent national and regional trade shows. But it’s important not to overlook the numerous innovations and advancements taking place in two other bona fide sub-segments of the hardwood category: cork and bamboo. From fresh colors and stains to enhanced surface treatments

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    Amorim takes enhanced approach to composites

Amorim takes enhanced approach to composites

Cork core offers differentiated bells and whistles March 14/21, 2016; Volume 30, Number 19 By Steven Feldman Porto, Portugal—In a world that has become flooded with different variations of waterproof flooring products, retailers are finding it difficult to find discernible differences between the new products and names in which manufacturers are branding them. The one commonality: to grab their share of a market pioneered a few years ago by USFloors

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    Cork: Combination of technology, natural attributes create durable, quality floors

Cork: Combination of technology, natural attributes create durable, quality floors

Aug. 17/24; Volume 30/Number 5 By Nadia Ramlakhan Although cork floors have gained popularity in the U.S. over the last 100 years, they have actually been in use for well over 300 years in Europe, where the product first originated. In fact, despite cork’s rocky start and reduced usage in the U.S., some cork floors installed in high-traffic areas like government buildings, banks and churches are still in service today, proving

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    Wicanders introduces Hydrocork

Wicanders introduces Hydrocork

Paio de Oleiros, Portugal—Wicanders, the premium brand of Amorim Revestimentos, has introduced Hydrocork in the U.S. after its initial success in Europe earlier this year. Hydrocork is an innovative engineered product that combines premium LVT with waterproof cork featuring maximum durability and up to 51% noise reduction. Hydrocork is available in 48 x 5 ¾ planks and ranges from light shades of white and gray to intense tones of brown

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    Expanding the visual capabilities of cork

Expanding the visual capabilities of cork

April 13/20, 2015; Volume 29/Number 1 By Amanda Haskin  Manufacturers have been touting cork’s benefits for years, namely its durability, comfort, sound control, thermal capabilities and, of course, its green and sustainable properties. But to their bafflement, this category has not picked up as quickly in the U.S. as it has in other countries, where cork is a well-known and respected product. Bo Barber, vice president of marketing and business

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    Ecore introduces heritage cork brand to ECF product offering

Ecore introduces heritage cork brand to ECF product offering

Lancaster, Pa.—Ecore, a company that transforms reclaimed waste into unique performance surfaces, is proud to introduce Dodge Cork to the Ecore Commercial Flooring (ECF) brand. The Dodge Cork product collection includes The Original Collection and The Luxe Collection. “Ecore has been producing cork products since the company’s inception as Dodge Cork in 1871,” said Arthur Dodge III, president and CEO of Ecore International. “In the 1970s, Ecore began selling its

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Floor Covering News

Press Release

Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

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WF Taylor, Smell Away Solutions form strategic alliance

Overland Park, Kansas—WF Taylor and Smell Away Solutions have established a strategic relationship for Taylor to distribute the Smell Zapper line of odor elimination products throughout the United States. WF

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WFCA, ESR Commercial become partners

Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of

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