Tag "digital"

    Al’s column: Maximizing your online presence

Al’s column: Maximizing your online presence

November 6/13, 2017: Volume 32, Issue 11 By Jay Flynn   Search-engine optimization. Pay per click. Organic (and paid) social media initiatives. All these elements stand to have a big impact on any online marketing strategy. So the question is: Why aren’t more flooring retailers taking advantage of these tools? They’re not acronyms and strategies to be afraid of but rather embraced. Still, just a mere mention of many of

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    Stanton Carpet launches new B2B site

Stanton Carpet launches new B2B site

October 23/30, 2017: Volume 32, Issue 10 By Lindsay Baillie   Stanton Carpet is looking to simplify the way it transacts with retail customers via a new B2B website—stantonb2b.com. The site makes it easier for retailers to find products, submit requests to create a rug, view dropped products and order swatches, among other features. The new B2B site, which launched Oct. 9, is something Stanton has been working on for

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    FCNews exclusive interview: Lead-gen marketing in today’s web-centric world

FCNews exclusive interview: Lead-gen marketing in today’s web-centric world

October 9/16, 2017: Volume 32, Issue 9 Even today’s most tech-savvy retailers, manufacturers and distributors realize it’s not enough to merely have a “presence” online. Proponents say success requires just the right mix of a content-rich website, interactive social media efforts (both inbound and outbound) and effective search-based, lead-generation tools. In short, all these elements—combined with traditional face-to-face selling, of course—all need to seamlessly blend together to help retailers maximize

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    Technology: Xintory.com 2.0—More products, improved functionality

Technology: Xintory.com 2.0—More products, improved functionality

October 9/16, 2017: Volume 32, Issue 9 By Reginald Tucker   Earlier this year the flooring industry got its first look at Xintory.com, a web-based B2B portal designed strictly for manufacturers, distributors, dealers and installers to sell and buy overstocks, drops and specials (FCNews, Feb. 27/ March 6, 2017). The objective, according to Larry Feldman, the 30-year floor covering industry veteran who founded the company, was to provide a marketplace

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    Digital marketing: Multiple ways to engage with consumers online

Digital marketing: Multiple ways to engage with consumers online

October 9/16, 2017: Volume 32, Issue 9   The marketing landscape continues to change, especially as more shoppers utilize online media. To capture the attention of these consumers retailers are strengthening their presence online through digital marketing. So, what constitutes digital marketing? According to Marketo, a leader in marketing automation software, digital marketing refers to “advertising delivered through digital channels such as search engines, websites, social media, email and mobile

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    Lisbiz Strategies: Add email marketing to your digital strategy

Lisbiz Strategies: Add email marketing to your digital strategy

October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino   Digital marketing uses online channels and methods that allow you to analyze what is and isn’t working. Because we’re talking about electronic media, this analysis can be done immediately. You can make changes on the spot if something isn’t working, which is not always possible with every marketing channel. When I was in the retail business, I used weekly

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    Mohawk supports anniversary sale with digital, social initiatives

Mohawk supports anniversary sale with digital, social initiatives

Calhoun, Ga.—The Mohawk Anniversary Sale, which launched on Sept. 17, provides consumers with special pricing, instant rebates and financing options on a wide array of in-demand soft and hard surface products, while also introducing brand new digital resources and social marketing strategies to position retailers for prime success through Oct. 28. A $500 instant rebate on select SmartStrand Ultra Forever Clean, SmartStrand Silk Forever Clean, Wear-Dated SoftTouch, EverStrand carpet, ceramic,

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Guest column: The golden rule of software implementation

August 28/September 4: Volume 32, Issue 6 By Wes Dillingham   (First of two parts) One of the biggest mistakes companies make when buying and implementing software is not approaching it as change first. It’s important to keep in mind that any software you plan to implement at your company is likely to present a major change to the day-to-day routine of your employees. In other words, if you are

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    Marketing Online: Turning negative reviews into positive outcomes

