Tag "marketing"

Marketing Mastery: Creating profitable referral relationships

July 3/10: Volume 32, Issue 2 By Jim Augustus Armstrong   (Third of three parts) In parts one and two I presented strategies for developing and nurturing referral relationships with other businesses, and how those relationships can generate $250,000 to $1 million or more in annual revenue with extremely low marketing costs. Essentially the goal is to round up, nurture and profit from a herd of businesses that send you

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    Al’s Column: Turning ordinary shops into ones that ‘pop’

Al’s Column: Turning ordinary shops into ones that ‘pop’

July 3/10: Volume 32, Issue 2 By Pamela Danziger   A recent survey among small businesses conducted by American Express found growth is the No. 1 priority for small businesses, and that means marketing. Of course, online and social media is a given, but it takes more than high-tech tactics to invigorate marketing for small independent retailers—flooring stores included. The real power of marketing a small business comes through the

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    Installation: M-D PRO clients applaud rebranding focus

Installation: M-D PRO clients applaud rebranding focus

June 5/12, 2017: Volume 31, Issue 26 By Lindsay Baillie   Loxcreen Flooring Group and M-D Building Products recently consolidated its Professional Distribution Channel operations under the new name, M-D PRO. Encompassing all of its professional accessory product lines except PROVA, M-D PRO has developed a new logo to replace Loxcreen Flooring Group for all future product labels, social media and marketing materials. Since the start of its rebranding, M-D

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    Karndean Designflooring names new product manager

Karndean Designflooring names new product manager

Export, Pa.—Karndean Designflooring has added Samantha Baker to the company’s internal marketing team. Baker will fill the role of product manager, formerly held by Jenne Ross who was recently named the company’s director of marketing. In her role as product manager, Baker will be responsible for planning and coordinating the execution of new product introductions and driving product development and enhancements, including market analysis, segmentation and forecasts. Baker will work closely

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Marketing Mastery: Take control of business, get your life back

April 10/17, 2017: Volume 31, Issue 22 By Jim Augustus Armstrong   (Second of three parts) In the first installment (FCNews, March 27/April 3) you learned how Earl Swalm, a Canadian floor dealer, took control of his business and grew it by 50% in one year, while at the same time cutting his work hours to less than 35 per week. In this part I’m going to cover the most

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    Melissa Quick to head product development, marketing for AVA brand

Melissa Quick to head product development, marketing for AVA brand

Toronto, Ontario, Canada—Melissa Quick has joined Novalis Innovative Flooring as the new commercial product and marketing manager for the AVA LVT brand. “Melissa brings over 30 years of experience with an extensive background in national accounts, customer service, relationships with designers across the country, brand marketing and LEED expertise,” said Mark Hansen, VP North America, Novalis. “Our commercial customers will most certainly benefit from her tremendous depth of talent, leadership

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    Marketing Online: 10 tips to help you create an effective social media strategy

Marketing Online: 10 tips to help you create an effective social media strategy

March 27/April 3, 2017: Volume 31, Issue 21 By Lindsay Baillie   For many retailers, jumping into social media is similar to exploring uncharted territory. It is unfamiliar, time consuming and poses the risk of failure/getting lost. However, now more than ever, social media has become a crucial part of the consumer’s search for products and services. If you are not maintaining your presence on social media, you run the

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    Technology: Emser Tile, Chameleon Power test virtual reality tool

Technology: Emser Tile, Chameleon Power test virtual reality tool

February 27/March 6, 2017: Volume 31, Issue 19 By Nicole Murray   Las Vegas—Emser Tile and Chameleon Power gave Surfaces attendees a “virtual” first look at an innovative tool that allows consumers to browse through products using high-tech goggles and sophisticated software. The program essentially lets users design their household in the virtual world to see what the final product will look like prior to purchase and installation. How it

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Shaw Floors teams with Lead Tool to help retailers drive store traffic and sales

Dalton, Ga.—Shaw Floors has recently partnered with Lead Tool, a leading cloud-based sales enablement and customer relationship management (CRM) software platform. A relationship with Lead Tool means Shaw retailers will have access to the company’s platform designed to provide a superior buying experience for consumers, driving both new and repeat business for Shaw’s retail partners. Lead Tool is perfect for those retailers wanting access to cutting-edge technology in order to

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    NTCA hires new staff for advertising, PR, marketing and social media, plus Five Star Contractor program

NTCA hires new staff for advertising, PR, marketing and social media, plus Five Star Contractor program

Jackson, Miss.—NTCA has hired Allison Morris as advertising, marketing and public relations specialist and social media manager; and Amber Fox as Five Star program director, effective Jan. 3. Morris will work out of NTCA’s Mississippi office. Fox will office out of the San Diego area, and will oversee the growth and development of the program. Morris is finishing her Master’s Degree in Marketing and Communications at Mississippi College. In her

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    The “Me” Centric Customer Experience

The “Me” Centric Customer Experience

by Carl Agers, CEO,  Rauxa Whether B2C or B2B, customers have one thing in common: the potential to have deeply personal experiences as they engage with brands. Whether a major decision maker for an enterprise technology decision or an everyday consumer’s impulse purchase, the experience customers have along the way shapes the entire relationship. Most importantly, these experiences don’t fit neatly into one box, such as the website or the

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    FCNews, Jim Armstrong offer free webinar

FCNews, Jim Armstrong offer free webinar

‘How to Quickly Double Your Flooring Store Traffic’ on Aug. 8 July 22/29, 2013; Volume 27/Number 7 By Melissa McGuire Floor Covering News and “Marketing Matters” columnist Jim Armstrong (Jim Armstrong Marketing Systems) will present a free webinar for flooring retailers on Aug. 8 at 7 p.m. EST entitled “How to Quickly Double Your Flooring Store Traffic,” designed to fine tune flooring dealers’ marketing techniques. Armstrong, who has coached hundreds

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    Transparency

Transparency

by David Fellman “I can see right through you,” said the buyer to the salesperson. “I know exactly what you’re trying to do!” Question: Is that a good thing or a bad thing? Answer: I think it’s a very good thing. I believe the best selling is highly transparent—no tricks, no games and no subterfuge. The great salespeople don’t trick anyone into buying from them; they help their prospects and

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    via Social Media B2B

via Social Media B2B

75 of the Best B2B Facebook Marketing Tips By Jeffrey L. Cohen Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that you must post

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Advertising to the ‘new’ customer

As the economy continues to recover, marketers face new challenges in relating to consumers in the post-recession era. Consumers have revised their priorities and advertising needs to speak differently to these consumers if brands are to survive and thrive. So said Benoit Tranzer of the research firm Millward Brown.

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Floor Covering News

Press Release

American OEM honors workforce with annual BBQ

Burns, Tenn.—American OEM held its third annual Staff Appreciation Lunch at the Turney Center Correctional Facility, the company’s manufacturing location, July 14. The celebration was created to recognize the efforts

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Karndean Designflooring updates Floorstyle tool

Export, Pa.—Karndean Designflooring has released an updated version of its Floorstyle online design tool to include additional designflooring capabilities. Floorstyle is an interactive room viewer containing the company’s full product

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WFCA, NWFA offer joint membership

Dalton—The World Floor Covering Association (WFCA) and National Wood Flooring Association (NWFA) have joined forces to offer a membership program that combines the resources of both organizations as part of

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