Tag "dealers"

    Aligned groups strive to give retailers a competitive edge

Aligned groups strive to give retailers a competitive edge

January 8/15, 2018, Volume 33, Issue 15 By Lindsay Baillie   Differentiation is key for the success of an independent flooring retailer. While this is often no simple task, flooring retailers do not have to do it alone. Various flooring organizations from distributors, manufacturers and buying groups are available to help retailers not only survive but thrive in an increasingly competitive marketplace. Distributor group Haines Loyalty Club (HLC) aims to

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WFCA, ESR Commercial become partners

Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of experience, ESR offers a multitude of real estate services for clients of all sizes whether opening their first location, expanding or relocating. ESR services include identifying, researching and analyzing potential sites for expansion or new locations, negotiating lease and purchase

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    Does Amazon pose a threat to flooring? Dealers say: ‘bring it on!’

Does Amazon pose a threat to flooring? Dealers say: ‘bring it on!’

January 8/15, 2018: Volume 33, Issue 15 By Ken Ryan   What if you’re a flooring retailer and you wake up tomorrow with the news that Amazon has entered your space. It’s an unlikely event, but not completely far-fetched—not the way things are going for the online giant. Amazon has been shaking up the retail landscape over the last few years and may not be done. Besides Whole Foods, which

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    Voting now open for Award of Excellence contest

Voting now open for Award of Excellence contest

Hicksville, N.Y.—Voting for FCNews’ Award of Excellence contest is now open. Now in its 22nd year, the Award of Excellence has become the premier manufacturer recognition program in the floor covering industry. Why? Because they are voted on by customers whose only motivation is to recognize those who perform flawlessly in every aspect of their business. Cosponsored by the Informa, the owners of The International Surface Event, the Award of Excellence is

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    National Floorcovering Alliance: Spirited discussions on thorny issues set the tone

National Floorcovering Alliance: Spirited discussions on thorny issues set the tone

October 23/30, 2017: Volume 32, Issue 10 By Steven Feldman   Newport, R.I.—The National Floorcovering Alliance (NFA) is 42 retailers and 256 storefronts strong, representing a collective $1.1 billion in annual sales. But the issues these dealers face every day are no different than every other flooring retailer; in fact, it can be argued that their sheer size creates an even greater depth of challenge than most. The key topics

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    Armstrong Flooring raises Airbase dealers to ‘Elite’ status

Armstrong Flooring raises Airbase dealers to ‘Elite’ status

Lancaster, Pa.—Armstrong Flooring has announced that all 12 AirBase Carpet and Tile superstore locations have achieved Elite Retailer status. The retailers serve markets in Delaware, Pennsylvania, Maryland, South Jersey and South Carolina. “We are proud to recognize and thank AirBase for their continuing excellence and commitment to the Armstrong Flooring Elite Program,” said Tom Cole, senior channel marketing manager, aligned retail, Armstrong Flooring. “They are consistently on the forefront of

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    Credit: Financing options benefit retailers, consumers

Credit: Financing options benefit retailers, consumers

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   With competition for the consumer’s disposable dollars heating up in the home improvement retail sector, more floor covering dealers are relying on credit programs to gain an advantage. These financing options not only provide consumers with more flexibility in making their purchases, but they also open the gateway to bigger tickets for floor covering retailers. According to a recent

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    Technology: Xintory.com 2.0—More products, improved functionality

Technology: Xintory.com 2.0—More products, improved functionality

October 9/16, 2017: Volume 32, Issue 9 By Reginald Tucker   Earlier this year the flooring industry got its first look at Xintory.com, a web-based B2B portal designed strictly for manufacturers, distributors, dealers and installers to sell and buy overstocks, drops and specials (FCNews, Feb. 27/ March 6, 2017). The objective, according to Larry Feldman, the 30-year floor covering industry veteran who founded the company, was to provide a marketplace

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    Beyond flooring: Daltile countertop program—A new revenue stream for retailers

Beyond flooring: Daltile countertop program—A new revenue stream for retailers

October 9/16, 2017: Volume 32, Issue 9   Floor covering retailers are constantly seeking fresh ways to boost their bottom line, whether it’s expanding product offerings or entering new businesses altogether. To that end, with this issue FCNews launches its exclusive partnership with Dal-Tile, a major player in the countertop segment, in producing an ongoing editorial series that demonstrates how retailers can make money via this lucrative category. A profitable

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    Digital Marketing: Ready-made outreach programs at dealers’ fingertips

Digital Marketing: Ready-made outreach programs at dealers’ fingertips

October 9/16, 2017: Volume 32, Issue 9 By Lindsay Baillie   Most retailers know they have to invest in digital marketing. However, not all dealers have the time or resources to run an effective digital campaign. While various marketing companies are available to provide digital help, flooring manufacturers are also stepping up to assist retailers. Following is a sampling of some of the digital marketing initiatives currently available for retailers

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    Mohawk anniversary event supports dealers

Mohawk anniversary event supports dealers

September 11/18, 2017: Volume 32, Issue 7   Mohawk’s Anniversary Sale, which began Sept. 17 and runs through Oct. 28, offers its Floorscapes and ColorCenter Elite dealers a veritable smorgasbord of discounts, rebates, rewards and digital tools to generate store traffic and convert a higher rate of sales. Among the selling incentives: a $500 instant rebate coupon offer, 50% off sale on promotional products and triple advantage reward points. The

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    Private-label programs support distributors, dealers

Private-label programs support distributors, dealers

August 28/September 4: Volume 32, Issue 6 By Reginald Tucker   For many floor covering distributors, private-label programs provide opportunities to differentiate themselves in a marketplace or region where competing companies might offer the same, or similarly constructed, products. By that same token, some specialty retailers—particularly those who are buying group members—see private-label offerings as a way to compete against the big boxes that often carry well-known manufacturer brands. While

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    Technology: Mohawk’s Omnify program drives results for retailers

Technology: Mohawk’s Omnify program drives results for retailers

Web-based solutions, tools aim to boost dealers’ online presence August 28/September 4: Volume 32, Issue 6 By Lindsay Baillie   Mohawk’s Omnify, a program introduced at the company’s Solutions conference last year, is beginning to make an impact on dealers’ online initiatives. The program, named for its ability to provide “omni-channel solutions,” aims to simplify digital marketing by capturing and tracking leads, and streamlining social media publishing and search engine

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Marketing mastery: Cutting the ropes that are tying you down

August 14/21: Volume 32, Issue 5 By Jim Augustus Armstrong   (Second of three parts) Picture a hot air balloon lifting off the ground, but it can’t go higher than 60 feet because of the rope holding it down. The balloon is your business, and the rope is how many hours you can physically work each week. Your business wants to soar, but eventually you reach the end of your

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Lisbiz Strategies: Your brand reflects you and your values

August 14/21: Volume 32, Issue 5 By Lisbeth Calandrino Brands have been around forever, but the theory of branding has changed. It used to be that bigger was better and the louder you shouted the more attention you got. Remember when Coca Cola owned the soft drink market? Sure, they still have a huge market share but have big and new competitors. They’ve been sharing the market for a while

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Floor Covering News

Press Release

Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

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WF Taylor, Smell Away Solutions form strategic alliance

Overland Park, Kansas—WF Taylor and Smell Away Solutions have established a strategic relationship for Taylor to distribute the Smell Zapper line of odor elimination products throughout the United States. WF

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WFCA, ESR Commercial become partners

Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of

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