Marketing Online: Turning negative reviews into positive outcomes

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan   The above exchange between a would-be customer and specialty flooring retailer appeared on Yelp in June. While the complaint was relatively benign it nonetheless resulted in two dissatisfied customers walking away from a potential purchase. The flooring retailer in question usually receives favorable reviews on Yelp, so the complaint was out of character. Still, even the best flooring dealers

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    Rise in e-commerce concerns flooring retailers

Rise in e-commerce concerns flooring retailers

July 31/Aug. 7: Volume 31, Issue 4 By Ken Ryan As e-commerce grows in the retail channel, specialty flooring retailers have expressed concern that online sales could negatively impact their business. It’s a subject that has many store owners and managers on edge. “Don’t get me going on this topic,” Ben Boss, owner of Boss Carpet One Floor & Home, Dixon, Ill., told FCNews. “Looking out 10 to 20 years,

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    M-D launches new corporate website

M-D launches new corporate website

Mississauga, Ontario, Canada—M-D Building Products has launched its new corporate website. The site functions as a one-stop space showcasing the company’s culture, values, history, career opportunities and manufacturing capabilities and aims to be a valuable source of information for all stakeholders, according to the company. The M-D Building Products site also provides an in depth look at the M-D business as a whole, representing the breadth of the company’s multiple

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    Creating Your Space joins with Google, Wordstream

Creating Your Space joins with Google, Wordstream

San Rafael, Calif.—Creating Your Space (CYS), a Google Partner, is participating in a conference hosted by Google and Wordstream live from New York. Layla Altman, search engine marketing director at Creating Your Space, was invited to attend this conference along with other paid search experts and strategists from Google and Wordstream. CYS has since developed and presented educational webinars based on the key takeaways resulting from this conference. “Our invitation

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NAFCD partners with JAST Media

Chicago—The North American Association of Floor Covering Distributors (NAFCD) has partnered with JAST Media, a Portland-based digital marketing agency that offers distributors and manufacturers comprehensive web marketing and branding solutions. The new partnership leverages JAST Media’s expertise and experience to assist in educating and informing NAFCD members on opportunities to leverage digital marketing to achieve sales goals and execute corporate strategy. JAST will deliver content and training to members via

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    Karndean Designflooring updates Floorstyle tool

Karndean Designflooring updates Floorstyle tool

Export, Pa.—Karndean Designflooring has released an updated version of its Floorstyle online design tool to include additional designflooring capabilities. Floorstyle is an interactive room viewer containing the company’s full product portfolio of wood and stone designs in a variety of room settings. The latest update to the tool allows retailers and consumers to insert design strips between both tiles and planks, and offers users the ability to blend up to

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Armstrong Flooring partners with BIMsmith

Lancaster, Pa.—Armstrong Flooring has partnered with BIMsmith to provide tools to help designers visualize and choose the best flooring for their projects. BIMsmith is a free, cloud-based platform that allows professionals to seamlessly combine manufacturer products into complete assemblies for Building Information Modeling (BIM) and share assemblies with those within their organization based on team or project type. “Professionals are looking for ways to better understand and communicate their designs,”

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Floor Covering News

Press Release

Boa-Franc receives highest honor at the Grand Prix Québécois de la qualité Awards

Saint-Georges, Quebec, Canada–For the second time in a row, Boa-Franc has received the highest award bestowed by the Quebec government on businesses and organizations that successfully apply best business practices.

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Holly Beck of Decor8 to speak at Domotex 2018

Hannover, Germany—Domotex is packing even more interior design and lifestyle inspiration into its 2018 show with a guest appearance by Holly Becker, founder of Decor8—a design blog with a global following

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Gerflor USA adds new patterns to Taralay Impression

Chicago—Gerflor is helping bring design dreams to life with a renewal of its resilient printed sheet flooring collection, Taralay Impression. With a totally revamped wood collection, including seven new whimsical patterns,

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