Tag "marketing"

    Karndean Designflooring names new product manager

Karndean Designflooring names new product manager

Export, Pa.—Karndean Designflooring has added Samantha Baker to the company’s internal marketing team. Baker will fill the role of product manager, formerly held by Jenne Ross who was recently named the company’s director of marketing. In her role as product manager, Baker will be responsible for planning and coordinating the execution of new product introductions and driving product development and enhancements, including market analysis, segmentation and forecasts. Baker will work closely

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Marketing Mastery: Take control of business, get your life back

April 10/17, 2017: Volume 31, Issue 22 By Jim Augustus Armstrong   (Second of three parts) In the first installment (FCNews, March 27/April 3) you learned how Earl Swalm, a Canadian floor dealer, took control of his business and grew it by 50% in one year, while at the same time cutting his work hours to less than 35 per week. In this part I’m going to cover the most

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    Melissa Quick to head product development, marketing for AVA brand

Melissa Quick to head product development, marketing for AVA brand

Toronto, Ontario, Canada—Melissa Quick has joined Novalis Innovative Flooring as the new commercial product and marketing manager for the AVA LVT brand. “Melissa brings over 30 years of experience with an extensive background in national accounts, customer service, relationships with designers across the country, brand marketing and LEED expertise,” said Mark Hansen, VP North America, Novalis. “Our commercial customers will most certainly benefit from her tremendous depth of talent, leadership

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    Marketing Online: 10 tips to help you create an effective social media strategy

Marketing Online: 10 tips to help you create an effective social media strategy

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   For many retailers, jumping into social media is similar to exploring uncharted territory. It is unfamiliar, time consuming and poses the risk of failure/getting lost. However, now more than ever, social media has become a crucial part of the consumer’s search for products and services. If you are not maintaining your presence on social media, you run the

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    Technology: Emser Tile, Chameleon Power test virtual reality tool

Technology: Emser Tile, Chameleon Power test virtual reality tool

February 27/March 6, 2017: Volume 31, Issue 19 By Nicole Murray   Las Vegas—Emser Tile and Chameleon Power gave Surfaces attendees a “virtual” first look at an innovative tool that allows consumers to browse through products using high-tech goggles and sophisticated software. The program essentially lets users design their household in the virtual world to see what the final product will look like prior to purchase and installation. How it

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Shaw Floors teams with Lead Tool to help retailers drive store traffic and sales

Dalton, Ga.—Shaw Floors has recently partnered with Lead Tool, a leading cloud-based sales enablement and customer relationship management (CRM) software platform. A relationship with Lead Tool means Shaw retailers will have access to the company’s platform designed to provide a superior buying experience for consumers, driving both new and repeat business for Shaw’s retail partners. Lead Tool is perfect for those retailers wanting access to cutting-edge technology in order to

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    NTCA hires new staff for advertising, PR, marketing and social media, plus Five Star Contractor program

NTCA hires new staff for advertising, PR, marketing and social media, plus Five Star Contractor program

Jackson, Miss.—NTCA has hired Allison Morris as advertising, marketing and public relations specialist and social media manager; and Amber Fox as Five Star program director, effective Jan. 3. Morris will work out of NTCA’s Mississippi office. Fox will office out of the San Diego area, and will oversee the growth and development of the program. Morris is finishing her Master’s Degree in Marketing and Communications at Mississippi College. In her

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    The “Me” Centric Customer Experience

The “Me” Centric Customer Experience

by Carl Agers, CEO,  Rauxa Whether B2C or B2B, customers have one thing in common: the potential to have deeply personal experiences as they engage with brands. Whether a major decision maker for an enterprise technology decision or an everyday consumer’s impulse purchase, the experience customers have along the way shapes the entire relationship. Most importantly, these experiences don’t fit neatly into one box, such as the website or the

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    FCNews, Jim Armstrong offer free webinar

FCNews, Jim Armstrong offer free webinar

‘How to Quickly Double Your Flooring Store Traffic’ on Aug. 8 July 22/29, 2013; Volume 27/Number 7 By Melissa McGuire Floor Covering News and “Marketing Matters” columnist Jim Armstrong (Jim Armstrong Marketing Systems) will present a free webinar for flooring retailers on Aug. 8 at 7 p.m. EST entitled “How to Quickly Double Your Flooring Store Traffic,” designed to fine tune flooring dealers’ marketing techniques. Armstrong, who has coached hundreds

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    Transparency

Transparency

by David Fellman “I can see right through you,” said the buyer to the salesperson. “I know exactly what you’re trying to do!” Question: Is that a good thing or a bad thing? Answer: I think it’s a very good thing. I believe the best selling is highly transparent—no tricks, no games and no subterfuge. The great salespeople don’t trick anyone into buying from them; they help their prospects and

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    via Social Media B2B

via Social Media B2B

75 of the Best B2B Facebook Marketing Tips By Jeffrey L. Cohen Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that you must post

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Advertising to the ‘new’ customer

As the economy continues to recover, marketers face new challenges in relating to consumers in the post-recession era. Consumers have revised their priorities and advertising needs to speak differently to these consumers if brands are to survive and thrive. So said Benoit Tranzer of the research firm Millward Brown.

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    Crossville names Waldrep VP of marketing

Crossville names Waldrep VP of marketing

Crossville, Tenn.— Lindsey Ann Waldrep has joined Crossville as the tile manufacturer’s vice president of marketing. John Smith, Crossville’s president, said, Waldrep will work with Crossville’s marketing team “to develop strategic, multi-faceted marketing campaigns with a strong focus on branding, advertising and POP material development.” Waldrep was most recently, senior director of creative marketing for Mohawk Industries, where she managed an internal creative group and three external agencies. Earlier, she

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    Building engagements with cross-channel marketing

Building engagements with cross-channel marketing

Here is a useful nugget we found from Marketing Profs: Marketers have a tough job! No juggler’s job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible. Building a strategy and organization to implement cross-channel marketing usually requires changes in the following:

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    Creating Your Space expands online marketing

Creating Your Space expands online marketing

SAUSALITO, CALIF.—How does a leading custom website provider to the flooring industry drive more leads for its dealers? Creating Your Space (CYS) is showing how with the launch of its expanded online marketing services.

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Floor Covering News

Press Release

WFCA University adds to destination training, online offering

Dalton, Ga.–In response to a recent membership drive and member demand, World Floor Covering Association (WFCA) has expanded its University course offerings with extended online training modules and destination camps

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Briney to retire from Innocor

Red Bank, N.J.—Jeff Briney, senior vice president of Innocor Foam Technologies (IFT), will be retiring at the end of June 2017. As senior vice president, Briney led Innocor’s commercial division,

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Mannington enhances Restoration collection with SpillShield

Salem, N.J.—Mannington’s laminate flooring is adding “moisture resistant” to its list of attributes with the company’s Restoration collection, which now has enhanced performance with SpillShield technology. SpillShield is an innovative

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