Tag "digital"

    Burke named digital marketing coordinator for Mullican Flooring

Burke named digital marketing coordinator for Mullican Flooring

Johnson City, Tenn.—Mullican Flooring has appointed Heather Burke as digital marketing coordinator at the company’s headquarters here. In her new position, Burke will be responsible for creating, coordinating, executing and analyzing digital marketing campaigns to raise awareness of the Mullican Flooring brand. She will also assist with digital projects and data-driven initiatives, oversee web analytics, app design and search engine optimization, and develop content for the Mullican website and social

0 comment Read Full Article

WFCA revamps online presence to streamline communications, expand member benefits

Dalton, Ga.—The World Floor Covering Association (WFCA) has unveiled its new website, which is part of the association’s overall initiative to expand benefits for members and enhance communications. Along with an extensive line-up of carefully curated content presented in an easy-to-navigate user interface, the site incorporates many of the features previously available at the association’s separate retailer- and consumer-oriented sites. The new consolidated web address is wfca.org. The website offers

0 comment Read Full Article
    ProMat aims to ease specification process

ProMat aims to ease specification process

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   Pro Material Solutions (ProMat) was created as a way for commercial contractors, designers and architects to manage product data for any given project. “We are simply a database for the industry,” said Jerry Freeman, IIDA, president of ProMat. The company provides users with a plethora of tools including a project binder, a specification download button, a palette builder

0 comment Read Full Article
    Marketing Online: 10 tips to help you create an effective social media strategy

Marketing Online: 10 tips to help you create an effective social media strategy

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   For many retailers, jumping into social media is similar to exploring uncharted territory. It is unfamiliar, time consuming and poses the risk of failure/getting lost. However, now more than ever, social media has become a crucial part of the consumer’s search for products and services. If you are not maintaining your presence on social media, you run the

0 comment Read Full Article

Marketing mastery: The power of social proof

March 13/20, 2017: Volume 31, Issue 20 By Jim Augustus Armstrong   “Wow,” I thought to myself. “If I ever need tax help I’m calling this guy.” I was in the waiting room of a local CPA, looking through a very plain, white binder filled with letters from his clients thanking him for getting them out of tax trouble. They raved about how he got their tax bills cut by

0 comment Read Full Article
    Technology: Emser Tile, Chameleon Power test virtual reality tool

Technology: Emser Tile, Chameleon Power test virtual reality tool

February 27/March 6, 2017: Volume 31, Issue 19 By Nicole Murray   Las Vegas—Emser Tile and Chameleon Power gave Surfaces attendees a “virtual” first look at an innovative tool that allows consumers to browse through products using high-tech goggles and sophisticated software. The program essentially lets users design their household in the virtual world to see what the final product will look like prior to purchase and installation. How it

0 comment Read Full Article
    Technology: Xintory links buyers and sellers of overstock goods

Technology: Xintory links buyers and sellers of overstock goods

February 27/March 6, 2017: Volume 31, Issue 19 By Reginald Tucker   Of the many challenges facing the flooring industry, dealing with excess inventory, seconds, drops and outdated samples is high on the list. This should come as no surprise given the relatively high rate of product turnover in flooring. However, one company has developed an innovative, high-tech solution to this perennial problem. Brooklandville, Md.-based Xintory (short for “inventory exchange”)

0 comment Read Full Article

Shaw Floors teams with Lead Tool to help retailers drive store traffic and sales

Dalton, Ga.—Shaw Floors has recently partnered with Lead Tool, a leading cloud-based sales enablement and customer relationship management (CRM) software platform. A relationship with Lead Tool means Shaw retailers will have access to the company’s platform designed to provide a superior buying experience for consumers, driving both new and repeat business for Shaw’s retail partners. Lead Tool is perfect for those retailers wanting access to cutting-edge technology in order to

0 comment Read Full Article
    Mohawk’s Omnify gives dealers proven tools to succeed

Mohawk’s Omnify gives dealers proven tools to succeed

December 5/12, 2016; Volume 31, Number 13          By Steven Feldman Mohawk is gearing up for 2017 by arming its aligned dealers with a bevy of tools to help them effectively battle in an increasingly competitive retail landscape. Aside from a plethora of new product innovations across its soft and hard surface platforms, Mohawk is unveiling a new marketing innovation that will enable aligned dealers to easily integrate their in-store experience

0 comment Read Full Article
    Mohawk becomes Google Partner

Mohawk becomes Google Partner

Calhoun, Ga—Mohawk is the first U.S. manufacturer as well as the first company in the flooring industry to become a Google Partner—a certification of excellence in digital marketing. Google Partners are considered trusted online experts who are qualified and certified to manage the online marketing of other businesses. As a digital leader in the flooring industry, Mohawk already provides a comprehensive and successful suite of digital marketing tools to its

0 comment Read Full Article

Floor Covering News

Press Release

WFCA University adds to destination training, online offering

Dalton, Ga.–In response to a recent membership drive and member demand, World Floor Covering Association (WFCA) has expanded its University course offerings with extended online training modules and destination camps

Read More

Briney to retire from Innocor

Red Bank, N.J.—Jeff Briney, senior vice president of Innocor Foam Technologies (IFT), will be retiring at the end of June 2017. As senior vice president, Briney led Innocor’s commercial division,

Read More

Mannington enhances Restoration collection with SpillShield

Salem, N.J.—Mannington’s laminate flooring is adding “moisture resistant” to its list of attributes with the company’s Restoration collection, which now has enhanced performance with SpillShield technology. SpillShield is an innovative

Read More