Tag "Metroflor"

Aspecta by Metroflor translates Declare labels

Norwalk, Conn.—Metroflor has published all the Declare labels for its Aspecta LVT commercial range in five languages: Spanish, French, Italian, German and Dutch. Rochelle Routman, Metroflor chief sustainability officer, who spearheaded the initiative in tandem with the company’s product authority team, explained the rationale for the translation: “Our purpose was twofold: to help the International Living Future Institute (ILFI) continue to spread its word about Declare throughout the world, and

0 comment Read Full Article
    Aspecta by Metroflor partners with Spartan Surfaces

Aspecta by Metroflor partners with Spartan Surfaces

Norwalk, Conn.—Aspecta by Metroflor has appointed Spartan Surfaces as its new distributor for New York City and Long Island, Washington, D.C., and the mid-Atlantic and Southeastern states, effective Jan. 1. The Bel Air, Maryland–based sales and consulting group is well positioned to represent the flagship Aspecta contract LVT brand, said Paul Eanes, vice president of sales, Metroflor.  “Spartan Surfaces’ unique business model places heavy focus on the contract market, ideally suiting them

0 comment Read Full Article

Halstead, Metroflor donate to Unidos Disaster Relief Fund

Calhoun, Ga.—Halstead and Metroflor have donated $100,000 to the Unidos Disaster Relief Fund. The contribution reflects the company’s deep historical commitment to philanthropy in a meaningful way, particularly in response to natural disasters. Over the years, the company and its owners, the Stone family, have donated significant funds and flooring product to help aid people in need resulting from such catastrophes. “Lin-Manuel Miranda, the creator and star of Hamilton, has been an

0 comment Read Full Article
    Metroflor to highlight new Engage Genesis looks at TISE

Metroflor to highlight new Engage Genesis looks at TISE

Norwalk, Conn.—Metroflor has expanded its Engage Genesis LVT line with on-trend narrower, longer, wider-width and multi-length plank formats and a new “painted” accent bevel that heightens definition and authenticity. The company will also introduce its first Engage Genesis tile collection in the 16 x 32 format during The International Surface Event in Las Vegas, Jan. 30-Feb. 1. “Metroflor is fortunate to have a design staff that is continually pushing the envelope

0 comment Read Full Article
    Metroflor launches Aligned Dealer cruise promotion

Metroflor launches Aligned Dealer cruise promotion

Norwalk, Conn.—Metroflor is launching its first consumer-focused sweepstakes: Choose Your Cruise. Supported by the Metroflor “Cruise into Fall” POP kit, the sweepstakes will be promoted at Aligned Dealer retail outlets and on Metroflor’s various social media platforms. The promotion runs from November through the end of 2017. The goal of the sweepstakes is to continue to increase Metroflor’s social media presence and drive traffic to its network of Aligned Dealers

0 comment Read Full Article
    Metroflor hosts Aspecta distributor partners

Metroflor hosts Aspecta distributor partners

Calhoun, Ga.—Over 40 North American distributor-partners and 20 Aspecta/Metroflor employees attended Metroflor’s Aspecta Summit 2017 commercial sales meeting, Sept. 26-28. The meeting theme, “A Clear Vision for the Future of Aspecta,” prevailed throughout small breakout groups, which covered a wide range of topics enabling more intensive learning, Q&A and the opportunity to get distributor feedback. The new Aspecta One Ornamental collection was explored in depth. Dave Altman, Metroflor’s director of

0 comment Read Full Article

Metroflor’s Aspecta brand to be spotlighted in FCICA webinar

Norwalk, Conn.—Metroflor is partnering with FCICA to host a promotional webinar exploring the company’s Aspecta commercial brand of LVT flooring. Metroflor invites all flooring installation professionals to participate in this free, interactive and educational presentation, Oct. 5 at 11 a.m. EST. The webinar will cover the Do’s and Don’ts of commercial installation involving WPC/rigid core floating floors and similar competitive constructions. Metroflor’s Dave Altman, director of research and development, and

0 comment Read Full Article

Metroflor’s Routman to participate in Living Product Expo 2017 panel

Norwalk, Conn.—Rochelle Routman, Metroflor’s chief sustainability officer, will participate in a panel during the Living Product Expo Sept. 12-14, in Pittsburgh, Pa. “Innovation and Market Disruption: Lessons from the Field” will feature four perspectives on how to successfully disrupt the industry and create change by challenging current ways of thinking, exploring new solutions, educating and inspiring action. Along with Routman, who will represent the manufacturing sector, the other panelists span

