Tag "Floor Covering News"

Market mastery: How to double your ticket size

September 12/19, 2016: Volume 31, Number 7 By Jim Augustus Armstrong Dealers are finding it more difficult and expensive to get new customers through advertising. Which is why if you want to maximize your success in the 21st century, it’s critical that you maximize the dollars you generate from every sale to maximize your advertising ROI. However, my informal polling of dealers who attend my live seminars and webinars has

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    Logistics challenges, public perception change dynamics of sourcing product from China

Logistics challenges, public perception change dynamics of sourcing product from China

September 12/19, 2016: Volume 31, Number 7 By Reginald Tucker In recent years, momentum behind the Made in the USA movement has been steadily building as wood flooring suppliers that source primarily from China look to address quality control issues while reining in shipping/logistics costs. Amidst all the heat that Chinese manufacturers have taken in both the mainstream press and trade magazines, some companies that still import from China are

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Lisbiz strategies: Lessons learned from Wells Fargo fiasco

September 12/19, 2016: Volume 31, Number 7 By Lisbeth Calandrino By now we’ve all heard about Wells Fargo and its fraudulent bank practices that have recently come to light. Apparently, thousands of employees—over the course of several months—opened up bank accounts or credit cards without the customer’s knowledge. Investigators say it was the result of overambitious employees who were under pressure to meet lofty sales goals. It may seem preposterous

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    Retailers, suppliers seize opportunities at the upper end

Retailers, suppliers seize opportunities at the upper end

September 12/19, 2016: Volume 31, Number 7 By Reginald Tucker The abundance of laminate flooring brands in the marketplace has expanded the number of options consumers, builders and end users have when selecting the products best suited for their design needs and budget requirements. But the downside of this tremendous availability is increased pressure on already razor-thin margins as many of the major home centers and discount merchandisers aggressively promote

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Dear David: Why employee manuals are essential tools

September 12/19, 2016: Volume 31, Number 7 By David Romano Dear David: I’ve been reading articles about how important employee handbooks are for these new millennial employees. I don’t have a manual and the truth is I don’t know if it is really necessary. Is it worth going through the process of creating one when we do a pretty good job of training and setting expectations with our employees? Dear

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    Incentives spice up selling season for dealers, suppliers

Incentives spice up selling season for dealers, suppliers

September 12/19, 2016: Volume 31, Number 7 Marketing executives agree that fall is an ideal time to promote your business or new product line. Consumers are back in town after summer vacations, their kids are back in school and everyone is ready for a fresh start. The flooring industry seems to agree as several manufacturers and retailers are busy with fall promotions and rebate programs. Mohawk In addition to instant

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    Third quarter retail report: Reviews a mixed bag for flooring, home furnishings

Third quarter retail report: Reviews a mixed bag for flooring, home furnishings

September 12/19, 2016: Volume 31, Number 7 By Lindsay Baillie As the third quarter winds down, projections point toward slightly slower retail activity in the home furnishings sector compared to the second quarter. According to the U.S. Census Bureau, total retail sales in the U.S. this year declined 0.3% in August compared to July. Analysts say this marks the first decline in five months as sales dropped for almost all

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    Al’s Column: Satisfying the ‘me’ in customer

Al’s Column: Satisfying the ‘me’ in customer

September 12/19, 2016: Volume 31, Number 7 By Brian Gracon You know there’s no “I” in “team,” but there is a “me” in “customer.” Customers buy based on “What’s in it for me?” but what are they looking for these days when making their buying decisions? From luxury cars to gourmet coffee shops, many companies were recession proof and are strong today. These companies used growth strategies based on the

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    Light Lab: Latest in design, sustainability

Light Lab: Latest in design, sustainability

Mohawk Group unites all commercial divisions under one roof September 12/19, 2016: Volume 31, Number 7 By Steven Feldman Dalton—The Mohawk Group earlier this year brought its entire commercial team under one roof, transforming the iconic building that once housed World Carpets and for years served as Mohawk’s Dalton headquarters into an eco-friendly space that is now dubbed the Light Lab. About 80 people now call the Light Lab home.

