Tag "digital"

Guest column: The golden rule of software implementation

August 28/September 4: Volume 32, Issue 6 By Wes Dillingham   (First of two parts) One of the biggest mistakes companies make when buying and implementing software is not approaching it as change first. It’s important to keep in mind that any software you plan to implement at your company is likely to present a major change to the day-to-day routine of your employees. In other words, if you are

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    Marketing Online: Turning negative reviews into positive outcomes

Marketing Online: Turning negative reviews into positive outcomes

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan   The above exchange between a would-be customer and specialty flooring retailer appeared on Yelp in June. While the complaint was relatively benign it nonetheless resulted in two dissatisfied customers walking away from a potential purchase. The flooring retailer in question usually receives favorable reviews on Yelp, so the complaint was out of character. Still, even the best flooring dealers

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    Rise in e-commerce concerns flooring retailers

Rise in e-commerce concerns flooring retailers

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan As e-commerce grows in the retail channel, specialty flooring retailers have expressed concern that online sales could negatively impact their business. It’s a subject that has many store owners and managers on edge. “Don’t get me going on this topic,” Ben Boss, owner of Boss Carpet One Floor & Home, Dixon, Ill., told FCNews. “Looking out 10 to 20 years,

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    M-D launches new corporate website

M-D launches new corporate website

Mississauga, Ontario, Canada—M-D Building Products has launched its new corporate website. The site functions as a one-stop space showcasing the company’s culture, values, history, career opportunities and manufacturing capabilities and aims to be a valuable source of information for all stakeholders, according to the company. The M-D Building Products site also provides an in depth look at the M-D business as a whole, representing the breadth of the company’s multiple

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    Creating Your Space joins with Google, Wordstream

Creating Your Space joins with Google, Wordstream

San Rafael, Calif.—Creating Your Space (CYS), a Google Partner, is participating in a conference hosted by Google and Wordstream live from New York. Layla Altman, search engine marketing director at Creating Your Space, was invited to attend this conference along with other paid search experts and strategists from Google and Wordstream. CYS has since developed and presented educational webinars based on the key takeaways resulting from this conference. “Our invitation

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NAFCD partners with JAST Media

Chicago—The North American Association of Floor Covering Distributors (NAFCD) has partnered with JAST Media, a Portland-based digital marketing agency that offers distributors and manufacturers comprehensive web marketing and branding solutions. The new partnership leverages JAST Media’s expertise and experience to assist in educating and informing NAFCD members on opportunities to leverage digital marketing to achieve sales goals and execute corporate strategy. JAST will deliver content and training to members via

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    Karndean Designflooring updates Floorstyle tool

Karndean Designflooring updates Floorstyle tool

Export, Pa.—Karndean Designflooring has released an updated version of its Floorstyle online design tool to include additional designflooring capabilities. Floorstyle is an interactive room viewer containing the company’s full product portfolio of wood and stone designs in a variety of room settings. The latest update to the tool allows retailers and consumers to insert design strips between both tiles and planks, and offers users the ability to blend up to

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Armstrong Flooring partners with BIMsmith

Lancaster, Pa.—Armstrong Flooring has partnered with BIMsmith to provide tools to help designers visualize and choose the best flooring for their projects. BIMsmith is a free, cloud-based platform that allows professionals to seamlessly combine manufacturer products into complete assemblies for Building Information Modeling (BIM) and share assemblies with those within their organization based on team or project type. “Professionals are looking for ways to better understand and communicate their designs,”

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    Dancik sells new ERP system to Premier Tile

Dancik sells new ERP system to Premier Tile

Cary, N.C.—Dancik has sold a 35-user SaaS license for Navigator, DNav-BI, DNav-Online, and DNav-EDI to Premier Tile—a distributor of tile, stone, LVP/LVT, brick and related accessories that serves retailers throughout the Midwest. Premier Tile has been utilizing its current ERP system since 2005, but concerns with hardware infrastructure, lack of future scalability and limited hosting options lead them to select a new business management solution. “Premier Tile chose Dancik for

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    RFMS biennial user conference draws record turnout

RFMS biennial user conference draws record turnout

May 22/29, 2017: Volume 31, Issue 25   Birmingham, Ala.—RFMS, developer of business management software for the flooring industry, held its biennial user conference here earlier this month. The two-day event drew a record turnout for an RFMS event with over 250 users from more than 115 companies traveling from the U.S., Canada and even New Zealand. Owners, managers and users learned about software developments, collaborated with industry peers and

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    Technology: Podium places online reviews front and center

Technology: Podium places online reviews front and center

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   Podium, a customer interaction platform, is looking to make it easier for flooring retailers to manage their online reviews and customer interaction. The company, which was founded in 2014 by Eric Rea and Dennis Steele, allows businesses to not only build and manage online reviews, but also drive interest with potential and existing customers through channels like text message.

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    Technology: Lead-generation programs aim to maximize retailers’ outreach efforts

Technology: Lead-generation programs aim to maximize retailers’ outreach efforts

May 22/29, 2017: Volume 31, Issue 25 By Lindsay Baillie   Digital lead generation and management systems are beginning to eat away at traditional forms of collecting leads as consumers continue to use their electronic devices to search and shop for products. As online shopping becomes easier and more popular, experts say it is crucial for businesses to capture leads online. To help the flooring retailer tap into digital lead

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    Burke named digital marketing coordinator for Mullican Flooring

Burke named digital marketing coordinator for Mullican Flooring

Johnson City, Tenn.—Mullican Flooring has appointed Heather Burke as digital marketing coordinator at the company’s headquarters here. In her new position, Burke will be responsible for creating, coordinating, executing and analyzing digital marketing campaigns to raise awareness of the Mullican Flooring brand. She will also assist with digital projects and data-driven initiatives, oversee web analytics, app design and search engine optimization, and develop content for the Mullican website and social

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WFCA revamps online presence to streamline communications, expand member benefits

Dalton, Ga.—The World Floor Covering Association (WFCA) has unveiled its new website, which is part of the association’s overall initiative to expand benefits for members and enhance communications. Along with an extensive line-up of carefully curated content presented in an easy-to-navigate user interface, the site incorporates many of the features previously available at the association’s separate retailer- and consumer-oriented sites. The new consolidated web address is wfca.org. The website offers

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    ProMat aims to ease specification process

ProMat aims to ease specification process

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   Pro Material Solutions (ProMat) was created as a way for commercial contractors, designers and architects to manage product data for any given project. “We are simply a database for the industry,” said Jerry Freeman, IIDA, president of ProMat. The company provides users with a plethora of tools including a project binder, a specification download button, a palette builder

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Floor Covering News

Press Release

InstaFloor partners with Duracryl

Farmers Branch, Texas—Duracryl International B.V. and InstaFloor N.A. have formed a partnership, whereby InstaFloor will support and market Corques Liquid Lino (CLL), a liquid self-leveling linoleum product, in the North

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Crossville launches new gauged porcelain tile panel collections

Crossville, Tenn.—Crossville has announced the introduction of two gauged porcelain tile products: Calce and Cava. Neutral colors and delicate nuances mark the face of Calce, a line inspired by wet

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INSTALL announces Canadian National Apprenticeship Competition winner

Glassboro, N.J.—The best floor covering apprentices in Canada recently convened in historic Charlottetown, Prince Edward Island, for a unique installation competition. Marking its 25th anniversary, the United Brotherhood of Carpenters

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