Tag "digital"

QFloors unveils updates, additions at Surfaces

Las Vegas—QFloors generated notice at Surfaces, as the flooring software company showcased new products, features and technologies. “Our booth was flooded with people, both current and potential customers, who wanted to learn more about our new commercial, mobile and cloud products,” said Chad Ogden, president, QFloors. “We are really excited about these new and unique offerings, and I think the word has gotten out.” Following its partnership with MeasureSquare, QFloors

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    Creating Your Space, Google partner at TISE 2018

Creating Your Space, Google partner at TISE 2018

San Rafael, Calif.—Shail Choksi, Google agency development manager, will be participating in Creating Your Space’s (CYS) panel discussion during the company’s educational seminar at Surfaces 2018, Jan. 29 at 1:40 p.m. The session, “How to Maximize Your Online Marketing Presence,” will focus on the contemporary digital advertising landscape and how businesses can effectively capitalize on these trends. The panel of retail flooring dealers and the Google strategists will be facilitated

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    Creating Your Space introduces new features

Creating Your Space introduces new features

San Rafael, Calif.—Creating Your Space is introducing a host of innovations for 2018. These introductions include programmatic advertising, YouTube advertising, a “More Like This” feature as well as an e-commerce platform. The company’s programmatic advertising aims to help dealers reach new consumers across the web with banner ads utilizing behavioral data and intent-based targeting. This technology analyzes consumer’s behavior on a dealer’s website and then finds new audiences similar to

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WFCA partners with Mill Creek Media Group

Dalton, Ga.—In an effort to help member constituents stay on top of their game in today’s competitive business landscape, WFCA has aligned itself with another organization whose mission is to help retailers expand and enhance their business presence with desired audiences. Mill Creek Media Group, based in Rocky Face, Ga., offers services in a wide array of marketing and communications capacities including videography, photography, online and social media content, to

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Marketing mastery: How to manage your online reputation

November 27-December 11, 2017: Volume 32, Issue 13 By Jim Augustus Armstrong   I was doing an online marketing assessment for Susan, a dealer from California, when she said, “Jim, I can’t believe this dealer has a higher star rating than us. He operates out of a storage container, and he once pulled a gun on a customer.” I said to Susan, “Let’s walk a mile in Cathy Consumer’s shoes

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    Marketing Online: Make the most of social networking

Marketing Online: Make the most of social networking

November 20/27, 2017: Volume 32, Issue 12 By Lindsay Baillie   Most retailers understand the importance of developing a digital marketing campaign and having a strong social media presence. However, simply being on social media is not enough. In order to social network on these platforms retailers have to create and engage in conversation. If used correctly, experts say, the online world provides multiple avenues for retailers to connect with

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    Al’s column: Maximizing your online presence

Al’s column: Maximizing your online presence

November 6/13, 2017: Volume 32, Issue 11 By Jay Flynn   Search-engine optimization. Pay per click. Organic (and paid) social media initiatives. All these elements stand to have a big impact on any online marketing strategy. So the question is: Why aren’t more flooring retailers taking advantage of these tools? They’re not acronyms and strategies to be afraid of but rather embraced. Still, just a mere mention of many of

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    Stanton Carpet launches new B2B site

Stanton Carpet launches new B2B site

October 23/30, 2017: Volume 32, Issue 10 By Lindsay Baillie   Stanton Carpet is looking to simplify the way it transacts with retail customers via a new B2B website—stantonb2b.com. The site makes it easier for retailers to find products, submit requests to create a rug, view dropped products and order swatches, among other features. The new B2B site, which launched Oct. 9, is something Stanton has been working on for

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    FCNews exclusive interview: Lead-gen marketing in today’s web-centric world

FCNews exclusive interview: Lead-gen marketing in today’s web-centric world

October 9/16, 2017: Volume 32, Issue 9 Even today’s most tech-savvy retailers, manufacturers and distributors realize it’s not enough to merely have a “presence” online. Proponents say success requires just the right mix of a content-rich website, interactive social media efforts (both inbound and outbound) and effective search-based, lead-generation tools. In short, all these elements—combined with traditional face-to-face selling, of course—all need to seamlessly blend together to help retailers maximize

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    Technology: Xintory.com 2.0—More products, improved functionality

Technology: Xintory.com 2.0—More products, improved functionality

October 9/16, 2017: Volume 32, Issue 9 By Reginald Tucker   Earlier this year the flooring industry got its first look at Xintory.com, a web-based B2B portal designed strictly for manufacturers, distributors, dealers and installers to sell and buy overstocks, drops and specials (FCNews, Feb. 27/ March 6, 2017). The objective, according to Larry Feldman, the 30-year floor covering industry veteran who founded the company, was to provide a marketplace

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    Digital marketing: Multiple ways to engage with consumers online

Digital marketing: Multiple ways to engage with consumers online

October 9/16, 2017: Volume 32, Issue 9   The marketing landscape continues to change, especially as more shoppers utilize online media. To capture the attention of these consumers retailers are strengthening their presence online through digital marketing. So, what constitutes digital marketing? According to Marketo, a leader in marketing automation software, digital marketing refers to “advertising delivered through digital channels such as search engines, websites, social media, email and mobile

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    Lisbiz Strategies: Add email marketing to your digital strategy

Lisbiz Strategies: Add email marketing to your digital strategy

October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino   Digital marketing uses online channels and methods that allow you to analyze what is and isn’t working. Because we’re talking about electronic media, this analysis can be done immediately. You can make changes on the spot if something isn’t working, which is not always possible with every marketing channel. When I was in the retail business, I used weekly

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    Mohawk supports anniversary sale with digital, social initiatives

Mohawk supports anniversary sale with digital, social initiatives

Calhoun, Ga.—The Mohawk Anniversary Sale, which launched on Sept. 17, provides consumers with special pricing, instant rebates and financing options on a wide array of in-demand soft and hard surface products, while also introducing brand new digital resources and social marketing strategies to position retailers for prime success through Oct. 28. A $500 instant rebate on select SmartStrand Ultra Forever Clean, SmartStrand Silk Forever Clean, Wear-Dated SoftTouch, EverStrand carpet, ceramic,

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Guest column: The golden rule of software implementation

August 28/September 4: Volume 32, Issue 6 By Wes Dillingham   (First of two parts) One of the biggest mistakes companies make when buying and implementing software is not approaching it as change first. It’s important to keep in mind that any software you plan to implement at your company is likely to present a major change to the day-to-day routine of your employees. In other words, if you are

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    Marketing Online: Turning negative reviews into positive outcomes

Marketing Online: Turning negative reviews into positive outcomes

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan   The above exchange between a would-be customer and specialty flooring retailer appeared on Yelp in June. While the complaint was relatively benign it nonetheless resulted in two dissatisfied customers walking away from a potential purchase. The flooring retailer in question usually receives favorable reviews on Yelp, so the complaint was out of character. Still, even the best flooring dealers

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Floor Covering News

Press Release

Armstrong Flooring recognizes another Elite Retailer

Lancaster, Pa.—Floortrends, a family owned business that began in 1967 as Kawartha Karpet & Tile, is Armstrong Flooring’s newest Canadian Elite Retailer. It is the first Elite location for the

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Armstrong Flooring announces price increases

Lancaster, Pa.—Armstrong Flooring will initiate a 3% to 6% price increase on select residential and commercial sheet and vinyl composition tile products in the United States and, due to continued exchange rate

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American OEM obtains renewed status of CARB ULEF exemption

Burns, Tenn.—American OEM has obtained renewed status of its CARB ULEF exemption on engineered wood flooring products. This renewal was granted after a perfect record of passing indoor air quality

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