Tag "digital"

    Chameleon Power introduces new director of marketing

Chameleon Power introduces new director of marketing

Novi, Mich.—Chameleon Power has added Fred Cizauskas as director of marketing. Cizauskas will be responsible for developing and implementing an overall corporate marketing strategy, directly engaging and managing the marketing team, and translating the company’s business objectives into marketing strategies that drive revenue. In addition, he will help overall brand development and messaging in the marketplace. Chameleon Power is looking to expand its marketing efforts and provide a stronger presence

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    Guest column: Why going ‘mobile’ in your flooring business makes sense

Guest column: Why going ‘mobile’ in your flooring business makes sense

March 5/12, 2018: Volume 33, Issue 19 By Kurt Wilson   With the explosion of mobile devices in the last few years, many new software programs and apps have come on the market that are designed to be used by flooring professionals. That begs the question: Why should you get onboard the mobile train? Answer: Mobility enables your sales, estimating and installation team members to be more productive. For example,

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    Technology: Embracing artificial intelligence is a smart move

Technology: Embracing artificial intelligence is a smart move

March 5/12, 2018: Volume 33, Issue 19 By Lisbeth Calandrino   Mention the term “artificial intelligence” (more commonly referred to as AI) and most people think of science-fiction movies. But the reality is this emerging technology stands to reinvent business as we know it today. So, what is AI exactly? In essence, AI entails software, machines, etc., designed and programmed in such a manner they think like humans—all while learning

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    Abbey Carpet & Floor: Merchandising, digital initiatives mark group’s 60th

Abbey Carpet & Floor: Merchandising, digital initiatives mark group’s 60th

March 5/12, 2018: Volume 33, Issue 19 By Lindsay Baillie   Long Beach, Calif.—Abbey Carpet & Floor celebrated its diamond anniversary here last month, marking the occasion with new partnerships and programs designed to elevate members’ games to the next level. Coming off what members and executives called a good year in 2017, excitement was high at convention as members learned about the new vendor partners, private label programs and

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QFloors unveils updates, additions at Surfaces

Las Vegas—QFloors generated notice at Surfaces, as the flooring software company showcased new products, features and technologies. “Our booth was flooded with people, both current and potential customers, who wanted to learn more about our new commercial, mobile and cloud products,” said Chad Ogden, president, QFloors. “We are really excited about these new and unique offerings, and I think the word has gotten out.” Following its partnership with MeasureSquare, QFloors

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    Creating Your Space, Google partner at TISE 2018

Creating Your Space, Google partner at TISE 2018

San Rafael, Calif.—Shail Choksi, Google agency development manager, will be participating in Creating Your Space’s (CYS) panel discussion during the company’s educational seminar at Surfaces 2018, Jan. 29 at 1:40 p.m. The session, “How to Maximize Your Online Marketing Presence,” will focus on the contemporary digital advertising landscape and how businesses can effectively capitalize on these trends. The panel of retail flooring dealers and the Google strategists will be facilitated

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    Creating Your Space introduces new features

Creating Your Space introduces new features

San Rafael, Calif.—Creating Your Space is introducing a host of innovations for 2018. These introductions include programmatic advertising, YouTube advertising, a “More Like This” feature as well as an e-commerce platform. The company’s programmatic advertising aims to help dealers reach new consumers across the web with banner ads utilizing behavioral data and intent-based targeting. This technology analyzes consumer’s behavior on a dealer’s website and then finds new audiences similar to

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WFCA partners with Mill Creek Media Group

Dalton, Ga.—In an effort to help member constituents stay on top of their game in today’s competitive business landscape, WFCA has aligned itself with another organization whose mission is to help retailers expand and enhance their business presence with desired audiences. Mill Creek Media Group, based in Rocky Face, Ga., offers services in a wide array of marketing and communications capacities including videography, photography, online and social media content, to

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Marketing mastery: How to manage your online reputation