0 comment Read Full Article
    Resilient: State of the industry—LVT, WPC remain primary drivers of category growth

Resilient: State of the industry—LVT, WPC remain primary drivers of category growth

July 31/Aug. 7: Volume 31, Issue 4 By Lindsay Baillie The resilient category continues to follow its blazing path from 2016 with aggressive growth just six months into 2017. Industry observers attribute this activity once again to the industry’s “darlings”—LVT, WPC and rigid core. Based on FCNews research, LVT and its subcategories accounted for 42.3% of residential volume and 67.6% of residential dollars in 2016. Observers expect numbers in 2017

0 comment Read Full Article

Metroflor launches Sustainatopia conference video series

1 comment Read Full Article

Metroflor launches Sustainatopia conference panel video series

Norwalk, Conn.—Metroflor has shared a video series of the panel Rochelle Routman, the company’s chief sustainability officer, moderated at the Sustainatopia May 2017 conference in San Francisco. Titled “The Voice of New China,” the discussion features panelists Simon Xia, Metroflor’s Shanghai general manager and factory sustainability coordinator, and Jin Song, general manager of Elegant Plastics, a primary factory of Metroflor’s LVT floors. The panel covered a wide array of subjects regarding

0 comment Read Full Article
    Metroflor launches floor visualizer on website

Metroflor launches floor visualizer on website

Norwalk, Conn.—Metroflor Corp. has enhanced its website to include a new interactive feature that enables consumers to gain a realistic view of how Metroflor products will look in room settings. The FlorVisualizer showcases the portfolio of Metroflor brands—Engage Genesis, Engage, Konecto, Metroflor LVT and Artistek LVT—with the option of exploring them in myriad ways online. The journey begins by choosing a room scene from the photo library, which features everything from

0 comment Read Full Article
    NeoCon 2017: Exhibitors report uptick in attendee quantity, quality

NeoCon 2017: Exhibitors report uptick in attendee quantity, quality

July 3/10: Volume 32, Issue 2 By Steven Feldman   Chicago—NeoCon 2017 played to rave reviews last month, with just about every flooring supplier extolling the virtues of a show that saw increased traffic from 2016, matched only by the quality of those visiting their spaces. Their sentiments were confirmed by show management which reported an uptick of 7% in attendance shortly after the close of the event. “Our take

0 comment Read Full Article
    Resilient: LVT finds a home across major contract end-use sectors

Resilient: LVT finds a home across major contract end-use sectors

June 5/12, 2017: Volume 31, Issue 26 By Ken Ryan   Luxury vinyl tile has clearly found a home in the commercial flooring market where its footprint is exhibited in all settings and applications. And with the advent of WPC and rigid core offerings flooding the market, specifiers have more options than ever to complete their projects. Prior to taking over as Tarkett’s director of product management and marketing for

0 comment Read Full Article

Metroflor continues sustainability, transparency efforts

Norwalk, Conn.—Metroflor Corp. is expanding its sustainability and transparency efforts under the combined direction of Harlan Stone, Metroflor’s Group CEO, and Rochelle Routman, chief sustainability officer. Routman leads the Product Authority Team, which oversees all aspects of the product channel through a sustainability lens: product and social transparency, customer service, testing and compliance, innovation, quality and performance. As part of its commitment to transparency in the resilient flooring industry, Metroflor

0 comment Read Full Article
1 2 3 7

Floor Covering News

Press Release

Aspecta by Metroflor translates Declare labels

Norwalk, Conn.—Metroflor has published all the Declare labels for its Aspecta LVT commercial range in five languages: Spanish, French, Italian, German and Dutch. Rochelle Routman, Metroflor chief sustainability officer, who

Read More

NeoCon celebrates 50 years of tomorrow’s design

Chicago—Registration is now open for the 50th edition of NeoCon, the world’s leading platform and most important event of the year for the commercial design industry. NeoCon 50 will take

Read More

Couristan bolsters sales team

Fort Lee, N.J.—As Couristan prepares for an explosive 2018 and the launch of several new collections at Surfaces 2018, the company has hired two leading residential floor coverings sales executives

Read More