Tag "marketing online"

    Marketing Online: Make the most of social networking

Marketing Online: Make the most of social networking

November 20/27, 2017: Volume 32, Issue 12 By Lindsay Baillie   Most retailers understand the importance of developing a digital marketing campaign and having a strong social media presence. However, simply being on social media is not enough. In order to social network on these platforms retailers have to create and engage in conversation. If used correctly, experts say, the online world provides multiple avenues for retailers to connect with

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    Marketing Online: 10 tips to help you create an effective social media strategy

Marketing Online: 10 tips to help you create an effective social media strategy

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   For many retailers, jumping into social media is similar to exploring uncharted territory. It is unfamiliar, time consuming and poses the risk of failure/getting lost. However, now more than ever, social media has become a crucial part of the consumer’s search for products and services. If you are not maintaining your presence on social media, you run the

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    Marketing Online: Rock solid tips on connecting (virtually) with customers

Marketing Online: Rock solid tips on connecting (virtually) with customers

This FCNews Marketing Online series, sponsored by 3M, is designed to help retailers build their social media presence and, by extension, strengthen the connection with consumers. November 21/28, 2016: Volume 31, Number 12 By Leah Gross There is no doubt that digital marketing is the new way of doing business. In order to be relevant in today’s crowded marketplace retailers must have a sound online marketing strategy. The rise of

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    Marketing online: Optimizing visual platforms

Marketing online: Optimizing visual platforms

November 9/16; Volume 30/Number 11 By Nadia Ramlakhan The Internet has forced a change in the retail landscape, whether flooring dealers are willing to accept it or not. With most consumers conducting research online before visiting a brick-and-mortar store, it is critical for dealers to reach their target audience where they spend the most time. Furthermore, retailers have found that successful online marketing is no longer just about having an

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Floor Covering News

Press Release

Aspecta by Metroflor translates Declare labels

Norwalk, Conn.—Metroflor has published all the Declare labels for its Aspecta LVT commercial range in five languages: Spanish, French, Italian, German and Dutch. Rochelle Routman, Metroflor chief sustainability officer, who

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NeoCon celebrates 50 years of tomorrow’s design

Chicago—Registration is now open for the 50th edition of NeoCon, the world’s leading platform and most important event of the year for the commercial design industry. NeoCon 50 will take

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Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

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