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    Fall intros: Fresh products create new opportunities

Fall intros: Fresh products create new opportunities

September 12/19, 2016: Volume 31, Number 7 Floor covering retailers often look at the fourth quarter as an opportunity to finish the year on a high note, a chance to make or exceed plan and continue the momentum into the next year. One of the easiest ways to accomplish that goal is to offer difference-making products that resonate with consumers. Fortunately for dealers, the 2016 fall season is off to

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    Ordinary people doing extraordinary things- Lou Morano: Selfless service to kids in need

Ordinary people doing extraordinary things- Lou Morano: Selfless service to kids in need

September 12/19, 2016: Volume 31, Number 7 By Steven Feldman Lou Morano over the last 30 years has built Capitol Carpet and Tile into one of the premier flooring retailers in Florida. After working for a carpet retailer in New Jersey, Lou migrated to Florida in the mid-1980s and along with his father opened the first of what now numbers five locations in Palm Beach County plus a very successful

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    Metroflor Crush MS Campaign exceeds fundraising goal

Metroflor Crush MS Campaign exceeds fundraising goal

Norwalk, Conn.—Metroflor Corporation’s Crush MS Campaign has exceeded its $25,000 fundraising goal to help raise awareness and funds for supporting the fight against Multiple Sclerosis (MS). A total of over $31,000 was raised through a crowd-funding initiative and the MS Charity Golf Tournament Aug. 30. Pitting Metroflor employees, customers and friends in a friendly golf challenge at the Mill River Country Club in Stratford, Conn., the nearly 50 golfers netted

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    Shaw Floors enhances Capture the Spirit rewards platform

Shaw Floors enhances Capture the Spirit rewards platform

Dalton—Shaw Floors recently added a new component to its rewards platform, Capture the Spirit (CTS.) Beginning immediately, participating retail sales associates can donate their accrued CTS points to St. Jude Children’s Research Hospital. The points will be converted into dollar amounts with retailers having the ability to choose the gifts they want to personally contribute to the research hospital. Additionally, to kick off this new opportunity and in support of

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    MaxWoods relocates office, warehouse; McGrane takes 50% ownership stake

MaxWoods relocates office, warehouse; McGrane takes 50% ownership stake

September 12/19, 2016; Volume 31, Number 7 By Ken Ryan Key West, Fla.—Josh McGrane, president and COO of MaxWoods, has purchased equity shares in the business from founder and sole shareholder Peter Spirer, CEO, resulting in an equal partnership in the hardwood flooring business. In support of the amendment to the ownership structure, MaxWoods announced it is relocating its office and some warehousing facilities. The company, currently located in Adairsville,

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    Hanjin Shipping bankruptcy causes minor hiccups

Hanjin Shipping bankruptcy causes minor hiccups

September 12/19, 2016; Volume 31, Number 7 By Ken Ryan Hanjin Shipping Co., the world’s seventh-largest container shipper, recently filed for receivership in Seoul, South Korea. As a result, an estimated $14 billion in cargo has been tied up globally as ports, tugboat operators and cargo-handling firms that are worried about not being paid refuse to work for Hanjin, according to reports. While some ships have been offloaded, bottlenecks are

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Floor Covering News

Press Release

WFCA, ESR Commercial become partners

Dalton, Ga.—The World Floor Covering Association (WFCA) has developed a new business partnership with ESR Commercial, the country’s largest trade association real estate broker. With more than 35 years of

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Novalis taps Ehrlich as VP of sales, marketing

Toronto, Canada—Novalis Innovative Flooring has tapped industry veteran Steve Ehrlich as vice president of sales and marketing for its North American operations. Ehrlich most recently directed new business activity at Invista

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Crossville unveils 2018 Color Trends look book

Crossville, Tenn.—Crossville has released its 2018 Color Trends look book, forecasting the use of black and rich, shadowy hues in commercial and residential design in the coming year. In addition

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