November 27-December 11, 2017: Volume 32, Issue 13 By Jim Augustus Armstrong   I was doing an online marketing assessment for Susan, a dealer from California, when she said, “Jim, I can’t believe this dealer has a higher star rating than us. He operates out of a storage container, and he once pulled a gun on a customer.” I said to Susan, “Let’s walk a mile in Cathy Consumer’s shoes

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    Marketing Online: Make the most of social networking

Marketing Online: Make the most of social networking

November 20/27, 2017: Volume 32, Issue 12 By Lindsay Baillie   Most retailers understand the importance of developing a digital marketing campaign and having a strong social media presence. However, simply being on social media is not enough. In order to social network on these platforms retailers have to create and engage in conversation. If used correctly, experts say, the online world provides multiple avenues for retailers to connect with

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    Al’s column: Maximizing your online presence

Al’s column: Maximizing your online presence

November 6/13, 2017: Volume 32, Issue 11 By Jay Flynn   Search-engine optimization. Pay per click. Organic (and paid) social media initiatives. All these elements stand to have a big impact on any online marketing strategy. So the question is: Why aren’t more flooring retailers taking advantage of these tools? They’re not acronyms and strategies to be afraid of but rather embraced. Still, just a mere mention of many of

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    Stanton Carpet launches new B2B site

Stanton Carpet launches new B2B site

October 23/30, 2017: Volume 32, Issue 10 By Lindsay Baillie   Stanton Carpet is looking to simplify the way it transacts with retail customers via a new B2B website—stantonb2b.com. The site makes it easier for retailers to find products, submit requests to create a rug, view dropped products and order swatches, among other features. The new B2B site, which launched Oct. 9, is something Stanton has been working on for

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    FCNews exclusive interview: Lead-gen marketing in today’s web-centric world

FCNews exclusive interview: Lead-gen marketing in today’s web-centric world

October 9/16, 2017: Volume 32, Issue 9 Even today’s most tech-savvy retailers, manufacturers and distributors realize it’s not enough to merely have a “presence” online. Proponents say success requires just the right mix of a content-rich website, interactive social media efforts (both inbound and outbound) and effective search-based, lead-generation tools. In short, all these elements—combined with traditional face-to-face selling, of course—all need to seamlessly blend together to help retailers maximize

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    Technology: Xintory.com 2.0—More products, improved functionality

Technology: Xintory.com 2.0—More products, improved functionality

October 9/16, 2017: Volume 32, Issue 9 By Reginald Tucker   Earlier this year the flooring industry got its first look at Xintory.com, a web-based B2B portal designed strictly for manufacturers, distributors, dealers and installers to sell and buy overstocks, drops and specials (FCNews, Feb. 27/ March 6, 2017). The objective, according to Larry Feldman, the 30-year floor covering industry veteran who founded the company, was to provide a marketplace

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    Digital marketing: Multiple ways to engage with consumers online

Digital marketing: Multiple ways to engage with consumers online

October 9/16, 2017: Volume 32, Issue 9   The marketing landscape continues to change, especially as more shoppers utilize online media. To capture the attention of these consumers retailers are strengthening their presence online through digital marketing. So, what constitutes digital marketing? According to Marketo, a leader in marketing automation software, digital marketing refers to “advertising delivered through digital channels such as search engines, websites, social media, email and mobile

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Floor Covering News

Press Release

Invista names Kimball vice president of global commercial solutions, home textiles

Kennesaw, Ga.—Invista has promoted Kip Kimball to vice president of global commercial solutions and home textiles. In this expanded capacity, Kimball will lead the Antron and Dacron branded businesses, while developing new business

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Laticrete launches LHT Plus for large, heavy tile flooring applications

Bethany, Conn.—Laticrete has introduced LHT Plus, a polymer-modified large and heavy tile mortar specifically formulated to provide a one-step installation for large format ceramic tile, porcelain tile and stone on

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CTEF focuses on qualified labor at Coverings 18

Atlanta, Ga.—The Ceramic Tile Education Foundation (CTEF) will focus on tile installation excellence and qualified labor demonstrations during Coverings’18, the Global Tile & Stone Experience taking place at the Georgia

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